Most of us have heard and believe beauty tips, but did you know lots of then simply aren't true? We debunk the top beauty lies and explain why they're false, based on published research, not hype!
Read Full Article»
Can drinking more water really cure dry skin? Does a tingling sensation actually mean a product is working? Can you really ever outgrow acne? Find out the truth (and lies!) behind beauty's biggest myths straight from Paula and the Paula's Choice Research Team.
Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.
It's tempting to think alcohol-based moisturizers, serums and toners aren't really that bad for skin, and there is no shortage of debate on the topic. We're here to stage an intervention with the sobering truth revealed by the latest research: alcohol is one skin-damaging ingredient you should avoid!
We know wearing sunscreen every day is an critical step in the prevention of skin cancer. But can the very product you use to protect yourself actually cause cancer? Learn the fact – and fiction! – behind one of the latest skin care scares!
All of us have heard cosmetic claims that sound official or convincing. Many of us believe them time and time again, but did you know the most common cosmetic claims shouldn't be trusted? Find out why and learn the truth behind the claims that often compel us to buy the wrong products.
Nothing creates buzz quite like a good controversy. One that’s been going around for a while now is whether lead-laced lipstick is putting your health at risk. Learn more about the study that stirred up the panic, and the truth the media tends to ignore (or at least downplay)!
Sales pressure and misleading information have likely made you believe that you must use products from the same brand to see results. Not only is it perfectly OK to mix and match products from different brands, but sometimes doing so is essential if you want to get the best results possible!
Whether it is a cleanser, lotion, toner, blush, foundation, or mascara, without preservatives like parabens these everyday items would become overloaded with bacteria, mold, and fungus, making them harmful to skin, eyes, and mucous membranes. Good to know: parabens aren't the enemy!
Think getting a tan indoors is safer than a tan from the sun? Not so fast! Indoor tanning is even more damaging to your skin, leading to problems you don't want later on, such as wrinkles, brown spots, and sagging. We reveal the most common indoor tanning myths!
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
View Media Highlights
The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.
We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way.
Read More →
Call us Mon–Fri 6am-6pm PT, Sat–Sun 8am-4:30pm PT
Connect with us:
© Copyright 2014 Paula's Choice. All rights reserved. Paula's Choice, Cosmetics Cop, and Paula's Choice RESIST are registered trademarks of Paula's Choice, LLC.
*Promotion expires 9pm PT, April 1, 2014. No cash value, applies to all retail customers.
**Promotion expires 9pm PT, April 1, 2014. No cash value, applies to U.S. and Canada only.
***Promotion expires 9pm PT, April 1, 2014. Choose any 3 from 10 available FREE samples. Minimum $5 order.
Please sign in and access your saved member information.
You will have the option to create an account after you have submitted your order.