What makes this product unique?
Soft Cream Concealer is a creamy concealer that doesn't crease into lines around the eye, does not cake or look dry, and comes in true neutral colors that camouflage dark circles while still looking natural. Soft Cream Concealer also covers redness, and minor imperfections with its smooth, moisturizing formula that blends easily over the skin. The lightweight cream finish provides medium to full coverage and leaves skin looking perfected.
This product is 100% fragrance-free.
Who is this product for?
Soft Cream Concealer is recommended for all skin types to cover dark circles, redness, or other minor imperfections.
How should this product be used?
Apply using your finger or Paula's Choice Concealer Brush. Transfer the concealer in small dots or a light coat of color under the eye area. Depending on the technique you prefer, you can apply foundation first, then concealer or vice-versa. Many women notice that they end up using less concealer if they apply their foundation first.
Blend gently along the undereye area using either your finger, a sponge (the sponge can be dry or slightly damp, depending on your blending preference), or a concealer brush. Concentrate the greatest amount of concealer over the darkest areas, and "feather" the edges so the concealer imperceptibly fades into the surrounding (non-dark) skin.
If the skin under the eyes is dry and/or wrinkled, it does help to apply a lightweight moisturizer prior to concealer. Be aware that if the moisturizer is too greasy or applied too heavily, it will cause slippage of the concealer into facial lines.
Soft Cream Concealer can be applied to the eyelids to even out discolorations and provide a base for powder eyeshadows.
Directions: Apply using your finger or a concealer
brush (Paula's Choice has an excellent
Concealer Brush) to transfer the concealer in small dots or a light coat of color under the eye area. Depending on the technique you prefer, you can apply
foundation first, then concealer or vice versa. Many women notice that they end up using less concealer if they apply their
foundation first.
Blend gently along the undereye area using either your finger, a sponge (the sponge can be dry or slightly damp, depending on your blending preference), or a
concealer brush. Concentrate the greatest amount of concealer over the darkest areas, and "feather" the edges so the concealer imperceptibly fades into the surrounding (non-dark) skin.
If you use a
brush to apply concealer, it helps to use one that is synthetic (natural hairs will absorb the moisture from the concealer and can apply it unevenly) and has a tapered end. It should be firm but not scratchy. Place a dab of concealer on the
brush and dab it on the darkest areas first. Use light pressure and keep your
brush strokes small and controlled, almost as if you were "pressing" the concealer onto the skin. Once the product is on the skin, flip the
brush over to the "clean" side and use this to lightly blend the concealer. Then, if you need a bit more, flip the
brush again and use what is left from your initial application.
If the skin under the eyes is dry and/or wrinkled, it does help to apply a lightweight moisturizer prior to concealer. Be aware that if the moisturizer is too greasy or applied too heavily, it will cause slippage of the concealer into facial lines.
Soft Cream Concealer can be used to cover blemishes; however, the emollients and waxes in the formula are not the best ingredients to use on blemished areas. Paula's Choice
No Slip Concealer (or another good matte finish concealer) is recommended for hiding blemishes. If the blemish has developed a scab or crust,
do not apply any concealer as this will assuredly make it look worse.
Generally, if you wear a
foundation, the concealer color should be one to two shades lighter than your
foundation shade. Used alone, the concealer should match your skin color as closely as possible.
Concealer is also known as "highlighter" and can be used to do just that on the brow bone, the center of the chin, or in the creases that form from the sides of the nose to the mouth. Remember that light colors bring forward, darks recede!
Soft Cream Concealer can be applied to the eyelids to even out discolorations and provide a base for powder eyeshadows. If your eyelids tend to be oily, we recommend using a matte finish concealer or
foundation instead.
