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  • 5 Common Beauty Myths, Busted!

    5 Common Beauty Myths, Busted!

    Should you buy products based on your age? Does makeup cause acne? Are "age" spots really about age? We want you to know the facts because that’s really the only way to get the best skin of your life!

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  • 5 More Common Beauty Myths, Busted!

    5 More Common Beauty Myths, Busted!

    We love busting beauty myths! We think you’ll enjoy learning whether natural ingredients are best or if drinking more water stops dry skin. Discover the facts because that’s the only way to get the best skin of your life!

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  • Alcohol in Skincare: The Facts

    Alcohol in Skincare: The Facts

    It's tempting to think alcohol-based moisturizers, serums and toners aren't really that bad for skin, and there is no shortage of debate on the topic. We're here to stage an intervention with the sobering truth revealed by the latest research: alcohol is one skin-damaging ingredient you should avoid!

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  • 5 Beauty Myths Most of Us Believe

    5 Beauty Myths Most of Us Believe

    Most of us have heard and believe beauty tips, but did you know lots of them simply aren't true? We debunk the top beauty lies and explain why they're false, based on published research, not hype!

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  • 5 Bogus Cosmetic Claims

    5 Bogus Cosmetic Claims

    All of us have heard cosmetic claims that sound official or convincing. Many of us believe them time and time again, but did you know the most common cosmetic claims shouldn't be trusted? Find out why and learn the truth behind the claims that often compel us to buy the wrong products.

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  • 5 Retinol Myths Busted!

    5 Retinol Myths Busted!

    Confused by the misinformation surrounding retinol? Find out why you SHOULD combine retinol with ingredients like vitamin C, AHA or BHA for younger-looking, skin-smoothing results.

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About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!