5 Beauty Myths Most of Us Believe


In This Article:

Sorting fact from fiction in the beauty world is no easy task! Half-truths, myths, and hyperbole are pervasive when shopping for skincare, makeup, or hair care. Paula’s 21 books on the topic have proven just how crazy it can be.

We're here to set the record straight—to give you the most up-to-date, reliable information so you can find the best products because knowledge is beautiful!

Recommended Products

Myth #1: Dry skin? Drink more water!

The truth: This is one of those beauty myths that refuses to go away, but here are the facts: Although drinking eight glasses of water a day is good idea for your body, it can’t get rid of dry skin. If that’s all it took, very few of us would have dry skin. The causes and solutions of dry skin are far more complex than just drinking water.

What your skin needs are ingredients to help maintain ideal moisture content in skin which means choosing products loaded with skin-replenishing ingredients, antioxidants, and skin-drenching hydrators. For very dry skin a product that certainly meets that criteria is our CLINICAL Ultra-Rich Moisturizer.

Myth #2: You can “repair” damaged hair.

The truth: Countless products, including hair masks and deep conditioners, make claims of repairing hair, as if all the dyeing, straightening, and brushing we do to it can be mended by using these types of products. The truth is hair is dead (which is why it doesn't hurt when you get a haircut) and it cannot be repaired in any way to revert back to the way it was. You can no more mend a hair strand than you can mend a dead leaf.

What can happen when you use good conditioners, styling products, and appropriate styling tools is that your damaged hair can temporarily feel smoother, softer, shinier, and healthy. But none of that means your hair has been repaired. If you don't keep using the products every time you wash your hair, it will go back to looking and feeling damaged. If a hair-care product could truly repair your hair, you'd need to use it only a few times and then you'd be done, young hair again, but clearly that isn't what happens!

Myth #3: You can diminish cellulite with a cream.

The truth: The 85% of women in the world who have cellulite would love it if this were true (all of us here at Paula's Choice would love it too), but, alas, it's just one more falsehood. The cosmetics industry, and lots of doctors and aestheticians, want to sell you products and services (especially expensive ones) claiming to slim, trim, tone, and de-bump your thighs, but if any of those worked, who would have cellulite?

Myth #4: One hero ingredient is all aging skin needs.

The truth: Many cosmetics companies want you to believe that one miracle ingredient can do it all. Everything from melon extract from the south of France, a plant oil from Morocco or some other exotic or high-tech sounding ingredient is supposed to be the answer depending on the story the particular company is espousing. The truth is that giving your skin what it needs to look younger and healthier is far more complex than any one ingredient could accomplish, no matter how special it happens to be. 

Skin is the body's largest organ and it needs an array of beneficial ingredients to be nourished, look renewed, be radiant, stay healthy, and look rejuvenated. Looking for skincare products with one superstar ingredient cheats your skin of the range of ingredients it needs to look better. Think of it like your diet: Kale is a nutritional powerhouse, but if you only ate kale, you would become malnourished because it alone cannot provide everything the body needs to maintain itself and stay healthy.

For a well-balanced approach to skincare, check out some of our favorite products with a range of beneficial ingredients proven to help skin look and act younger.

Myth #5: You should avoid parabens.

The truth: The "parabens = bad" myth is so pervasive that many people have opted to take a better-safe-than-sorry approach. We can't say we blame you for being cautious given the alarming, scare-tactic, falsehoods running amok on the internet, but facts are facts and we always prefer you know the truth, not rumor-fueled misinformation. As it turns out, according to published research and global cosmetics regulatory organizations, from the United States and Canada to Europe and Asia, parabens, especially in the small amounts present in personal-care products, are not a problem. It’s that simple.

Although many cosmetics companies have opted to avoid parabens, those who continue to preserve their products with them are not making a mistake. Parabens are among the most effective (and safest) preservatives around!

The next time you come across a beauty tip or a claim that sounds too simple, too good to be true, or downright scary, you can always check with us to help you decipher fact from fiction.

The Best Skin of Your Life Starts Here: The same type of in-depth scientific research used to create this article is also used to formulate Paula’s Choice Skincare products. You’ll find products for all skin types and a range of concerns, from acne and sensitive skin to wrinkles, pores, and sun damage. With Paula’s Choice Skincare, you can get (and keep) the best skin of your life! Learn more at Shop Paula's Choice.

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

Skip to Top of Page
[{"Key":"SpecialOffers","Name":"SpecialOffers","BrontoID":"0bbf03e9000000000000000000000000ead0","Label":"Web Specials & Daily Deals","DisplayDescription":"","DisplayRestrictions":"","Value":null},{"Key":"SpecialOffersLessFrequent","Name":"SpecialOffersLessFrequent","BrontoID":"0bbf03e90000000000000000000000012122","Label":"Web Specials","DisplayDescription":"","DisplayRestrictions":"Less Frequent","Value":null},{"Key":"BeautypediaExclusives","Name":"BeautypediaExclusives","BrontoID":"0bbf03e9000000000000000000000000eace","Label":"Beauty Exclusives","DisplayDescription":"Expert Advice Newsletter ","DisplayRestrictions":"twice a month","Value":null},{"Key":"BeautypediaUpdates","Name":"BeautypediaUpdates","BrontoID":"0bbf03e9000000000000000000000000ead1","Label":"Beautypedia Updates","DisplayDescription":"New reviews on Beautypedia ","DisplayRestrictions":"twice a month","Value":null}]


Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.

Get 10% off your first order when you sign up today.