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  • Does Dry Skin Cause Wrinkles?

    Does Dry Skin Cause Wrinkles?

    Dry skin can look more wrinkled and older than someone who doesn’t have dry skin, but it’s not the cause of those bothersome lines. In fact, of the thousands of studies on skin aging, dry skin as a causative factor is never mentioned! Find out what you can do to help your skin look better!

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  • 5 Anti-Aging Secrets (That Actually Work)

    5 Anti-Aging Secrets (That Actually Work)

    Want your skin to look younger? We have the research-supported tips proven to work for seeing firmer, more even skin with fewer wrinkles.

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  • 5 Ways to Use the Resist 1% Retinol Booster That Will Transform Your Skin

    5 Ways to Use the Resist 1% Retinol Booster That Will Transform Your Skin

    Find out how our ingenious 1% Retinol Booster can noticeably diminish the signs of aging you worry about most! Better skin days are ahead...

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  • Anti-Aging Starts With Sunscreen

    Anti-Aging Starts With Sunscreen

    If you only apply sunscreen on sunny days or at the beach, you’re not giving your skin the best chance at looking younger, longer! Find out why sunscreen—not wrinkle cream—is the most important step in your daily skincare routine.

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  • Acne & Aging Skin

    Acne & Aging Skin

    Many believe acne should be gone by the time wrinkles start showing, but that is often not the case. Having acne and wrinkles at the same time is an all-too-common problem. We can help you fight wrinkles and breakouts at the same time so you'll start seeing your skin looking radiant, clear, and smooth in just a few days—really!

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  • How to Renew Aging Skin

    How to Renew Aging Skin

    It takes surprisingly little time and only a handful of products to keep your skin from premature wrinkling, unsightly brown spots, and loss of firmness. We reveal our top four tips so you can keep your skin looking younger, longer.

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  • Boost Your Way to Better Skin this Winter

    Boost Your Way to Better Skin this Winter

    Cold winter weather doesn’t mean you need to change your regular skincare routine—not if you’re already using the best products for your skin type! Instead, you can just tweak your routine with two of our Boosters for instant benefits. Find out how you can stay ahead of the weather and maintain radiant skin!

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  • Anti-Aging Ingredients Your Skin Needs Now

    Anti-Aging Ingredients Your Skin Needs Now

    In terms of your diet and health, it's what's on the inside that counts—and the same is 100% true when it comes to caring for your skin! But what you choose to put on top of your skin can make a difference, so be sure you're giving it the five types of ingredients it needs to look and feel younger, longer!

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  • Anti-Aging Makeup

    Anti-Aging Makeup

    If you want more from your makeup, you’re in luck! We’ll take a look at options that are beautiful and have anti-aging benefits, too.

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  • Anti-Aging Primers

    Anti-Aging Primers

    Primers can create a beautiful canvas for foundation - but the very best do much, much more than that! Find out what sets these anti-aging primers apart!

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  • Anti-Aging Superstars

    Anti-Aging Superstars

    Is there a single best anti-aging ingredient? The answer is no, there isn’t. But, don’t be disappointed! The good news is that there are dozens of brilliant ingredients for skin. To make the best decisions for your skin, you need to know what research has proven is essential for truly combating signs of aging and taking the best care of your skin.

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  • How to Diminish Uneven Skin Tone & Get Your Glow Back

    How to Diminish Uneven Skin Tone & Get Your Glow Back

    The appearance of uneven skin tone on the face, chest, and hands are a clear sign of aging skin, but we'll point you in the direction of the most effective skin-brightening formulas to get your glow back!

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  • Fighting Pollution with Antioxidants

    Fighting Pollution with Antioxidants

    Is there such a thing as an anti-pollution beauty routine?  You may be surprised to know the sun isn’t the only skin-aging factor you need to guard against—find out more about the vital role antioxidants play in helping to defend skin against environmental aggressors.  

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  • 5 Retinol Myths Busted!

    5 Retinol Myths Busted!

    Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.

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  • Five Super Anti-Aging Antioxidants Your Skin Needs

    Five Super Anti-Aging Antioxidants Your Skin Needs

    When it comes to antioxidants, one "hero" ingredient won't save your skin—you need products that offer an abundance of the best. We scoured the research on five of the most notable antioxidants that can help skin look younger and feel firmer plus soften the look of other signs of aging.

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  • How Antioxidants Fight the Signs of Aging

    How Antioxidants Fight the Signs of Aging

    The research is clear: Antioxidants are vital to your health whether you eat them or apply them on your skin. They’re one of the most important group of skincare ingredients for diminishing signs of aging you see in the mirror. We share how they work their magic, and your skin will reap the rewards!

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  • How Does Vitamin C Help Skin?

    How Does Vitamin C Help Skin?

    Uneven skin tone, fine lines or red marks among your complexion woes? Find out how the superstar skincare ingredient Vitamin C can help!

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  • How Hyaluronic Acid Benefits Skin

    How Hyaluronic Acid Benefits Skin

    Ingredient fads come and go, but hyaluronic acid remains a cornerstone of great skincare. Find out how it can benefit any skin type, while helping minimize the signs of aging and improving hydration like no other ingredient can!

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  • How Niacinamide Helps Skin

    How Niacinamide Helps Skin

    Learn all about this extraordinary B vitamin that brings multiple benefits when applied to skin. Smoother, brighter, more even and, yes, younger-looking skin is in store!

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  • How Paula’s Choice Serums Work

    How Paula’s Choice Serums Work

    Wondering what serums really do for skin? We’ll explain how they work, what makes them special, and how to find the perfect serum for your skincare concerns!

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  • How Paula’s Choice Skincare Boosters, Serums, & Essence Work

    How Paula’s Choice Skincare Boosters, Serums, & Essence Work

    Targeted skincare products allow you to customize your routine to meet individual concerns. That’s why we’ve created specialized products whose focused ingredients provide stunning, long-lasting results. It’s the edge you need to obtain younger-looking, flawless skin! Find out how our boosters, serums, and essence can help you have the best skin of your life.

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  • How RESIST Anti-Aging Works

    How RESIST Anti-Aging Works

    Wondering whether you should be using products from the expanded Resist collection or from one of our other lines? You're not alone! We'll explain who Resist products are for, how you can incorporate them in to your routine, and why every Paula's Choice skin care collection is anti-aging. Wonder no more, all your Resist-related questions will be answered!

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  • How Retinol Works and Can Benefit All Skin Types

    How Retinol Works and Can Benefit All Skin Types

    Retinol stands out as one of the best anti-aging ingredients, but how does this powerhouse ingredient actually work on skin's surface? Find out here…

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  • How the RESIST 1% Retinol Booster Works

    How the RESIST 1% Retinol Booster Works

    If signs of sun damage, dull skin, wrinkles or enlarged pores are daily frustrations for you, find out how this retinol-spiked booster can improve those concerns and more!

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  • How to Exfoliate Skin (and Why It's So Important)

    How to Exfoliate Skin (and Why It's So Important)

    Learn how exfoliating with AHA or BHA can help skin look clearer, smoother, and younger. Plus, get our insider tips for using an AHA or BHA exfoliant.

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  • Top 5 Reasons to Add Antioxidants to Your Skincare Routine

    Top 5 Reasons to Add Antioxidants to Your Skincare Routine

    We explain how antioxidants provide major anti-aging benefits and pinpoint the perfect skincare products to deliver them.

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  • The Best Diet for Your Skin, from the Outside In

    The Best Diet for Your Skin, from the Outside In

    When it comes to being healthy, we are what we eat! The same is true for skin. Find out how the nutrients you apply to your skin can give you an unbelievably glowing, healthy complexion.

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  • How to Have Radiant, Healthy Skin

    How to Have Radiant, Healthy Skin

    Many of us try to creatively achieve a radiant look with makeup but it can be even more beautiful when your skin reflects this radiance without makeup. We’ll explain how Paula’s Choice Skincare can help you achieve that dare-to-go-bare real healthy glow.

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  • How to Keep Your Neck & Chest Looking Young

    How to Keep Your Neck & Chest Looking Young

    Even if you’re taking great care of the skin on your face, a lot of us ignore our neck and chest making those areas look older than they need to. This is what you can do to truly hide signs of aging on these areas.

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  • How to Smooth Crow's Feet

    How to Smooth Crow's Feet

    Crow’s feet—those etched wrinkles that begin at the outer corner of the eye area and fan out—got their name due to the fact that the pattern they form resembles a crow’s foot, and sadly, they really do.

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  • How to Use Retinol Products

    How to Use Retinol Products

    Which retinol product is right for your skin? We'll help you decide and explain what results you can expect, plus share usage tips.

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  • How to Visibly Transform Signs of Aging

    How to Visibly Transform Signs of Aging

    If you’re battling dull skin, enlarged pores, and uneven skin tone, don’t dismay. Beautiful, younger-looking skin is possible if you follow our anti-aging tips supported by research, not hype!

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  • Infographic: Exfoliants 101

    Infographic: Exfoliants 101

    Get all the facts about this game-changing product in your skincare routine. From fine lines to breakouts, a well-formulated exfoliant can take your skin to the next level, removing buildup of skin and revealing your natural glow.

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  • Peptides for Skin

    Peptides for Skin

    Lots of us are curious about or are looking for anti-aging products with peptides, but what are they? What do they do? Find out if peptides are a must for younger, firmer-looking skin!

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  • Retinol for Anti-Aging

    Retinol for Anti-Aging

    Research clearly shows that retinol has numerous benefits for skin. To make sure you’re getting the best of what this superstar ingredient has to offer, here’s what you need to know.

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  • The Truth About Firming Creams

    The Truth About Firming Creams

    Thinking of buying a product to firm or lift sagging, crepey skin? Learn what you can really expect from firming and lifting creams.

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  • What Causes Wrinkles

    What Causes Wrinkles

    We know it's frustrating: You look in the mirror and see the first signs of fine lines and wrinkles. They're around your eyes, your mouth, even your forehead—and they're starting to set in.

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  • Which Booster is Right for Me?

    Which Booster is Right for Me?

    Paula’s Choice offers several innovative anti-aging boosters to address specific skincare concerns. We share what each does, how to add one (or more!) to your routine, and what results to expect!

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  • Which Strength of Retinol Do You Need?

    Which Strength of Retinol Do You Need?

    Learn what different strengths of retinol can do for your skin, and how to maximize the benefits of this superstar skincare ingredient!

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  • Why Paula’s Choice Skincare Loves Antioxidants

    Why Paula’s Choice Skincare Loves Antioxidants

    We always say great skincare is never about a single “miracle” ingredient. Rather, it takes a wide range of beneficial ingredients to give skin what it desperately needs to keep it looking and feeling beautiful and young. One of those categories of amazing ingredients for skin we want you to know about is antioxidants!

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  • Why You Should Consider Using a Serum

    Why You Should Consider Using a Serum

    Whether you’ve never used a serum or have one in your routine now and just don’t know what it’s really doing for your skin, we’ll help you understand how they work and what benefits they bring!

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About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!