Most of us have heard and believe beauty tips, but did you know lots of then simply aren't true? We debunk the top beauty lies and explain why they're false, based on published research, not hype!
Read Full Article»
Think getting a tan indoors is safer than a tan from the sun? Not so fast! Indoor tanning is even more damaging to your skin, leading to problems you don't want later on, such as wrinkles, brown spots, and sagging. We reveal the most common indoor tanning myths!
All of us have heard cosmetic claims that sound official or convincing. Many of us believe them time and time again, but did you know the most common cosmetic claims shouldn't be trusted? Find out why and learn the truth behind the claims that often compel us to buy the wrong products.
Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.
It's tempting to think alcohol-based moisturizers, serums and toners aren't really that bad for skin, and there is no shortage of debate on the topic. We're here to stage an intervention with the sobering truth revealed by the latest research: alcohol is one skin-damaging ingredient you should avoid!
We know wearing sunscreen every day is an critical step in the prevention of skin cancer. But can the very product you use to protect yourself actually cause cancer? Learn the fact – and fiction! – behind one of the latest skin care scares!
Hydrocortisone cream is one of the most effective treatments for relieving the itching and discomfort associated with eczema, but you may have heard that you shouldn’t use it! Find out why the exact opposite is true and how to get the most out of this controversial treatment.
If websites and headlines about so-called dangerous cosmetic ingredients have you concerned, this article is a must-read! Find out why common ‘bad’ cosmetic ingredients aren’t scary at all!
Nothing creates buzz quite like a good controversy. One that’s been going around for a while now is whether lead-laced lipstick is putting your health at risk. Learn more about the study that stirred up the panic, and the truth the media tends to ignore (or at least downplay)!
Sales pressure and misleading information have likely made you believe that you must use products from the same brand to see results. Not only is it perfectly OK to mix and match products from different brands, but sometimes doing so is essential if you want to get the best results possible!
Whether it is a cleanser, lotion, toner, blush, foundation, or mascara, without preservatives like parabens these everyday items would become overloaded with bacteria, mold, and fungus, making them harmful to skin, eyes, and mucous membranes. Good to know: parabens aren't the enemy!
Can drinking more water really cure dry skin? Does a tingling sensation actually mean a product is working? Will you ever outgrow acne? Find out the truth behind the biggest myths of the beauty industry (and what you should do instead).
What’s the deal with the Korean beauty routine? We take a closer look at the infamous 10-step skincare regimen + share the facts behind their benefits for skin.
Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:
View Media Highlights
The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.
We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way.
Read More →
Connect with us:
© Copyright 2016 Paula's Choice. All rights reserved. Paula's Choice and Cosmetics Cop are registered trademarks of Paula's Choice, LLC.
NEVER RUN OUT AGAIN
Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.
*Use code LASHES16 at checkout to redeem this offer. One-time use only. Limit one (1) mascara per customer, while supplies last. Choose from available mascara(s) at checkout. Promotional items have no cash value and may not be returned or exchanged. Promotion applies to in-stock items only. No rain checks. Cannot be combined with other offers or applied to prior purchases.
**No promo code required; discount automatically applied in cart to original retail value of eligible full-size items. Eligible items include products featured on the AHA & BHA Exfoliants page. Offer cannot be applied to previous purchases or combined with other discounts. Applies to in-stock items only; no rain checks. Offer expires 9pm PT, May 31, 2016. Paula’s Choice reserves the right to modify this offer at any time.
***Promotion expires 9pm PT, May 31, 2016. No cash value. Applies to US and Canada only.
****Promotion expires 9pm PT, May 31, 2016. Choose any 3 from 34 available FREE individual sample packettes on orders of $5+.
Ongoing offers on paulaschoice.com are subject to change. Promotional items have no cash value and may not be returned or exchanged.
Please sign in and access your saved member information.
Are you new to our site?Create an account and enjoy benefits that offer faster checkout, easy order tracking and quick reorders.
Are you new to our site? Checkout as a guest. You will have the option to create an account later in checkout.