How Paula’s Choice Serums Work


In This Article:

Confused by why or if you should use a serum? You're not alone, many women wonder what exactly a serum does and how it differs from a moisturizer. Here at Paula's Choice we have several serums, so we obviously feel they're worth considering because of their specialized formulations. We will explain what makes them unique and how to find the perfect serum for your skincare needs.

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What is a Serum?

First it's important to know that moisturizers, whether they are labeled anti-aging or otherwise, should contain a premium balance of the beneficial ingredients we talk about all the time: Antioxidants, skin-replenishing ingredients, soothing ingredients, and skin-restoring ingredients. We don’t want anyone cheating their skin by using leave-on skincare products that leave these precious ingredients out.

Serums must also contain these exceptional ingredients, but their special characteristic is the concentration of the ingredients they contain and their distinctive textures.

The best serums need to contain the highest concentration and blends of these research-proven ingredients. Along with this prestige fusion of ingredients, serums typically have a distinguishing silky smooth or gel-lotion texture. They should apply easily over skin and feel soothing and light even though the formula is so packed with the best of the best.

Do You Need a Moisturizer and Serum?

The answer is maybe as it depends on your skincare needs. For some people, just following one of our Paula's Choice Essential Skincare routines (cleanser, toner, exfoliant, daytime moisturizer with SPF, and nighttime moisturizer) is all you will need to take the best care of your skin.

But if you have more specific concerns such as advanced signs of aging, a rough surface, uneven skin tone, and pronounced dehydration or patchy areas of dryness, a serum can be the best product to add because it can take your skincare routine to the next level.

A serum can be used twice a day: In the morning, apply it under your daytime moisturizer with sunscreen; at night, under your nighttime moisturizer. You can also choose to only use it in the evening under your moisturizer. For some people, especially those with normal to oily skin, you may prefer using a serum all by itself and that would be your nighttime "moisturizer".

Whenever you are enhancing your skincare routine it is important to experiment with how frequently you apply targeted solutions such as serums to see what gives you optimal results.

Choosing the Best Paula’s Choice Serum for You

At Paula's Choice, we developed a range of serums that vary by texture and potency. All of these are designed to enhance your skincare routine because they address multiple signs of aging. They are all formulated to help take care of your specific skincare concerns such as dry, rough skin, wrinkles, and loss of firmness.

This guide can help you decide which one is best for you but if you still have questions please chat online or call our wonderful Customer Care team who are well-trained with Paula's expertise. They would love to provide their professional advice!

To enhance your daily skincare routine, we recommend one of our Super Antioxidant Concentrate Serums. Choose the one according to your skin type.

For more advanced signs of aging or to alternate with any of the serums above, go for our RESIST Intensive Wrinkle-Repair Retinol Serum.

Signs of aging, large pores, and worried about breakouts? Try RESIST Ultra-Light Super Antioxidant Concentrate Serum.

If you have extra-sensitive skin prone to redness your skin will love our CALM Redness Relief Repairing Serum. This lightweight formula comforts skin and eases redness but still contains potent concentrations of skin-replenishing ingredients.

The Best Skin of Your Life Starts Here: The same type of in-depth scientific research used to create this article is also used to formulate Paula’s Choice Skincare products. You’ll find products for all skin types and a range of concerns, from acne and sensitive skin to wrinkles, pores, and sun damage. With Paula’s Choice Skincare, you can get (and keep) the best skin of your life! See Paula's Choice Serums.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and helping you solve your skincare frustrations with research-supported expert advice—so you'll have the facts you need to take the best possible care of your skin.

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