5 Beauty Lies Most of Us Believe

Most of us have heard and believe beauty tips, but did you know lots of then simply aren't true? We debunk the top beauty lies and explain why they're false, based on published research, not hype!

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5 Retinol Myths Busted!

Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.

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5 Tanning Bed Lies That Could Kill Your Skin

Think getting a tan indoors is safer than a tan from the sun? Not so fast! Indoor tanning is even more damaging to your skin, leading to problems you don't want later on, such as wrinkles, brown spots, and sagging. We reveal the most common indoor tanning myths!

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6 Meaningless Cosmetic Claims You Shouldn't Believe

All of us have heard cosmetic claims that sound official or convincing. Many of us believe them time and time again, but did you know the most common cosmetic claims shouldn't be trusted? Find out why and learn the truth behind the claims that often compel us to buy the wrong products.

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Alcohol in Skincare: The Facts

It's tempting to think alcohol-based moisturizers, serums and toners aren't really that bad for skin, and there is no shortage of debate on the topic. We're here to stage an intervention with the sobering truth revealed by the latest research: alcohol is one skin-damaging ingredient you should avoid!

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Can You Get Cancer From Sunscreen?

We know wearing sunscreen every day is an critical step in the prevention of skin cancer. But can the very product you use to protect yourself actually cause cancer? Learn the fact – and fiction! – behind one of the latest skincare scares!

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Hydrocortisone Cream for Eczema: Why You Don't Need to be Afraid of It

Hydrocortisone cream is one of the most effective treatments for relieving the itching and discomfort associated with eczema, but you may have heard that you shouldn’t use it! Find out why the exact opposite is true and how to get the most out of this controversial treatment.

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Ingredient Scares That Aren't True

If websites and headlines about so-called dangerous cosmetic ingredients have you concerned, this article is a must-read! Find out why common ‘bad’ cosmetic ingredients aren’t scary at all!

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Lead In Lipstick: The Facts

Nothing creates buzz quite like a good controversy. One that’s been going around for a while now is whether lead-laced lipstick is putting your health at risk. Learn more about the study that stirred up the panic, and the truth the media tends to ignore (or at least downplay)!

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Mixing & Matching Skincare Products

Sales pressure and misleading information have likely made you believe that you must use products from the same brand to see results. Not only is it perfectly OK to mix and match products from different brands, but sometimes doing so is essential if you want to get the best results possible!

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Parabens & Preservatives

Whether it is a cleanser, lotion, toner, blush, foundation, or mascara, without preservatives like parabens these everyday items would become overloaded with bacteria, mold, and fungus, making them harmful to skin, eyes, and mucous membranes. Good to know: parabens aren't the enemy!

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The 15 Most Shocking Beauty Myths Busted

Can drinking more water really cure dry skin? Does a tingling sensation actually mean a product is working? Will you ever outgrow acne? Find out the truth behind the biggest myths of the beauty industry (and what you should do instead).

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The Korean Skincare Guide

What’s the deal with the Korean beauty routine? We take a closer look at the infamous 10-step skincare regimen + share the facts behind their benefits for skin.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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