5 Ways to Make Lipstick Last Longer

You’ve found the perfect shade of lipstick, now we’ll show you five easy, time-tested ways to make sure it sticks around as long as possible.

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7 Fast Fixes for Makeup Mishaps

You apply your makeup and everything looks perfect...until you take one final look int the mirror before running out the door and realize that you have way too much blush on or your lipstick didn't stay in place. We've been there and have quick fixes to the 7 most popular makeup blunders!

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Berry & Bright Holiday Makeup

The holidays are upon us, and with that comes inspiration for brand-new makeup looks. Not sure which products to use to switch up your look? Paula’s Choice has not one, but two new makeup collections to help you get started!

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Lead In Lipstick: The Facts

Nothing creates buzz quite like a good controversy. One that’s been going around for a while now is whether lead-laced lipstick is putting your health at risk. Learn more about the study that stirred up the panic, and the truth the media tends to ignore (or at least downplay)!

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Lip Plumpers: Pumped-Up Lips or Deflated Hopes?

Many brands offer some type of lip-plumping product, whether it is a balm, gloss, or something simply named "Lip Plumper", but do these types of products really work? Here's what you need to know about lip plumpers so you can protect your precious pout!

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Ultimate Makeup DOs and DON'Ts!

Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Rather than leaving you to sort through all of those tips on your own, we've compiled a list of the ultimate makeup DOs and DON'Ts.

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What Causes Chapped Lips

Dry, chapped lips are a common problem that not only looks bad but feels uncomfortable. Did you know many lip balms are either barely effective or make matters worse? It's true! Learn what causes chapped lips and the best ways to get smooth, kissably-soft lips fast!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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