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Eyes

7 Fast Fixes for Makeup Mishaps

You apply your makeup and everything looks perfect...until you take one final look int the mirror before running out the door and realize that you have way too much blush on or your lipstick didn't stay in place. We've been there and have quick fixes to the 7 most popular makeup blunders!

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How to Apply Eyeliner Like a Pro

Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

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How to Buy and Apply False Eyelashes

Are you wondering how celebrities and models get those unbelievably long, full lashes? We can assure you it's not just the mascara that’s accounting for the extra volume and length. Their secret?—False lashes! The Paula's Choice Research Team has all the expert tips you need to get your own show-stopping lashes!

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How to Choose and Use Concealer

There are so many different types and brands of concealer that it's difficult to know which one is best for your skin type and concerns. Which one is best for covering blemishes? Will it crease into the lines around my eyes? Do you have to use foundation along with a concealer? Read on to discover the secrets to choosing and using the concealer that’s best for you.

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How to Shape Your Brows at Home

Discovering the best shape for your eyebrows without sacrificing their natural appearance is the goal when shaping your brows. Pencil thin or overly bushy eyebrows are dated looks that can be distracting rather than enhancing.

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Lash Extensions: Are They Right for You?

Eyelash extensions can be a beautiful, albeit expensive, way to enhance your natural eyelashes. We explain the (surprisingly relaxing) procedure in details so you can decide if it's right for you.

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Mascara Secrets Unveiled

All of us have purchased mascaras that flake, smear, or do nothing for our lashes. What to do? Follow our guide to finding the perfect mascara and creating long, sexy eyelashes!

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Ultimate Makeup DOs and DON'Ts!

Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Rather than leaving you to sort through all of those tips on your own, we've compiled a list of the ultimate makeup DOs and DON'Ts.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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