Myths

5 Beauty Lies

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5 Beauty Lies Most of Us Believe

Most of us have heard and believe beauty tips, but did you know lots of then simply aren't true? We debunk the top beauty lies and explain why they're false, based on published research, not hype!

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Advice from Paula Begoun and The Paula's Choice Research Team:

20 Beauty Myths

Can drinking more water really cure dry skin? Does a tingling sensation actually mean a product is working? Can you really ever outgrow acne? Find out the truth (and lies!) behind beauty's biggest myths straight from Paula and the Paula's Choice Research Team.

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5 Beauty Lies Most of Us Believe

Most of us have heard and believe beauty tips, but did you know lots of then simply aren't true? We debunk the top beauty lies and explain why they're false, based on published research, not hype!

Read More

False Cosmetic Claims

All of us have heard cosmetic claims that sound official or convincing. Many of us believe them time and time again, but did you know the most common cosmetic claims shouldn't be trusted? Find out why and learn the truth behind the claims that often compel us to buy the wrong products.

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Mixing & Matching Skin-Care Products

Sales pressure and misleading information have likely made you believe that you must use products from the same brand to see results. Not only is it perfectly OK to mix and match products from different brands, but sometimes doing so is essential if you want to get the best results possible!

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Parabens & Preservatives

Whether it is a cleanser, lotion, toner, blush, foundation, or mascara, without preservatives like parabens these everyday items would become overloaded with bacteria, mold, and fungus, making them harmful to skin, eyes, and mucous membranes. Good to know: parabens aren't the enemy!

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Tanning Bed Lies

Think getting a tan indoors is safer than a tan from the sun? Not so fast! Indoor tanning is even more damaging to your skin, leading to problems you don't want later on, such as wrinkles, brown spots, and sagging. We reveal the most common indoor tanning myths!

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

ABC, The View, and Dr. Oz

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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