Discovering the best shape for your eyebrows without sacrificing their natural appearance is what you want to accomplish when shaping your brows. Pencil thin or overly bushy eyebrows are dated looks that can be distracting rather than enhancing.
Read Full Article»
You apply your makeup and everything looks perfect...until you take one final look int the mirror before running out the door and realize that you have way too much blush on or your lipstick didn't stay in place. We've been there and have quick fixes to the 7 most popular makeup blunders!
Eyeliner can be sexy, elegant, or subtle, but it also can be harsh, overly dramatic, or sloppy—it all depends on how you apply it. Discover the best tips for applying eyeliner like a pro!
Every bride wants to look absolutely beautiful on her wedding day, but many women fall into the trap of following misguided, outdated, or just plain bad skin-care and makeup advice. Using our simple, tried-and-proven beauty tips for your wedding, black tie affair, or any other special occasion, all you'll have to do is smile when the cameras start flashing!
Lots of women are tempted to dye their lashes so they look more defined and noticeable, but are eyelash dyes really worth it? The answer will shock you in this tell all exposé on eyelash dyes.
Applying eye-makeup doesn't have to be complicated. We'll show you quick and easy steps for classically attractive eyeshadow designs so you can apply eye makeup like a pro!
Are you wondering how celebrities and models get those unbelievably long, full lashes? We can assure you it's not just the mascara that’s accounting for the extra volume and length. Their secret?—False lashes! The Paula's Choice Research Team has all the expert tips you need to get your own show-stopping lashes!
There are so many different types and brands of concealer that it's difficult to know which one is best for your skin type and concerns. Which one is best for covering blemishes? Will it crease into the lines around my eyes? Do you have to use foundation along with a concealer? Read on to discover the secrets to choosing and using the concealer that’s best for you.
Eyelash extensions can be a beautiful, albeit expensive, way to enhance your natural eyelashes. We explain the (surprisingly relaxing) procedure in details so you can decide if it's right for you.
A lash growing product that really works (and works fast) doesn't happen every day—and Allergan's Latisse is the real deal! We've done the research to compare Latisse with other lash growth products (like RapidLash) and you might be surprised at how they stack up!
All of us have purchased mascaras that flake, smear, or do nothing for our lashes. What to do? Follow our guide to finding the perfect mascara and creating long, sexy eyelashes!
Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Rather than leaving you to sort through all of those tips on your own, we've compiled a list of the ultimate makeup DOs and DON'Ts.
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
View Media Highlights
The Paula's Choice Research Team is dedicated to helping you sort through the myths and half-truths of the cosmetic industry. With their expert advice, you’ll have the facts you need to take the best possible care of your skin.
We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way.
Read More →
Call us Mon–Fri 6am-6pm PT, Sat–Sun 8am-4:30pm PT
Connect with us:
© Copyright 2015 Paula's Choice. All rights reserved. Paula's Choice and Cosmetics Cop are registered trademarks of Paula's Choice, LLC.
NEVER RUN OUT AGAIN
Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.
*Promotion expires 8:59pm PT, September 22, 2015. No cash value. Applies to US and Canada only.
**Promotion expires 8:59pm PT, September 22, 2015. Cannot be applied to previous purchases or combined with other offers. Limit one (1) free Blush It On Contour Palette per order, while supplies last.
***Promotion expires 8:59pm PT, September 22, 2015. Choose any 3 from 28 available FREE samples on orders of $5 or more.
Please sign in and access your saved member information.
Are you new to our site?Create an account and enjoy benefits that offer faster checkout, easy order tracking and quick reorders.
Are you new to our site? Checkout as a guest. You will have the option to create an account later in checkout.