Makeup Tips

6 Blush Tips You Need to Know

Here’s how you can avoid the most common blush blunders and transform your complexion for a beautiful natural glow.

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How to Apply Eyeliner Like a Pro

Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

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How to Choose the Best Foundation Makeup for Your Skin

We’ll help you find the type of foundation makeup that’s best for your skin type and personal preferences. Discover your ideal match.

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How to Shape Your Brows at Home

Mastering your ideal brow shape not only defines your eyes, but also frames the entire face. If you’re unsure about where to start or are intimidated by taking matters into your own hands, this guide is perfect for you.

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Ultimate Makeup DOs and DON'Ts!

The most stunning makeup tips and tricks we’ve learned over the years all in one place! We go beyond the step-by-step information you routinely hear, to share our most helpful and unique makeup advice.

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When to Toss Out Beauty Products

Have you ever wondered how long your skincare and makeup products remain safe and effective? Some of what you’ve already heard may be true, but you’ll be surprised by the information you didn’t already know.

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About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!

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