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Gentle Touch Makeup Remover

Give old makeup the rub, without the scrub. This dual-phase solution takes off even waterproof mascara quickly and gently. Reduces puffiness, too.
Item #: 310
  • Won’t irritate eyes
  • Especially formulated for delicate eyelashes and skin around the eyes

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Gentle Touch Makeup Remover

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Customer Ratings:

86 out of 100
(Based on 129 Reviews)
Page of 6 Next »
  1. Betsy N.
    Reviewed on Sunday, October 12, 2014
    100 out of 100
    • Rating
      Best / 4
    The best I've ever used!
    • This is the best eye makeup remover I've ever used! I'm in my early thirties, with oily skin, and I wear eye makeup almost every day. This remover takes off my eye makeup almost effortlessly (I apply it to a cotton pad). I barely need to use any effort. Love this!

  2. Christine N.
    Reviewed on Thursday, October 09, 2014
    100 out of 100
    • Rating
      Best / 4
    The only makeup remover that doesn't make my eyes RED
    • This eye makeup remover is the best I have ever used; it's not super oily like most makeup removers (Almay pads, Lancome), it works without having to rub hard, and it's the ONLY one that doesn't irritate my eyes. When I use other makeup removers, my eyes are bloodshot the next morning no matter how careful I am. I'm also a contact wearer and I did have to remove my eyeliner recently because I messed up and it didn't cause any problems. My only wish is that it came in a 3oz bottle for travel!

  3. Stephanie H.
    Reviewed on Tuesday, September 30, 2014
    100 out of 100
    • Rating
      Best / 4
    the Absolute Best eye makeup remover you can buy!
    • I don't wear makeup that often, but when I do I like to use a makeup remover or towelette before cleansing. The towelettes I had been using were very drying, especially around the eye area. So I was in the market for a makeup remover. I found Paula's Choice & picked out a skin care line, then came back later & saw she had this product. So I bought it & I love it! It is so gentle; no need to rub! Very moisturizing also! Don't forget to shake well before use!

  4. Lyn
    Reviewed on Saturday, August 30, 2014
    100 out of 100
    • Rating
      Best / 4
    Gentle
    • Very gentle to eyes & skin, and no greasy feel. Not tested on animals is good!

  5. SARA C.
    Reviewed on Wednesday, August 27, 2014
    100 out of 100
    • Rating
      Best / 4
    Love!
    • This is my favourite MU remover. It doesn't sting and doesn't leave a greasy residue. It also is pretty thorough at removing my eye MU, but sometimes I have to use a tiny bit in the morning to get the last traces. LOVE.

  6. ANDREA H.
    Reviewed on Monday, June 16, 2014
    100 out of 100
    • Rating
      Best / 4
    All I need
    • Love this stuff, sometimes it's all I use to fully remove makeup because I can't let fresh lash extensions get wet. I just wipe till the cotton pad stays clean.

  7. JENNIFER S.
    Reviewed on Tuesday, June 10, 2014
    100 out of 100
    • Rating
      Best / 4
    Sampled
    • Typically I wash my face twice to remove makeup. I used my sample of PC makeup remover with a cotton ball and cu-tip. I was impressed with how well it removed my makeup and left no greasy or dry feeling. Washed my face as usually, but just once. Applied my PC PM products and notice that my skin feels even smoother. Which is surprising considering PC products already do a great job. I am truly impressed.

  8. Ellen
    Reviewed on Friday, May 23, 2014
    40 out of 100
    • Rating
      Poor / 4
    Disappointed
    • I use and love PCs skin care products so thought I would try this makeup remover. I didn't like the consistency as it was very runny. I would definitely prefer more of a gel. I just wasn't happy with the way it felt on my skin especially around my eyes when removing shadow and mascara (I use PC mascara) and after. I really wanted to love this...but don't.

    Customer Service Response
    Replied on: Thursday, May 29, 2014

    Hi there! We're sorry the Gentle Touch Makeup Remover didn't workout for you! Please contact our Customer Care Team for assistance with a refund or exchange.

    —Admin
  9. Janice
    Reviewed on Wednesday, April 30, 2014
    100 out of 100
    • Rating
      Best / 4
    Gentle Touch Makeup Remover
    • I really like this makeup remover. It removes all eye makeup & long wearing lipsticks too. I use a damp cotton ball with a little water, & works just fine for me.

  10. Deanna
    Reviewed on Wednesday, April 16, 2014
    100 out of 100
    • Rating
      Best / 4
    How to use this economically
    • To use this economically, I first take off some of my eye makeup with my normal face washing process. Then, I use thin cotton pads to remove the remaining eye makeup. The thin cotton pads work much better than cotton balls because both side of the pad can be used. Cotton balls soak up and waste product. I also buy the cotton pads at the Dollar Store, where they are less than half the price at Walmart ($1 vs. ~$2).

  11. Tanya K.
    Reviewed on Tuesday, April 08, 2014
    20 out of 100
    • Rating
      Worst / 4
    Disapointing
    • Based on the reviews thought it was worth trying this remover as I dont wear much eyemakeup and never wear mascara or foundation. I have sensitive skin and eyes and wanted something easy and gentle. Very disappointed to find that not only did it take 3-5 applications (I left it to sit for a bit before wiping off as instructions say), but it left a 'slick' film on my skin and around my eyes that required another cleanser to remove! Like Anne, its too much work and hate how it left my eyes fuzzy

  12. KATIE B.
    Reviewed on Monday, March 10, 2014
    100 out of 100
    • Rating
      Best / 4
    Beyond Great!!!
    • After using PC's remover, I knew it was good. A recent out of stock situation forced to find an alternative. I went to Beautypedia for an alternative I picked the one that was ranked as a 'best'. Well, it wasn't a 'best' for me. It felt oily, and didn't removed all my mascara, and that's regular NOT waterproof mascara. Thank god PC's is back in inventory, I ordered 3, will re-order after I open the 2nd one, will not be without again. Now I know it's not good it's great!!!!

  13. Sharon E
    Reviewed on Wednesday, March 05, 2014
    60 out of 100
    • Rating
      Neutral / 4
    Good but not perfect
    • I use many of Paula's Choice (PC) face & body treatments as well as cleansers & toners 1-2 times/day. I also use PC's Super-Light Wrinkle Defense & Best Face Forward Foundation. Before cleansing and toning, I have to use copious amounts of Gentle Touch Makeup Remover on 4-6 cotton balls to remove all moisturizer & foundation. As I am on a tight budget, this would render a competitively-priced makeup remover pricey per oz used more than 1-2/week added to the cost of my other PC products.

  14. ELIZABETH J.
    Reviewed on Tuesday, February 18, 2014
    100 out of 100
    • Rating
      Best / 4
    Removes mascara residue after normal cleansing
    • Do yourself a favor and at least try the sample size. I did and I will never be without this product as long as Paula makes it! It's That different. No creepy filmy residue that reddens your eyes and make you feel partially blinded. After decades of trying, I found a makeup remover I can love!

  15. erika m.
    Reviewed on Tuesday, February 18, 2014
    40 out of 100
    • Rating
      Poor / 4
    I use drugstore waterproof mascara
    • i was hoping this was going to be a good remover for long-wearing mascara but sadly, it isn't. It takes about 3 saturated jumbo cotton balls of this formula to fully remove my drugstore mascara. I quickly used up the whole bottle but won't repurchase because the amount of product I have to use to actually remove the makeup is cost-prohibitive. I'm sure this is a fantastic face and eye makeup remover but not for the shellac-type mascara they're putting out now.

  16. Anne H.
    Reviewed on Sunday, February 16, 2014
    20 out of 100
    • Rating
      Worst / 4
    Too much work
    • I'm a regular user of PC products , and wanted to make a switch from my expensive 'sensitive eye' makeup remover. I don't wear much makeup, and none of it is waterproof, so I was surprised at how much effort it took to remove with this product. I even started saturating a pad and holding it to my eye for 30 seconds, but I still needed to go back at it a second or third time. And - every morning - there would be traces of eye makeup darkening my eyes. Disappointing. But at least it was gentle

    Customer Service Response
    Replied on: Monday, February 17, 2014

    Hi Anne! Thank you for sharing your experience, and we're sorry it didn't match that of others.  Please contact our Customer Care Team, who would be happy to help with an exchange or refund.

    —Admin
  17. JENNIFER T.
    Reviewed on Friday, February 14, 2014
    100 out of 100
    • Rating
      Best / 4
    The Best eye makeup remover ever!
    • I have been using this eye makeup remover for years and for the first time ever I forgot to repurchase before I ran out!!! So I thought I'd just run to the store and pick up another brand that has had good reviews but I was so disappointed, the brand name one from the store was not nearly as good as this one. I will be reordering this and now I will make sure never to be without it again.

  18. Kim C.
    Reviewed on Wednesday, February 12, 2014
    100 out of 100
    • Rating
      Best / 4
    Make up Remover
    • Love Paula's eye make up remover! Have used many high end brands, to name drop a few Mary Kay and Lancôme, and Paula's is just as good at a fraction of the price! Thank you Paula ;)

  19. BoYun Y.
    Reviewed on Friday, February 07, 2014
    100 out of 100
    • Rating
      Best / 4
    This is Great!
    • It is amazing to see that all my makeups are removed! It is not hurting or feeling burning when I use the product. I wish the size of this product can be bigger than the current size. :)

  20. LU G.
    Reviewed on Saturday, December 07, 2013
    100 out of 100
    • Rating
      Best / 4
    THE Best!!
    • This is THE best eye make-up remover I've ever used! Not only does it remove my eye primer/shadow/liner, but it also removes my 2 favorite mascaras (Tarte and Jordana) which can both be a little stubborn! I just hold a cotton pad with the remover on my eye for a few seconds and it wipes everything off! This remover doesn't leave any residue or irritate my somewhat sensitive skin. It's been the perfect addition to my Paula's Choice routine!

  21. L McC
    Reviewed on Saturday, November 30, 2013
    40 out of 100
    • Rating
      Poor / 4
    Not for Waterproof Mascara
    • My girlfriend LOVES this, but it doesn't do a great job removing my very waterproof mascara. I found a hypoallergenic brand at the drug store that works much better.

    Customer Service Response
    Replied on: Wednesday, December 04, 2013

    Thanks for your review! We're sorry this didn't work for you--that must've been a very stubborn mascara! Please contact us if you have questions abuot how to return this product for a refund or exchange.

    —Admin
  22. Lynne C.
    Reviewed on Wednesday, November 27, 2013
    80 out of 100
    • Rating
      Good / 4
    Great Stuff!
    • My only criticism is that I wish I did not have to shake it. I have forgotten to way too many times. That said, it's great! I'm a longtime fan of using coconut oil to remove eye makeup. It's cheap and effective. But it also films my eyes. PC Gentle Touch does not impair my vision.

  23. LIDIANA S.
    Reviewed on Sunday, November 24, 2013
    60 out of 100
    • Rating
      Neutral / 4
    Good for eyes
    • I started using it on my whole face and developed a slight rash. Its best for me to use for eyes even though my skin is dry. For the whole face the other soft cleansing crème worked better. Still I love Paulas choice products. They are the best.

  24. MCS
    Reviewed on Friday, November 22, 2013
    100 out of 100
    • Rating
      Best / 4
    Amazing Product!!
    • I have never purchased a better, more gentle makeup remover. In fact, after having applied my son's Halloween makeup, I could not remove the makeup from my brushes with my MAC brush cleanser. I put a bit of this remover in a lid, and my brushes came out cleaner than they ever have!!

  25. Carole B
    Reviewed on Saturday, November 16, 2013
    100 out of 100
    • Rating
      Best / 4
    The Best!
    • This is the only eye makeup remover that absolutely does not sting or irritate my eyes. I have tried so many. Thank you Paula.

Page of 6 Next »

What makes this product unique?
Gentle Touch Makeup Remover is a dual-phase solution that quickly removes all makeup and is particularly adept at removing waterproof mascara, stay-put foundation, or all-day lipsticks. Goes above and beyond by providing antioxidants and anti-irritants and will not leave an oily residue or sting the eyes. This mild makeup remover was carefully formulated for delicate eyelashes and the fragile skin around the eyes.

This product is 100% fragrance- and colorant-free.

Who is this product for?
Gentle Touch Makeup Remover is formulated for all skin types.

Sources to support the claims made for Gentle Touch Makeup Remover

Skin Therapy Letter, September 2008, pages 5–9; Journal of Drugs in Dermatology, July 2008, pages S7–S12; Journal of Molecular Medicine, February 2008, pages 221-231; British Journal of Dermatology, August 2007, pages 295–300; Contact Dermatitis, May 2004, page 265; Contact Dermatitis, June 1999, pages 310–315; and Microscopy Research and Technique, May 1997, pages 193-199.

Key Ingredients: licorice extract, silicone, bisabolol, green tea, Aloe barbadensis

Product Ingredients:

Water, Cyclotetrasiloxane, Cyclopentasiloxane (silicone solvents/skin-conditioning agents), Isohexadecane (mild solvent), Butylene Glycol, Glycerin (slip agents/water-binding agents), Aloe Barbadensis Leaf Juice (soothing plant extract), Bisabolol (antioxidant/soothing agent), Camellia Oleifera (Green Tea) Leaf Extract (antioxidant), Poloxamer 184 (surfactant polymer), Sodium Dehydroacetate, Benzalkonium Chloride (preservatives), Allantoin (soothing agent), Glycyrrhetinic Acid (licorice-derived anti-irritant), Sodium Chloride, Disodium EDTA (stabilizers), Methylparaben (preservative), Benzyl Alcohol (preservatives).

DIRECTIONS: Before or after using the Paula's Choice cleanser for your skin type, shake the Gentle Touch Makeup Remover well and pour a small amount onto a cotton ball or pad. Gently wipe over the eye area, lips, face, or other areas where you want to remove makeup.

Does it matter if I use Gentle Touch Makeup Remover before or after cleansing?

This really depends on personal preference. Using the remover prior to cleansing allows you to gently loosen eye makeup, mascara, and/or foundation prior to cleansing, and allows the remover to be rinsed off with the cleanser. Using the remover afterwards allows you to see where makeup may have "stuck" or where you may have missed with your cleanser. If you opt to use Gentle Touch Makeup Remover after cleansing, it is best to rinse with water to make sure all the product and makeup are gone.

585631-IIS3 v1.0.0.348 10/31/2014 3:18:06 PM
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