Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Although well-intentioned, most of this so-called "advice" is contradictory, impractical, or unnecessarily complicated..
Read Full Article»
Blush is a makeup essential, but can be one of the trickiest to get right. Step up your game with these simple yet impactful tips for beautifully flushed cheeks!
Curious about the BB Creams and CC Creams you've seen advertised? We'll explain what BB and CC Creams (and Blemish Balms) are and help you decide whether they're right for you—or are a beauty trend you can skip. Find out the real deal about these products and learn what they really can do to improve your skin!
For all the excitement makeup stirs, there are just as many questions: Which products are the best? Which are worth the splurge? You'll find out about the best products in every major makeup category--and the reasons why the Paula's Choice Research Team recommends them so highly.
Every bride wants to look absolutely beautiful on her wedding day, but many women fall into the trap of following misguided, outdated, or just plain bad skin-care and makeup advice. Using our simple, tried-and-proven beauty tips for your wedding, black tie affair, or any other special occasion, all you'll have to do is smile when the cameras start flashing!
Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.
Applying eye-makeup doesn't have to be complicated. We'll show you quick and easy steps for classically attractive eyeshadow designs so you can apply eye makeup like a pro!
Knowing your skin tone is crucial in choosing the right makeup, but you may be wondering just how to go about identifying your own individual tone. Use our quick and easy tips for determining your skin tone and achieving a flawless finish!
Discovering the best shape for your eyebrows without sacrificing their natural appearance is the goal when shaping your brows. Pencil thin or overly bushy eyebrows are dated looks that can be distracting rather than enhancing.
Many brands offer some type of lip-plumping product, whether it is a balm, gloss, or something simply named "Lip Plumper", but do these types of products really work? Here's what you need to know about lip plumpers so you can protect your precious pout!
Acne prone and wanting to cover it up? You’ll love these tips on what you should look for (or avoid) when shopping for makeup, as well as a little myth-busting along the way!
The holidays are a notoriously busy time for many, with cocktail parties and dinners filling our social calendars. Whether you’re dealing with too little sleep or falling out of your normal skincare routine, these tips will keep you looking healthy + party ready.
Makeup tips fill the pages of fashion magazines, beauty blogs, and YouTube videos galore. Rather than leaving you to sort through all of those tips on your own, we've compiled a list of the ultimate makeup DOs and DON'Ts.
Besides finding a foundation that matches your skin color exactly, it's also important to choose the type of foundation that is best for your skin type, and also matches your personal preferences. Let us help you select the perfect foundation!
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
View Media Highlights
The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.
We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way.
Read More →
Connect with us:
© Copyright 2016 Paula's Choice. All rights reserved. Paula's Choice and Cosmetics Cop are registered trademarks of Paula's Choice, LLC.
NEVER RUN OUT AGAIN
Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.
*No promo code required; discount will be automatically applied to retail value of the highest-priced single item in cart. Offer cannot be applied to previous purchases or combined with other discounts. Applies to in-stock items only; no rain checks. Offer expires 9pm PT, February 16, 2016. Paula’s Choice reserves the right to modify this offer at any time.
**Promotion expires 9pm PT, February 16, 2016. No cash value. Applies to US and Canada only.
***Promotion expires 9pm PT, February 16, 2016. Choose any 3 from 44 available FREE individual sample packettes on orders of $5+.
Ongoing offers on paulaschoice.com are subject to change.
Please sign in and access your saved member information.
Are you new to our site?Create an account and enjoy benefits that offer faster checkout, easy order tracking and quick reorders.
Are you new to our site? Checkout as a guest. You will have the option to create an account later in checkout.