Thinking of buying a product to firm or lift sagging skin? You're not alone, but did you know most of those products don't work as claimed? It's true! Stop wasting money and learn what you can really expect from firming and lifting creams.
Read Full Article»
Fighting sun damage, a lackluster complexion and fine (or not so fine) lines? If you’re not ready to brave the Botox needle yet—or laser treatments are out of your beauty budget—these anti-aging secrets reveal how far skincare can turn back the clock.
Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.
Many believe acne should be gone by the time wrinkles start showing, but that is often not the case. Having acne and wrinkles at the same time is an all-too-common problem. We can help you fight wrinkles and breakouts at the same time so you'll start seeing your skin looking radiant, clear, and smooth in just a few days—really!
In terms of your diet and health, it's what's on the inside that counts—and the same is 100% true when it comes to caring for your skin! But what you choose to put on top of your skin also can make a difference in terms of how your skin will appear to "age."
Just like your hands can give away your age, your neck, chest, and décolleté can do the same. Learn what you can do to keep this part of your skin looking healthy and young.
With anti-aging skin care, ingredients are everything! The right mix of ingredients can take an anti-aging product from so-so to outstanding. We spotlight key ingredients anyone wishing to look younger should be using, and all of them are supported by published research proving their worth!
Whether you eat antioxidants or put them on your skin they are vital to your health. When applied topically or ingested, antioxidants do the job of reducing environmental damage and help your skin look younger. Find out why antioxidants are essential for skin, especially for fighting wrinkles!
Abundant research has made it perfectly clear that wrinkles and dry skin are not related in terms of cause and effect. Think of it this way: Kids can experience dry skin and many suffer from conditions such as eczema, but kids don't have wrinkles. Learn what really causes wrinkles and what can you do to correct them!
With so many trendy antioxidants showing up in skin-care products each year, it's difficult to know which ones are worthy of your beauty bucks. When it comes to antioxidants, one "hero" ingredient won't save your skin—you need products that offer an abundance of the best. The Paula’s Choice Research Team scoured the research on five of the most notable antioxidants that can help skin look younger by reducing visible signs of aging.
Antioxidants, antioxidants, antioxidants! You know they’re good for skin, but have you ever wondered how they really work? Find out how they help keep your skin younger, longer.
Even the most diligent skincare devotees among us may count stubborn brown spots, fine lines or red marks among their complexion woes. Find out how this superstar ingredient works to restore your skin to its younger-looking, more radiant self.
Paula’s Choice offers several innovative anti-aging “boosters” you can use to treat specific, stubborn skincare concerns. We reveal what each one does, how to add one (or more!) to your routine, and what results you can expect!
Wondering whether you should be using products from the expanded Resist collection or from one of our other lines? You're not alone! We'll explain who Resist products are for, how you can incorporate them in to your routine, and why every Paula's Choice skin care collection is anti-aging. Wonder no more, all your Resist-related questions will be answered!
Retinol stands out as one of the best anti-aging ingredients, but how does this “sounds-too-good-to-be-true” ingredient actually work in skin? Find out here…
If sun damage, dull skin, wrinkles or post-breakout red marks are daily frustrations for you, find out how this booster can upgrade your anti-aging repertoire.
Even if you cleanse, tone, apply a sunscreen in the morning and a moisturizer at night, there's still one thing missing that could make all the difference in the world to get you the skin you want: an AHA or BHA exfoliant!
Endless eye creams promise to get rid of puffiness, dark circles, and sagging skin—yet, in most cases, they fail to deliver. So, what should you look for? Read on to find out...
Wouldn't it be great if the headline of this article was possible? The truth is that there's no magic potion or combination of products in any price range that can truly make wrinkles disappear. Skin-care ingredients, no matter who is selling them or the claims they assert, cannot replace what plastic surgeons or cosmetic dermatologists can do—but it's not hopeless! Skin care can go a long way toward improving wrinkles and preventing new ones.
It takes surprisingly little time and only a handful of products to keep your skin from premature wrinkling, unsightly brown spots, and loss of firmness. We reveal our top four tips so you can keep your skin looking younger, longer.
If you’re battling dull skin, adult acne, wrinkles, and brown spots, don’t dismay, all is not lost—you can repair the damage, at least to some extent, especially if you follow all our anti-aging tips—all supported by research, not hype!
Retinol (more commonly known as Vitamin A) is great for your skin, no question. But because there are several forms of retinol it is hard to know which one to use. Not to worry, The Paula's Choice Research Team can help you figure all this out based on the most up-to-date research!
It seems that almost every skincare ingredient, at one point or another, has its "moment"—when it’s the latest or hottest thing available. That’s certainly the case right now with hyaluronic acid, with its benefits touted in numerous beauty magazines and skincare ads. Find out how it can help improve your skin (and if it's right for you).
Is mineral oil the "Boo Radley" of the cosmetics industry? Find out why the spooky tales about cosmetic mineral oil aren't true (and what makes it such a fab skin-care ingredient)!
Lasers and light-emitting devices are popular and often effective treatments for those with signs of aging not ready for cosmetic surgery. These procedures can address numerous concerns, including wrinkles, brown spots, uneven skin tone, and redness from rosacea. Explore the differences between these devices so you can determine which one is best for you!
The hunt for solutions to banish skin problems like acne and wrinkles is seemingly endless. Could light and laser therapy be the answer? Potentially, yes! Learn the pros and cons of these high-tech sounding treatments—and what should be your first line of defense!
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
View Media Highlights
The Paula's Choice Research Team is dedicated to helping you sort through the myths and half-truths of the cosmetic industry. With their expert advice, you’ll have the facts you need to take the best possible care of your skin.
We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way.
Read More →
Call us Mon–Fri 6am-6pm PT, Sat–Sun 8am-4:30pm PT
Connect with us:
© Copyright 2015 Paula's Choice. All rights reserved. Paula's Choice and Cosmetics Cop are registered trademarks of Paula's Choice, LLC.
NEVER RUN OUT AGAIN
Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.
*Promotion expires 8:59pm PT, September 1, 2015. No cash value. Applies to US and Canada only.
**No promo code required; discount will be automatically applied at checkout. Promotion expires 8:59pm PT, September 1, 2015. Cannot be applied to previous purchases or combined with other offers. Applies to in-stock products only; no rain checks.
***Promotion expires 8:59pm PT, September 1, 2015. Choose any 3 from 28 available FREE samples on orders of $5 or more.
Please sign in and access your saved member information.
Are you new to our site?Create an account and enjoy benefits that offer faster checkout, easy order tracking and quick reorders.
Are you new to our site? Checkout as a guest. You will have the option to create an account later in checkout.