*Enter promo code PRIMETIME at cart. Limit one (1) FREE RESIST Smoothing Primer Serum SPF 30 Travel Size per order of $50+, while supplies last. Offer cannot be applied to previous purchases or combined with other offers. Applies to in-stock items only; no rain checks. Promotional items have no cash value and may not be returned or exchanged. Offer expires 9pm PT, February 28th, 2017. Paula’s Choice reserves the right to modify this offer at any time.
**Promotion expires 9pm PT, February 28, 2017. No cash value. Applies to US and Canada only.
***Promotion expires 9pm PT, February 28, 2017. Choose any 3 from 15 available FREE individual sample packettes on orders of $5+.
Ongoing offers on paulaschoice.com are subject to change. Promotional items have no cash value and may not be returned or exchanged.
Thinking of buying a product to firm or lift sagging skin? You're not alone, but did you know most of those products don't work as claimed? It's true! Stop wasting money and learn what you can really expect from firming and lifting creams.
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Even if you’re taking great care of the skin on your face, a lot of us ignore our neck and chest making those areas look older than they need to. This is what you can do to truly hide signs of aging on these areas.
It takes surprisingly little time and only a handful of products to keep your skin from premature wrinkling, unsightly brown spots, and loss of firmness. We reveal our top four tips so you can keep your skin looking younger, longer.
Crow’s feet—those etched wrinkles that begin at the outer corner of the eye area and fan out—got their name due to the fact that the pattern they form resembles a crow’s foot, and sadly, they really do.
Which retinol product is right for your skin? We'll help you decide and explain what results you can expect, plus share usage tips.
If you’re battling dull skin, clogged, enlarged pores, wrinkles, and uneven skin tone, don’t dismay, all is not lost—you can turn these concerns around, especially if you follow our anti-aging tips—all supported by research, not hype!
Lots of us are curious about or are looking for anti-aging products with peptides, but what are they? What do they do? Find out if peptides are a must for younger, firmer-looking skin!
Research clearly shows that retinol has numerous benefits for skin. To make sure you’re getting the best of what this superstar ingredient has to offer, here’s what you need to know.
Thinking of buying a product to firm or lift sagging, crepey skin? Learn what you can really expect from firming and lifting creams.
We know it's frustrating: You look in the mirror and see the first signs of fine lines and wrinkles. They're around your eyes, your mouth, even your forehead—and they're starting to set in.
Paula’s Choice offers several innovative anti-aging boosters to address specific skincare concerns. We share what each does, how to add one (or more!) to your routine, and what results to expect!
Learn what different strengths of retinol can do for your skin, and how to maximize the benefits of this superstar skincare ingredient!
We always say great skincare is never about a single “miracle” ingredient. Rather, it takes a wide range of beneficial ingredients to give skin what it desperately needs to keep it looking and feeling beautiful and young. One of those categories of amazing ingredients for skin we want you to know about is antioxidants!
Whether you’ve never used a serum or have one in your routine now and just don’t know what it’s really doing for your skin, we’ll help you understand how they work and what benefits they bring!
Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:
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The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!
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