How to Keep Your Neck & Chest Looking Young

Even if you’re taking great care of the skin on your face, a lot of us ignore our neck and chest making those areas look older than they need to. This is what you can do to truly hide signs of aging on these areas.

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How to Renew Aging Skin

It takes surprisingly little time and only a handful of products to keep your skin from premature wrinkling, unsightly brown spots, and loss of firmness. We reveal our top four tips so you can keep your skin looking younger, longer.

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How to Smooth Crow's Feet

Crow’s feet—those etched wrinkles that begin at the outer corner of the eye area and fan out—got their name due to the fact that the pattern they form resembles a crow’s foot, and sadly, they really do.

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How to Use Retinol Products

Which retinol product is right for your skin? We'll help you decide and explain what results you can expect, plus share usage tips.

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How to Visibly Transform Signs of Aging

If you’re battling dull skin, clogged, enlarged pores, wrinkles, and uneven skin tone, don’t dismay, all is not lost—you can turn these concerns around, especially if you follow our anti-aging tips—all supported by research, not hype!

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Peptides for Skin

Lots of us are curious about or are looking for anti-aging products with peptides, but what are they? What do they do? Find out if peptides are a must for younger, firmer-looking skin!

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Retinol for Anti-Aging

Research clearly shows that retinol has numerous benefits for skin. To make sure you’re getting the best of what this superstar ingredient has to offer, here’s what you need to know.

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The Best Diet for Your Skin, from the Outside In

When it comes to being healthy, we are what we eat! The same is true for skin. Find out how the nutrients you apply to your skin can give you an unbelievably glowing, healthy complexion.

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The Best Products for Dehydrated Skin

Have skin that’s oily but still feels dry? You might have dehydrated skin. Learn what it means to fall into this category, and what you can do to improve your skin’s condition!

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The Truth About Firming Creams

Thinking of buying a product to firm or lift sagging, crepey skin? Learn what you can really expect from firming and lifting creams.

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Top 5 Reasons to Add Antioxidants to Your Skincare Routine

We explain how antioxidants provide major anti-aging benefits and pinpoint the perfect skincare products to deliver them.

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What Causes Wrinkles

We know it's frustrating: You look in the mirror and see the first signs of fine lines and wrinkles. They're around your eyes, your mouth, even your forehead—and they're starting to set in.

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Which Booster is Right for Me?

Paula’s Choice offers several innovative anti-aging boosters to address specific skincare concerns. We share what each does, how to add one (or more!) to your routine, and what results to expect!

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Which Strength of Retinol Do You Need?

Learn what different strengths of retinol can do for your skin, and how to maximize the benefits of this superstar skincare ingredient!

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Why You Should Consider Using a Serum

Whether you’ve never used a serum or have one in your routine now and just don’t know what it’s really doing for your skin, we’ll help you understand how they work and what benefits they bring!

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About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!

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