Makeup Tips

All About BB Creams, CC Creams, & Blemish Balms

Curious about the BB Creams and CC Creams you've seen advertised? We'll explain what BB and CC Creams (and Blemish Balms) are and help you decide whether they're right for you—or are a beauty trend you can skip. Find out the real deal about these products and learn what they really can do to improve your skin!

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Applying Eyeliner

Eyeliner can be sexy, elegant, or subtle, but it also can be harsh, overly dramatic, or sloppy—it all depends on how you apply it. Discover the best tips for applying eyeliner like a pro!

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Best Makeup Buys

For all the excitement makeup stirs, there are just as many questions: Which products are the best? Which are worth the splurge? You'll find out about the best products in every major makeup category--and the reasons why the Paula's Choice Research Team recommends them so highly.   

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Bridal Beauty Essentials

Every bride wants to look absolutely beautiful on her wedding day, but many women fall into the trap of following misguided, outdated, or just plain bad skin-care and makeup advice. Using our simple, tried-and-proven beauty tips for your wedding, black tie affair, or any other special occasion, all you'll have to do is smile when the cameras start flashing!

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How to Apply Eyeshadow

Applying eye-makeup doesn't have to be complicated. We'll show you quick and easy steps for classically attractive eyeshadow designs so you can apply eye makeup like a pro!

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How to Determine Your Skin Tone

Knowing your skin tone is crucial in choosing the right makeup, but you may be wondering just how to go about identifying your own individual tone. Use our quick and easy tips for determining your skin tone and achieving a flawless finish!

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How to Get The Best Shape For Your Brows!

Discovering the best shape for your eyebrows without sacrificing their natural appearance is what you want to accomplish when shaping your brows. Pencil thin or overly bushy eyebrows are dated looks that can be distracting rather than enhancing.

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Lip Plumpers: Pumped-Up Lips or Deflated Hopes?

Many brands offer some type of lip-plumping product, whether it is a balm, gloss, or something simply named "Lip Plumper", but do these types of products really work? Here's what you need to know about lip plumpers so you can protect your precious pout!

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Makeup for Acne-Prone Skin

Acne prone and wanting to cover it up? You’ll love these tips on what you should look for (or avoid) when shopping for makeup, as well as a little myth-busting along the way!

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Mineral Makeup

Mineral makeup is a hot topic but one that's also full of misinformation. After you've cut through the hype, mineral makeup is truly nothing more than loose or pressed powder. It isn't revolutionary, safer, or unique in any meaningful way. By any name, technically speaking, mineral makeup is simply a type of powder foundation but there are some that are better than others!

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Ultimate Makeup DOs and DON'Ts!

Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Rather than leaving you to sort through all of those tips on your own, we've compiled a list of the ultimate makeup DOs and DON'Ts.

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Which Foundation Type is Best for You?

Besides finding a foundation that matches your skin color exactly, it's also important to choose the type of foundation that is best for your skin type, and also matches your personal preferences. Let us help you select the perfect foundation!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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