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Makeup Tips

6 Blush Tips You Need to Know

Here’s how you can avoid the most common blush blunders and transform your complexion for a beautiful natural glow.

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How to Apply Eyeliner Like a Pro

Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

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How to Shape Your Brows at Home

Mastering your ideal brow shape not only defines your eyes, but also frames the entire face. If you’re unsure about where to start or are intimidated by taking matters into your own hands, this guide is perfect for you.

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Makeup for Acne-Prone Skin

Acne prone and wanting to cover it up? You’ll love these tips on what you should look for (or avoid) when shopping for makeup, as well as a little myth-busting along the way!

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Ultimate Makeup DOs and DON'Ts!

The most stunning makeup tips and tricks we’ve learned over the years all in one place! We go beyond the step-by-step information you routinely hear, to share our most helpful and unique makeup advice.

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When to Toss Out Beauty Products

Have you ever wondered how long your skincare and makeup products remain safe and effective? Some of what you’ve already heard may be true, but you’ll be surprised by the information you didn’t already know.

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Which Type of Foundation is Best for You?

Besides finding a foundation that matches your skin color exactly, it's also important to choose the type of foundation that is best for your skin type, and also matches your personal preferences. Let us help you select the perfect foundation!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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