Ever wondered if your skin-care routine is working as well as it could be? What about if you're using the right products at the right time? We can help you figure this all out so and show you how to get better skin in less time!
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Toners are often the unsung heroes of a skin-care routine. Seemingly inconspicuous in appearance, the right toner can breathe new life into lackluster complexion. Find out what you've been missing!
Face oils are all the rage now—but what can they really do for skin (and how do you know if they’re right for you)? Find out what you can expect from these oils and how to add one to your routine!
Is there such a thing as an anti-pollution beauty routine? You may be surprised to know the sun isn’t the only wrinkle-risk factor you need to guard against—find out more about the vital role antioxidants play in defending your skin from smog, climate, UV rays, and other factors.
Drop into a salon or walk down the aisles of your favorite drugstore and you're likely to be bombarded with a dizzying array of hair-care products with all sorts of wow-factor claims. But do different hair types really need different products, and does where you buy you hair care matter? We get to the root of the matter to find the best products for your hair type!
With so many trendy antioxidants showing up in skin-care products each year, it's difficult to know which ones are worthy of your beauty bucks. When it comes to antioxidants, one "hero" ingredient won't save your skin—you need products that offer an abundance of the best. The Paula’s Choice Research Team scoured the research on five of the most notable antioxidants that can help skin look younger by reducing visible signs of aging.
Keratosis Pilaris is a skin condition affecting nearly 50% of adults. The patches of little red or white bumps that are the hallmark of “chicken skin” aren’t considered harmful, but most people would rather be rid of them. Read on to learn how you can finally get rid of KP!
Tired of the same reusing the smoky eye look every holiday season? Try this new fresh take on retro-glam with metallic accents. This look is long-wearing, and is the perfect go-to whether you're getting ready for a date night or an office party. Read on as the Paula's Choice Research Team shares all the tips you’ll need to get ready for your big night!
Paula’s Choice offers several innovative treatment “boosters” you can use to treat specific, stubborn skincare concerns. We reveal what each one does, how to add one (or more!) to your routine, and what results you can expect!
How can you bronze your way to a soft, golden glow? We reveal the secret to selecting the right kind of bronzer for your skin type and skin tone, as well as the best application tools so you can avoid a faux tan faux pas!
Fading and potentially eliminating dark spots is a multi-pronged approach that must include daily sun protection. When you have the facts, you'll be prepared to tackle those aging spots and see the results you want.
Whether you’re dealing with eczema, severe seasonal dryness or ultra-sensitive skin, here are the research-proven tips that will get your skin back to its healthy, radiant best.
Wouldn't it be great if applying makeup was just about enhancing your appearance and not about covering up what you don't like about your skin? With these tips, it can be! We reveal the best ways to keep your skin looking beautiful, with or without makeup—and it all starts with a great skin-care routine!
Most of us don't want to look older and are keenly interested in looking our youthful best as long as we can—but what can you do once you start seeing signs of aging? Surgery and cosmetic procedures are one approach, but there's a lot you can do NOW to begin looking younger (and hotter) TODAY.
You may think you've tried everything to reduce enlarged pores and get rid of blackheads, but before you give up, check out the research-proven tips you might have overlooked, or simply didn't know about. This advice could get you the trouble-free complexion you've always wanted!
The more you know about the risk factors that contribute to sunburn and how to treat sunburned skin, the better you'll be able avoid the burn and keep your family sun-safe, too.
If websites and headlines about so-called dangerous cosmetic ingredients have you concerned, this article is a must-read! Find out why common ‘bad’ cosmetic ingredients aren’t scary at all!
Whether you're going to a big gala or small get-together, when parties are on the calendar you want to look your best. We'll tell you how to prep in a flash and how to make sure you look great the morning after (even if you overdo it)!
Women use makeup to enhance their natural features or camouflage discolorations and wrinkles. There are lots of excellent products to address those beauty needs, but why stop with simply covering up the signs of aging? Learn about how anti-aging makeup can do more!
We've all been there …. You buy a wrinkle cream, skin-brightening serum, or anti-blemish treatment hoping your skin problems will resolve right before your very eyes, but all you've got to show for it is an empty wallet, a cabinet full of disappointing products, and skin problems you still wish would go away.
Many of you are probably aware that Paula’s Choice is truly a rare and iconic skincare company. I say that not to brag, but because I know how passionate we are about the products we create. My team and I are wholeheartedly dedicated to helping you achieve the best skin of your life. This has been my personal mission for more than three decades, and was the driving force behind the creation of the Paula’s Choice product line, which this year is celebrating its 20th anniversary—I can hardly believe it!
Don't like how you look in photos or videos? We've all been there, but that's about to change because we have tips and tricks you can use right now to make sure you always put your best face forward in front of the camera!
Spring's new beginnings tend to focus on sprucing up the home, but with all the new products being launched, giving your makeup and skin-care routine a sprucing-up can produce beautiful results, too.
Got a trip coming up? You're probably wondering what to pack and how you're going to get it all into one carry-on bag. Let our experience help you solve these dilemmas so you can experience less stress en route to your destination!
We know that too much fun in the sun can take its toll on skin, but hair takes a beating, too! From chlorine and saltwater exposure to intense sun, find out what damages hair during the summer and how you can take it from straw-like to smooth!
You want to treat wrinkles and sun damage, but you’re also batting breakouts and oily skin. What to do? You CAN treat both without making either concern worse with 5 key products.
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
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The Paula's Choice Research Team is dedicated to helping you sort through the myths and half-truths of the cosmetic industry. With their expert advice, you’ll have the facts you need to take the best possible care of your skin.
We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way.
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