*No promo code required; discount automatically applied in cart to original retail value of eligible items. Eligible items include all full-size products, excluding kits & sets. Offer cannot be applied to previous purchases or combined with other discounts. Applies to in-stock items only; no rain checks. Offer expires 9pm PT, October 31, 2016. Paula’s Choice reserves the right to modify this offer at any time.
**Use code EXTRATREAT at checkout to redeem this offer. Gift added to cart when threshold is reached. Limit one (1) free gift per order. Promotion applies to in-stock items only. No rain checks. Cannot be combined with other offers or applied to prior purchases. Offer expires 9pm PT, October 31, 2016. Paula’s Choice reserves the right to modify this offer at any time.
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****Promotion expires 9pm PT, October 31, 2016. Choose any 3 from 19 available FREE individual sample packettes on orders of $5+.
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Thinking of buying a product to firm or lift sagging skin? You're not alone, but did you know most of those products don't work as claimed? It's true! Stop wasting money and learn what you can really expect from firming and lifting creams.
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Crow’s feet—those etched wrinkles that begin at the outer corner of the eye area and fan out—got their name due to the fact that the pattern they form resembles a crow’s foot, and sadly, they really do.
Retinol has many benefits, but it can be a challenge to decide which retinol product is right for your skin. We'll explain how to choose a retinol product and what results you can expect to see when you begin using one!
If you’re battling dull skin, clogged, enlarged pores, wrinkles, and uneven skin tone, don’t dismay, all is not lost—you can turn these concerns around, especially if you follow our anti-aging tips—all supported by research, not hype!
Ingredient fads come and go, but hyaluronic acid remains a cornerstone of great skincare. Find out how it can benefit any skin type, while helping minimize the signs of aging and improving hydration like no other ingredient can!
Lots of us are curious about or are looking for anti-aging products with peptides, but what are they? What do they do? Find out if peptides are a must for younger, firmer-looking skin!
Research clearly shows that retinol has numerous benefits for skin. To make sure you’re getting the best of what this superstar ingredient has to offer, here’s what you need to know.
Thinking of buying a product to firm or lift sagging, crepey skin? You're not alone, but did you know most of those products don't work as claimed? It's true! Stop wasting money and learn what you can really expect from firming and lifting creams.
We know it's frustrating: You look in the mirror and see the first signs of fine lines and wrinkles. They're around your eyes, your mouth, even your forehead—and they're starting to set in.
There are many brilliant anti-aging ingredients in skincare products, but without question, one of the superstars in this group is retinol. Lots of people are familiar with retinol but aren't sure how much of this ingredient their skin needs. Good news: It's not as complicated as you think!
We always say great skincare is never about a single “miracle” ingredient. Rather, it takes a wide range of beneficial ingredients to give skin what it desperately needs to keep it looking and feeling beautiful and young. One of those categories of amazing ingredients for skin we want you to know about is antioxidants!
Whether you’ve never used a serum or have one in your routine now and just don’t know what it’s really doing for your skin, we’ll help you understand how they work and what benefits they bring!
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.
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