Directions: Mascara is typically the last step in makeup application because you do not want any of your powder-based products to cling to wet lashes.
If you opt to use an eyelash curler, use it BEFORE applying mascara (or you will absolutely end up with broken, strangely bent lashes). The best lash curlers are the ones with a protective sponge tip section where the eyelashes are squeezed, such as curlers by Shiseido and Shu Uemura (both around $15). Squeeze gently with even pressure, hold for a few seconds and release slowly as you move from the base of the lashes to the tip.
Stroke one or two coats of mascara onto each eye's upper and (if desired) lower lashes. Over-applying mascara to the lower lashes can result in a spidery look and will lead to smudging later in the day. Apply only enough to emphasize the lower lashline—it should not "compete" with the upper lashes for attention!
For a softer look, wipe down the mascara wand with a clean tissue, gently squeezing the brush to remove the excess. Apply to lashes as usual—and don't worry—there will still be plenty of mascara left on the wand!
For the most dramatic lash look, make sure you place the wand as close to the base of the upper lashes as possible. Hold the wand there, and carefully wiggle it back and forth to deposit extra mascara at the base prior to brushing the wand through the lashes. This will nicely define the lashline and produce a thicker appearance. Proceed with at least two full coats for maximum results, and don't let the mascara dry between coats!
Which Paula's Choice Mascara is right for me?
It depends on your personal preference. If you want a mascara that lengthens and defines lashes, the Epic Lengths Mascara is an excellent choice. If you want to lengthen and build thickness, consider our Lush Mascara which quickly dramatizes and defines lashes without clumping. Both mascaras last all day without smearing or flaking, are safe for contact lens wearers, and are easily removed with a water-soluble cleanser.
