Beauty Buzz

Makeup with Benefits: Anti-Aging Color

Women use makeup to enhance their natural features or camouflage discolorations and wrinkles. There are lots of excellent products to address those beauty needs, but why stop with simply covering up the signs of aging? Learn about how anti-aging makeup can do more!

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Paula Celebrates 20 Years of Paula’s Choice

Many of you are probably aware that Paula's Choice is truly a rare and iconic skincare company. I say that not to brag, but because I know how passionate we are about the products we create. My team and I are wholeheartedly dedicated to helping you achieve the best skin of your life. This has been my personal mission for more than three decades, and was the driving force behind the creation of the Paula's Choice product line, which this year is celebrating its 20th anniversary—I can hardly believe it!

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Paula's Favorite Products

You know and love Paula Begoun for her exclusive product line, Paula’s Choice and her best-selling beauty books—but have you ever wondered which products she loves using? We reveal her favorites and share why they’ve earned a place in her routine.

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Secrets to Looking Great in Photos & Videos

Don't like how you look in photos or videos? We've all been there, but that's about to change because we have tips and tricks you can use right now to make sure you always put your best face forward in front of the camera!

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Skin Irritation: 5 Treatments That Work

Skin can become irritated for a number of reasons—from ingredients in a skincare product or the result of cold, dry weather. Here are five ways to soothe your irritation fast, for happier skin in less time.

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Spring Skin Care & Makeup

Spring's new beginnings tend to focus on sprucing up the home, but with all the new products being launched, giving your makeup and skin-care routine a sprucing-up can produce beautiful results, too.

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Staying Beautiful When Traveling: Don't Leave Home Without Our Advice!

Got a trip coming up? You're probably wondering what to pack and how you're going to get it all into one carry-on bag. Let our experience help you solve these dilemmas so you can experience less stress en route to your destination!

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The Best Fall 2014 Makeup Trends

From lipstick and eyeliner to creating radiant skin, The Beautypedia Research Team is here to talk about the best makeup for fall 2014.

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The Korean Skincare Guide

What’s the deal with the Korean beauty routine? We take a closer look at the infamous 10-step skincare regimen + share the facts behind their benefits for skin.

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The Paula’s Choice Guide to Dewy Skin: How to Get That Healthy Glow

Everyone wants healthy-looking skin, but how do you get that and see a fresh-faced, dewy glow? We have the answers complete with proven tips and the right products to revive radiance!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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