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Myths

5 Beauty Lies Most of Us Believe

Most of us have heard and believe beauty tips, but did you know lots of then simply aren't true? We debunk the top beauty lies and explain why they're false, based on published research, not hype!

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5 Bogus Cosmetic Claims

All of us have heard cosmetic claims that sound official or convincing. Many of us believe them time and time again, but did you know the most common cosmetic claims shouldn't be trusted? Find out why and learn the truth behind the claims that often compel us to buy the wrong products.

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5 Retinol Myths Busted!

Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.

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5 Tanning Bed Lies That Could Kill Your Skin

Think getting a tan indoors is safer than a tan from the sun? Not so fast! Indoor tanning is even more damaging to your skin, leading to problems you don't want later on, such as wrinkles, brown spots, and sagging. We reveal the most common indoor tanning myths!

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Alcohol in Skincare: The Facts

It's tempting to think alcohol-based moisturizers, serums and toners aren't really that bad for skin, and there is no shortage of debate on the topic. We're here to stage an intervention with the sobering truth revealed by the latest research: alcohol is one skin-damaging ingredient you should avoid!

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Parabens & Preservatives

Whether it is a cleanser, lotion, toner, blush, foundation, or mascara, without preservatives like parabens these everyday items would become overloaded with bacteria, mold, and fungus, making them harmful to skin, eyes, and mucous membranes. Good to know: parabens aren't the enemy!

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The 15 Most Shocking Beauty Myths Busted

Can drinking more water really cure dry skin? Does a tingling sensation actually mean a product is working? Will you ever outgrow acne? Find out the truth behind the biggest myths of the beauty industry (and what you should do instead).

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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