7 Fast Fixes for Makeup Mishaps

Smudged lipstick, streaky foundation, clumpy eyelashes—we've all been there! Here are fast fixes and preventative solutions to avert the most common makeup mishaps.

Read More

Eyelash Extensions Pros & Cons - Are They Right for You?

After seeing a friend wearing lash extensions, Paula gave them a try and was hooked, stopping only because of her hectic travel schedule. Find out about Paula’s experience, which sums up the pros and cons of this intriguing (though pricey) beauty trend.

Read More

False Eyelashes

There is a learning curve to buying and applying false eyelashes, but once you master this skill, the results make a stunning difference! Here’s our best advice, including Paula’s own personal experience as she wears them all the time.

Read More

How to Apply Eyeliner Like a Pro

Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

Read More

How to Choose and Use Concealer

A great concealer can achieve a flawless looking makeup application. But a poorly formulated concealer can draw attention to problem areas. The key is knowing which type of concealer you need and how to apply it.

Read More

How to Shape Your Brows at Home

Mastering your ideal brow shape not only defines your eyes, but also frames the entire face. If you’re unsure about where to start or are intimidated by taking matters into your own hands, this guide is perfect for you.

Read More

Mascara Secrets Unveiled

Fact: Models and celebrities in mascara ads often are wearing false eyelashes. To get really fabulous-looking lashes, use our mascara tips and get your lashes heading in the right direction!

Read More

Ultimate Makeup DOs and DON'Ts!

The most stunning makeup tips and tricks we’ve learned over the years all in one place! We go beyond the step-by-step information you routinely hear, to share our most helpful and unique makeup advice.

Read More

About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

View Media Highlights


The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!

Items you may also like:

Skip to Top of Page
[{"Key":"SpecialOffers","Name":"SpecialOffers","BrontoID":"0bbf03e9000000000000000000000000ead0","Label":"Web Specials & Daily Deals","DisplayDescription":"","DisplayRestrictions":"","Value":null},{"Key":"SpecialOffersLessFrequent","Name":"SpecialOffersLessFrequent","BrontoID":"0bbf03e90000000000000000000000012122","Label":"Web Specials","DisplayDescription":"","DisplayRestrictions":"Less Frequent","Value":null},{"Key":"BeautypediaExclusives","Name":"BeautypediaExclusives","BrontoID":"0bbf03e9000000000000000000000000eace","Label":"Beauty Exclusives","DisplayDescription":"Expert Advice Newsletter ","DisplayRestrictions":"twice a month","Value":null}]


Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.

Get 10% off your first order when you sign up today.