Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Although well-intentioned, most of this so-called "advice" is contradictory, impractical, or unnecessarily complicated..
Read Full Article»
Curious about the BB Creams and CC Creams you've seen advertised? We'll explain what BB and CC Creams (and Blemish Balms) are and help you decide whether they're right for you—or are a beauty trend you can skip. Find out the real deal about these products and learn what they really can do to improve your skin!
Eyeliner can be sexy, elegant, or subtle, but it also can be harsh, overly dramatic, or sloppy—it all depends on how you apply it. Discover the best tips for applying eyeliner like a pro!
For all the excitement makeup stirs, there are just as many questions: Which products are the best? Which are worth the splurge? You'll find out about the best products in every major makeup category--and the reasons why the Paula's Choice Research Team recommends them so highly.
Every bride wants to look absolutely beautiful on her wedding day, but many women fall into the trap of following misguided, outdated, or just plain bad skin-care and makeup advice. Using our simple, tried-and-proven beauty tips for your wedding, black tie affair, or any other special occasion, all you'll have to do is smile when the cameras start flashing!
Applying eye-makeup doesn't have to be complicated. We'll show you quick and easy steps for classically attractive eyeshadow designs so you can apply eye makeup like a pro!
Knowing your skin tone is crucial in choosing the right makeup, but you may be wondering just how to go about identifying your own individual tone. Use our quick and easy tips for determining your skin tone and achieving a flawless finish!
Discovering the best shape for your eyebrows without sacrificing their natural appearance is what you want to accomplish when shaping your brows. Pencil thin or overly bushy eyebrows are dated looks that can be distracting rather than enhancing.
Many brands offer some type of lip-plumping product, whether it is a balm, gloss, or something simply named "Lip Plumper", but do these types of products really work? Here's what you need to know about lip plumpers so you can protect your precious pout!
Acne prone and wanting to cover it up? You’ll love these tips on what you should look for (or avoid) when shopping for makeup, as well as a little myth-busting along the way!
Mineral makeup is a hot topic but one that's also full of misinformation. After you've cut through the hype, mineral makeup is truly nothing more than loose or pressed powder. It isn't revolutionary, safer, or unique in any meaningful way. By any name, technically speaking, mineral makeup is simply a type of powder foundation but there are some that are better than others!
Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Rather than leaving you to sort through all of those tips on your own, we've compiled a list of the ultimate makeup DOs and DON'Ts.
Besides finding a foundation that matches your skin color exactly, it's also important to choose the type of foundation that is best for your skin type, and also matches your personal preferences. Let us help you select the perfect foundation!
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
View Media Highlights
The Paula's Choice Research Team is dedicated to helping you sort through the myths and half-truths of the cosmetic industry. With their expert advice, you’ll have the facts you need to take the best possible care of your skin.
We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way.
Read More →
Call us Mon–Fri 6am-6pm PT, Sat–Sun 8am-4:30pm PT
Connect with us:
© Copyright 2015 Paula's Choice. All rights reserved. Paula's Choice and Cosmetics Cop are registered trademarks of Paula's Choice, LLC.
NEVER RUN OUT AGAIN
Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.
*Promotion expires 8:59pm PT, September 22, 2015. No cash value. Applies to US and Canada only.
**Promotion expires 8:59pm PT, September 22, 2015. Cannot be applied to previous purchases or combined with other offers. Limit one (1) free Blush It On Contour Palette per order, while supplies last.
***Promotion expires 8:59pm PT, September 22, 2015. Choose any 3 from 28 available FREE samples on orders of $5 or more.
Please sign in and access your saved member information.
Are you new to our site?Create an account and enjoy benefits that offer faster checkout, easy order tracking and quick reorders.
Are you new to our site? Checkout as a guest. You will have the option to create an account later in checkout.