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Anti-Aging/Wrinkles

How to Renew Aging Skin

It takes surprisingly little time and only a handful of products to keep your skin from premature wrinkling, unsightly brown spots, and loss of firmness. We reveal our top four tips so you can keep your skin looking younger, longer.

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How to Smooth Crow's Feet

Crow’s feet—those etched wrinkles that begin at the outer corner of the eye area and fan out—got their name due to the fact that the pattern they form resembles a crow’s foot, and sadly, they really do.

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How to Use Retinol Products

Retinol has many benefits, but it can be a challenge to decide which retinol product is right for your skin. We'll explain how to choose a retinol product and what results you can expect to see when you begin using one!

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How to Visibly Transform Signs of Aging

If you’re battling dull skin, clogged, enlarged pores, wrinkles, and uneven skin tone, don’t dismay, all is not lost—you can turn these concerns around, especially if you follow our anti-aging tips—all supported by research, not hype!

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Peptides for Skin

Lots of us are curious about or are looking for anti-aging products with peptides, but what are they? What do they do? Find out if peptides are a must for younger, firmer-looking skin!

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Retinol for Anti-Aging

Research clearly shows that retinol has numerous benefits for skin. To make sure you’re getting the best of what this superstar ingredient has to offer, here’s what you need to know.

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The Truth About Firming Creams

Thinking of buying a product to firm or lift sagging, crepey skin? You're not alone, but did you know most of those products don't work as claimed? It's true! Stop wasting money and learn what you can really expect from firming and lifting creams.

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What Causes Wrinkles

We know it's frustrating: You look in the mirror and see the first signs of fine lines and wrinkles. They're around your eyes, your mouth, even your forehead—and they're starting to set in.

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Which Booster is Right for Me?

Paula’s Choice offers several innovative anti-aging boosters to address specific skincare concerns. We share what each does, how to add one (or more!) to your routine, and what results to expect!

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Which Strength of Retinol Do You Need?

There are many brilliant anti-aging ingredients in skincare products, but without question, one of the superstars in this group is retinol. Lots of people are familiar with retinol but aren't sure how much of this ingredient their skin needs. Good news: It's not as complicated as you think!

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Why Paula’s Choice Skincare Loves Antioxidants

We always say great skincare is never about a single “miracle” ingredient. Rather, it takes a wide range of beneficial ingredients to give skin what it desperately needs to keep it looking and feeling beautiful and young. One of those categories of amazing ingredients for skin we want you to know about is antioxidants!

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Why You Should Consider Using a Serum

Whether you’ve never used a serum or have one in your routine now and just don’t know what it’s really doing for your skin, we’ll help you understand how they work and what benefits they bring!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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