Paula's Choice Product Tips

5 Ways to Use the Resist 1% Retinol Booster That Will Transform Your Skin

Find out how our ingenious 1% Retinol Booster can noticeably diminish the signs of aging you worry about most! Better skin days are ahead...

Read More

6 Blush Tips You Need to Know

Here’s how you can avoid the most common blush blunders and transform your complexion for a beautiful natural glow.

Read More

Do I Need a Toner?

The Paula's Choice Research Team is often asked about toners. Most of the time, people just want to know what a toner does, if they need to use one, and if so, which ones are the best for their skin type? If you're confused about toners, too, this article will help you find out about the truly amazing benefits a well-formulated toner can provide for your skin.

Read More

How Hyaluronic Acid Benefits Skin

Ingredient fads come and go, but hyaluronic acid remains a cornerstone of great skincare. Find out how it can benefit any skin type, while helping minimize the signs of aging and improving hydration like no other ingredient can!

Read More

How Paula’s Choice Advanced Skincare Routines Work

Paula’s Choice Essential and Advanced Skincare Kits help you easily assemble the ideal skincare routine so you can achieve the best skin of your life. If you’re wondering whether you need to choose an Advanced Routine or an Essential Routine, this article will help you decide!

Read More

How Paula’s Choice AHA Exfoliants Work

As we get older, our skin can’t exfoliate as it did when we were young. Gently removing the abnormal build-up of surface dead skin reveals healthy beautiful, soft, hydrated skin hiding beneath. Finding a gentle way to shed unwanted dead surface skin is where a leave-on AHA exfoliant (not scrubs!) comes in to naturally do the job.

Read More

How Paula’s Choice Essential Skincare Routines Work

Paula’s Choice Essential and Advanced Skincare Kits help you easily assemble the ideal skincare routine so you can achieve the best skin of your life. If you’re wondering which one is best for you, we’ll explain how an Essential Skincare Routine may be the perfect option!

Read More

How Paula’s Choice Serums Work

Wondering what serums really do for skin? We’ll explain how they work, what makes them special, and how to find the perfect serum for your skincare concerns!

Read More

How Paula’s Choice Skincare Boosters, Serums, & Essence Work

Targeted skincare products allow you to customize your routine to meet individual concerns. That’s why we’ve created specialized products whose focused ingredients provide stunning, long-lasting results. It’s the edge you need to obtain younger-looking, flawless skin! Find out how our boosters, serums, and essence can help you have the best skin of your life.

Read More

How Paula's Choice BHA Exfoliants Work

Curious about how beta hydroxy acid (BHA) exfoliants work? In this article, we explain how they work, who they're best for, and why it's such a powerful skincare ingredient for smoother, radiant and more younger-looking skin.

Read More

How RESIST Anti-Aging Works

Wondering whether you should be using products from the expanded Resist collection or from one of our other lines? You're not alone! We'll explain who Resist products are for, how you can incorporate them in to your routine, and why every Paula's Choice skin care collection is anti-aging. Wonder no more, all your Resist-related questions will be answered!

Read More

How the Niacinamide Booster Works

How to get the most out of this pore-minimizing + anti-aging powerhouse.

Read More

How the Paula’s Choice CALM Collection Works

Skin feeling extra-sensitive? Let Paula’s Choice CALM products help! We formulated two complete routines for dry and oily skin that soothe redness and provide anti-aging benefits, too!

Read More

How the RESIST 1% Retinol Booster Works

If signs of sun damage, dull skin, wrinkles or enlarged pores are daily frustrations for you, find out how this retinol-spiked booster can improve those concerns and more!

Read More

How to Get the Most Out of Your Beauty Sleep

We’re giving new meaning to beauty sleep by enhancing and nourishing skin in a powerful new way overnight. Discover which products deliver the best ingredients for glowing, hydrated skin while you sleep!

Read More

Which Booster is Right for Me?

Paula’s Choice offers several innovative anti-aging boosters to address specific skincare concerns. We share what each does, how to add one (or more!) to your routine, and what results to expect!

Read More

Which Strength of Retinol Do You Need?

There are many brilliant anti-aging ingredients in skincare products, but without question, one of the superstars in this group is retinol. Lots of people are familiar with retinol but aren't sure how much of this ingredient their skin needs. Good news: It's not as complicated as you think!

Read More

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights


The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

Skip to Top of Page
[{"Key":"SpecialOffers","Name":"SpecialOffers","BrontoID":"0bbf03e9000000000000000000000000ead0","Label":"Web Specials & Daily Deals","DisplayDescription":"","DisplayRestrictions":"","Value":null},{"Key":"SpecialOffersLessFrequent","Name":"SpecialOffersLessFrequent","BrontoID":"0bbf03e90000000000000000000000012122","Label":"Web Specials","DisplayDescription":"","DisplayRestrictions":"Less Frequent","Value":null},{"Key":"BeautypediaExclusives","Name":"BeautypediaExclusives","BrontoID":"0bbf03e9000000000000000000000000eace","Label":"Beauty Exclusives","DisplayDescription":"Expert Advice Newsletter ","DisplayRestrictions":"twice a month","Value":null},{"Key":"BeautypediaUpdates","Name":"BeautypediaUpdates","BrontoID":"0bbf03e9000000000000000000000000ead1","Label":"Beautypedia Updates","DisplayDescription":"New reviews on Beautypedia ","DisplayRestrictions":"twice a month","Value":null}]


Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.

Get 10% off your first order when you sign up today.