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Eyes

7 Fast Fixes for Makeup Mishaps

You apply your makeup and everything looks perfect...until you take one final look int the mirror before running out the door and realize that you have way too much blush on or your lipstick didn't stay in place. We've been there and have quick fixes to the 7 most popular makeup blunders!

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False Eyelashes

There is a learning curve to buying and applying false eyelashes, but once you master this skill, the results make a stunning difference! Here’s our best advice, including Paula’s own personal experience as she wears them all the time.

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How to Apply Eyeliner Like a Pro

Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

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How to Choose and Use Concealer

There are so many different types and brands of concealer that it's difficult to know which one is best for your skin type and concerns. Which one is best for covering blemishes? Will it crease into the lines around my eyes? Do you have to use foundation along with a concealer? Read on to discover the secrets to choosing and using the concealer that’s best for you.

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How to Shape Your Brows at Home

Mastering your ideal brow shape not only defines your eyes, but also frames the entire face. If you’re unsure about where to start or are intimidated by taking matters into your own hands, this guide is perfect for you.

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Lash Extensions: Are They Right for You?

After seeing a friend wearing lash extensions, Paula gave them a try and was hooked, stopping only because of her hectic travel schedule. Find out about Paula’s experience, which sums up the pros and cons of this intriguing (though pricey) beauty trend.

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Mascara Secrets Unveiled

All of us have purchased mascaras that flake, smear, or do nothing for our lashes. What to do? Follow our guide to finding the perfect mascara and creating long, sexy eyelashes!

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Ultimate Makeup DOs and DON'Ts!

Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Rather than leaving you to sort through all of those tips on your own, we've compiled a list of the ultimate makeup DOs and DON'Ts.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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