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  • 7 Fast Fixes for Makeup Mishaps

    7 Fast Fixes for Makeup Mishaps

    Smudged lipstick, streaky foundation, clumpy eyelashes—we've all been there! Here are fast fixes and preventative solutions to avert the most common makeup mishaps.

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  • How to Apply Eyeliner Like a Pro

    How to Apply Eyeliner Like a Pro

    Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

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  • False Eyelashes

    False Eyelashes

    There is a learning curve to buying and applying false eyelashes, but once you master this skill, the results make a stunning difference! Here’s our best advice, including Paula’s own personal experience as she wears them all the time.

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  • Eyelash Extensions Pros & Cons - Are They Right for You?

    Eyelash Extensions Pros & Cons - Are They Right for You?

    After seeing a friend wearing lash extensions, Paula gave them a try and was hooked, stopping only because of her hectic travel schedule. Find out about Paula’s experience, which sums up the pros and cons of this intriguing (though pricey) beauty trend.

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  • How to Choose and Use Concealer

    How to Choose and Use Concealer

    A great concealer can achieve a flawless looking makeup application. But a poorly formulated concealer can draw attention to problem areas. The key is knowing which type of concealer you need and how to apply it.

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  • How to Shape Your Brows at Home

    How to Shape Your Brows at Home

    Mastering your ideal brow shape not only defines your eyes, but also frames the entire face. If you’re unsure about where to start or are intimidated by taking matters into your own hands, this guide is perfect for you.

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  • Mascara Secrets Unveiled

    Mascara Secrets Unveiled

    Fact: Models and celebrities in mascara ads often are wearing false eyelashes. To get really fabulous-looking lashes, use our mascara tips and get your lashes heading in the right direction!

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  • The Ultimate Makeup DOs and DON'Ts!

    The Ultimate Makeup DOs and DON'Ts!

    The most stunning makeup tips and tricks we’ve learned over the years all in one place! We go beyond the step-by-step information you routinely hear, to share our most helpful and unique makeup advice.

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  • Everything You Wanted to Know About Microblading

    Everything You Wanted to Know About Microblading

    Move over brow tattoos and permanent makeup, microblading is the latest craze making waves. Here’s exactly what you need to know about the pros and cons of this semi-permanent brow treatment. Read More

About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!