The Truth About Firming Creams


In This Article:

Most cosmetics companies sell products claiming to lift and firm the skin. The claims sound convincing (like "face-lift in a bottle"), but almost without exception they aren't genuine. It's not that some firming creams don't have value for skin; it's just that most firming and lifting creams are poorly formulated, and the promises stretch the truth of what's possible from any skincare product.
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The Facts about Creams Claiming to Firm Skin

Knowing the truth about firming creams matters because wasting money on products that don't work is never pretty!

  1. The various aspects of skin that give it resilience, support, and suppleness and allow it to "bounce" back into place with a feeling of firmness are vital to skin looking young.
  2. When we are young, skin makes lots of substances that help it bounce back into place, but older skin makes almost none … nada … zilch.
  3. Aside from age, environmental factors also play a role in degrading these important aspects of skin that give it the flexibility we all want.
  4. Many creams are a waste of money because they don't contain ingredients that can really firm or tighten (lift) skin and their claims are just beyond reality.
  5. Skincare products that claim they work like procedures done in professional settings simply aren’t telling the truth, and there is no published research to the contrary.

But here’s the really good news: While skin can’t make substances that actually create that appearance of really being lifted, we can utilize other resources to give it the appearance and feel we desire.

What Works to Make Skin Feel and Look Lifted

Here’s what you can do to get started on the road of helping your skin to feel and really appear firmer and tighter. Using what really works will get you closer to the results you want!

  1. Sunscreen is at the top of the list and that is non-negotiable! Sun damage is considered by experts around the world to be one of the primary reasons skin loses its buoyant flexibility. Daily sun protection of SPF 30 or greater is critical. Shockingly, research shows less than 20% of us are using sunscreen every day, especially not on our necks, chest, and hands! That needs to change.

    Broad-spectrum sunscreen of SPF 30 or greater not only helps reduce the risk of early signs of aging, it also reduces the risk of skin cancer. Sunscreen is a powerhouse youth-preserving skincare step, and it’s never too late to start.
  2. Products loaded with antioxidants and skin-restoring ingredients are incredibly important. These two groups of ingredients help to defend against environmental attack and help renew the appearance of firmness and lift. Potent antioxidants and skin-restoring ingredients can make all the difference in the world for skin.
  3. Daily use of a leave-on, gentle salicylic acid (BHA) or glycolic acid (AHA) exfoliant can make a huge difference, and we can’t stress this enough. Along with exfoliating for noticeably and dramatically smoother and even more hydrated skin, these ingredients can help skin's resiliency bounce back. You don't need to use both an AHA or BHA; one or the other is fine, or, if you like, you can alternate.
  4. Retinol and niacinamide applied topically can improve almost every aspect of your skin. Both are skin-transforming, superhero ingredients that can address almost every imaginable skin concern when it comes to the appearance of wrinkles, the loss and feel of firmness, enlarged pores, and reviving the look of plump, youthful suppleness.

These are the best anti-aging and anti-sagging products you can consider, either from Paula’s Choice or another company that follows these vitally important skincare guidelines. And remember: It is important to buy your skincare in airtight packaging, not jars, to give the superstar (et delicate) ingredients the best chance of working! Many hero ingredients such as retinol, vitamin C and other antioxidants degrade in the presence of air and light.

The Best Skin of Your Life Starts Here: The same type of in-depth scientific research used to create this article is also used to formulate Paula’s Choice Skincare products. You’ll find products for all skin types and a range of concerns, from acne and sensitive skin to wrinkles, pores, and sun damage. With Paula’s Choice Skincare, you can get (and keep) the best skin of your life! See Paula's Choice Anti-Aging Products.

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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