Makeup Tips

5 Blush Tips You Didn't Know You Needed

Blush is a makeup essential, but can be one of the trickiest to get right. Step up your game with these simple yet impactful tips for beautifully flushed cheeks!

Read More

All About BB Creams, CC Creams, & Blemish Balms

Curious about the BB Creams and CC Creams you've seen advertised? We'll explain what BB and CC Creams (and Blemish Balms) are and help you decide whether they're right for you—or are a beauty trend you can skip. Find out the real deal about these products and learn what they really can do to improve your skin!

Read More

Best Makeup Buys

For all the excitement makeup stirs, there are just as many questions: Which products are the best? Which are worth the splurge? You'll find out about the best products in every major makeup category--and the reasons why the Paula's Choice Research Team recommends them so highly.   

Read More

Bridal Beauty Essentials

Every bride wants to look absolutely beautiful on her wedding day, but many women fall into the trap of following misguided, outdated, or just plain bad skin-care and makeup advice. Using our simple, tried-and-proven beauty tips for your wedding, black tie affair, or any other special occasion, all you'll have to do is smile when the cameras start flashing!

Read More

How to Apply Eyeliner Like a Pro

Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

Read More

How to Apply Eyeshadow

Applying eye-makeup doesn't have to be complicated. We'll show you quick and easy steps for classically attractive eyeshadow designs so you can apply eye makeup like a pro!

Read More

How to Determine Your Skin Tone

Knowing your skin tone is crucial in choosing the right makeup, but you may be wondering just how to go about identifying your own individual tone. Use our quick and easy tips for determining your skin tone and achieving a flawless finish!

Read More

How to Shape Your Brows at Home

Discovering the best shape for your eyebrows without sacrificing their natural appearance is the goal when shaping your brows. Pencil thin or overly bushy eyebrows are dated looks that can be distracting rather than enhancing.

Read More

Lip Plumpers: Pumped-Up Lips or Deflated Hopes?

Many brands offer some type of lip-plumping product, whether it is a balm, gloss, or something simply named "Lip Plumper", but do these types of products really work? Here's what you need to know about lip plumpers so you can protect your precious pout!

Read More

Makeup for Acne-Prone Skin

Acne prone and wanting to cover it up? You’ll love these tips on what you should look for (or avoid) when shopping for makeup, as well as a little myth-busting along the way!

Read More

The Holiday Makeup + Skincare Survival Guide

The holidays are a notoriously busy time for many, with cocktail parties and dinners filling our social calendars. Whether you’re dealing with too little sleep or falling out of your normal skincare routine, these tips will keep you looking healthy + party ready.

Read More

Ultimate Makeup DOs and DON'Ts!

Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Rather than leaving you to sort through all of those tips on your own, we've compiled a list of the ultimate makeup DOs and DON'Ts.

Read More

Which Foundation Type is Best for You?

Besides finding a foundation that matches your skin color exactly, it's also important to choose the type of foundation that is best for your skin type, and also matches your personal preferences. Let us help you select the perfect foundation!

Read More

Why Your Foundation Turns Orange (+ What You Can Do About It)

Tell your foundation to stop trying to make Oompa Loompa happen.

Read More

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights


The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

Skip to Top of Page
[{"Key":"SpecialOffers","Name":"SpecialOffers","BrontoID":"0bbf03e9000000000000000000000000ead0","Label":"Web Specials & Daily Deals","DisplayDescription":"","DisplayRestrictions":"","Value":null},{"Key":"SpecialOffersLessFrequent","Name":"SpecialOffersLessFrequent","BrontoID":"0bbf03e90000000000000000000000012122","Label":"Web Specials","DisplayDescription":"","DisplayRestrictions":"Less Frequent","Value":null},{"Key":"BeautypediaExclusives","Name":"BeautypediaExclusives","BrontoID":"0bbf03e9000000000000000000000000eace","Label":"Beauty Exclusives","DisplayDescription":"Expert Advice Newsletter ","DisplayRestrictions":"twice a month","Value":null},{"Key":"BeautypediaUpdates","Name":"BeautypediaUpdates","BrontoID":"0bbf03e9000000000000000000000000ead1","Label":"Beautypedia Updates","DisplayDescription":"New reviews on Beautypedia ","DisplayRestrictions":"twice a month","Value":null}]


Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.

Get 10% off your first order when you sign up today.