7 Fast Fixes for Makeup Mishaps

You apply your makeup and everything looks perfect...until you take one final look int the mirror before running out the door and realize that you have way too much blush on or your lipstick didn't stay in place. We've been there and have quick fixes to the 7 most popular makeup blunders!

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Berry & Bright Holiday Makeup

The holidays are upon us, and with that comes inspiration for brand-new makeup looks. Not sure which products to use to switch up your look? Paula’s Choice has not one, but two new makeup collections to help you get started!

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Bridal Beauty Essentials

Every bride wants to look absolutely beautiful on her wedding day, but many women fall into the trap of following misguided, outdated, or just plain bad skin-care and makeup advice. Using our simple, tried-and-proven beauty tips for your wedding, black tie affair, or any other special occasion, all you'll have to do is smile when the cameras start flashing!

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Eyelash Dye Dangers

Lots of women are tempted to dye their lashes so they look more defined and noticeable, but are eyelash dyes really worth it? The answer will shock you in this tell all exposé on eyelash dyes.

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How to Apply Eyeliner Like a Pro

Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

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How to Apply Eyeshadow

Applying eye-makeup doesn't have to be complicated. We'll show you quick and easy steps for classically attractive eyeshadow designs so you can apply eye makeup like a pro!

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How to Buy and Apply False Eyelashes

Are you wondering how celebrities and models get those unbelievably long, full lashes? We can assure you it's not just the mascara that’s accounting for the extra volume and length. Their secret?—False lashes! The Paula's Choice Research Team has all the expert tips you need to get your own show-stopping lashes!

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How to Choose and Use Concealer

There are so many different types and brands of concealer that it's difficult to know which one is best for your skin type and concerns. Which one is best for covering blemishes? Will it crease into the lines around my eyes? Do you have to use foundation along with a concealer? Read on to discover the secrets to choosing and using the concealer that’s best for you.

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How to Shape Your Brows at Home

Discovering the best shape for your eyebrows without sacrificing their natural appearance is the goal when shaping your brows. Pencil thin or overly bushy eyebrows are dated looks that can be distracting rather than enhancing.

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Lash Extensions: Are They Right for You?

Eyelash extensions can be a beautiful, albeit expensive, way to enhance your natural eyelashes. We explain the (surprisingly relaxing) procedure in details so you can decide if it's right for you.

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Lash Growth

A lash growing product that really works (and works fast) doesn't happen every day—and Allergan's Latisse is the real deal! We've done the research to compare Latisse with other lash growth products (like RapidLash) and you might be surprised at how they stack up!

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Mascara Secrets Unveiled

All of us have purchased mascaras that flake, smear, or do nothing for our lashes. What to do? Follow our guide to finding the perfect mascara and creating long, sexy eyelashes!

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Retro-Glam Holiday Makeup

Tired of the same reusing the smoky eye look every holiday season? Try this new fresh take on retro-glam with metallic accents. This look is long-wearing, and is the perfect go-to whether you're getting ready for a date night or an office party. Read on as the Paula's Choice Research Team shares all the tips you’ll need to get ready for your big night!

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The Holiday Makeup + Skincare Survival Guide

The holidays are a notoriously busy time for many, with cocktail parties and dinners filling our social calendars. Whether you’re dealing with too little sleep or falling out of your normal skincare routine, these tips will keep you looking healthy + party ready.

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Ultimate Makeup DOs and DON'Ts!

Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Rather than leaving you to sort through all of those tips on your own, we've compiled a list of the ultimate makeup DOs and DON'Ts.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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