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Illicit Lash Maximum Impact Mascara

I’m shutting my eyes on clumpy lashes. Sweep this smudge proof mascara on with the specially designed rubber brush for long, beautifully separated lashes.
Item #: 905
  • Won't smudge, flake off or clump

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Sale: $8.80
Price: $11.00
 
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Illicit Lash Maximum Impact Mascara

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Customer Ratings:

74 out of 100
(Based on 102 Reviews)
Page of 5 Next »
  1. Meg L.
    Reviewed on Wednesday, August 06, 2014
    100 out of 100
    • Rating
      Best / 4
    Can't live without it!
    • I'm allergic to some common mascara ingredients (like Acacia Senegal Gum) and this is the ONLY one I have found that doesn't irritate the delicate skin around my eyes. I refuse to give up mascara so this is an absolute lifesaver! It also has a great applicator and gives me the natural look that I want.

  2. Sonia K.
    Reviewed on Thursday, July 31, 2014
    100 out of 100
    • Rating
      Best / 4
    GREAT FOR SENSITIVE EYES
    • I have very sensitive eyes and this mascara does not irritate them at all. I have tried many mascaras and find that my eyes end up red and swollen. I recommend highly for people with sensitivities. Also, can be built up for fuller and more dramatic lashes with multiple coats.

  3. susan r.
    Reviewed on Saturday, July 26, 2014
    100 out of 100
    • Rating
      Best / 4
    my new favorite
    • Great buildable coverage that can go from enhanced natural to dramatic. No clumps, flakes or smearing with my oily skin. The best of everything I look for in a mascara!

  4. ANGIE R.
    Reviewed on Tuesday, July 15, 2014
    40 out of 100
    • Rating
      Poor / 4
    I gave it a good chance...
    • Yech. Do not like. I used the whole tube, just to give it a chance and see if it was more about the user than the product, but nope. The mascara smudges with daily wear and I end up having to remove it from under my eyes halfway through the day, and this is only with light application on the top lashes. I don't care for the skinny brush, as the application is either too light or way too much. I miss the Maximum Lash PC used to have; that was the best ever. I won't buy this again, sadly.

  5. Anne B.
    Reviewed on Monday, July 14, 2014
    100 out of 100
    • Rating
      Best / 4
    Now My Favorite
    • I'm so glad I decided to try this mascara. It does everything you say it does. Plus it removes easily when I wash my face.

  6. Natalie
    Reviewed on Wednesday, June 18, 2014
    100 out of 100
    • Rating
      Best / 4
    My favorite mascara to date
    • Great mascara, I will definitely be recommending it to my friends. The brush is the right length and thickness for my lashes and the product has a good consistency and is not clumpy. Thank you PC.

  7. AnnaMari K.
    Reviewed on Tuesday, March 18, 2014
    100 out of 100
    • Rating
      Best / 4
    Love it!
    • This mascara is perfect! It is the only mascara that does not leave trace under my eyes throughout the day. I can now put mascara on my low lashes without hesitating....My search is over! It makes my lashes soft and defined. It lasts all day! Oh....I forgot to mention this is my first review ever...I think that says it all. Thank you, Paula. I am new to your products but so happy I found you!

  8. Nicole S.
    Reviewed on Tuesday, March 04, 2014
    100 out of 100
    • Rating
      Best / 4
    Jackpot!!!
    • I'm a mascara freak and I've tried them all. Well, my search is over. Paula's mascara has entered my life never to leave again as this is the best mascara I've ever worn. No clumps, no flakes,,,,just impossibly long, silky eyelashes. It's a beautiful product. Thanks Paula.

  9. JE
    Reviewed on Sunday, January 19, 2014
    80 out of 100
    • Rating
      Good / 4
    Where's the love?
    • This is a perfect daily go-to mascara for me. I do not find the formula wet or clumpy at all--technique?. It's the perfect consistency: has some hold w/o feeling crunchy later. The rubber brush gives great separation, lift, and some length. Not a dramatic mascara, but w/ 2 coats I can get a "going out" look. No spider lashes. No itchy, flaking, red eyes. Love Paula's makeup and not sure why it doesn't get the same love as her skincare products do. Almost everything I put on my face is PC.

  10. Michele S
    Reviewed on Sunday, December 29, 2013
    40 out of 100
    • Rating
      Poor / 4
    Clumpy or wet
    • Terrible it was somewhat dry to begin with and clumped pretty quickly. I have to use a comb to clean it up every time. Prior to this when I ordered it was very wet. So it was messy, but soon became drier, thus doable. I should not have ordered it a second time. I don't know why I bother with PC makeup it is not of the same quality as the skin care line.

  11. MARIA F.
    Reviewed on Tuesday, December 10, 2013
    100 out of 100
    • Rating
      Best / 4
    Love This Mascara!
    • This mascara does everything it says. It is the only mascara that doesn't irritate my eyes. Some reviews have not been favorable because they say is doesn't thicken lashes like it says it does, but it never says it thickens the lashes. It says it creates long separated lashes, and that it does beautifully. I love that my lashes are soft and conditioned, never brittle or dry like they are with other mascaras. This is by far the best mascara. Thank you Paula!

  12. Sheila M.
    Reviewed on Thursday, December 05, 2013
    20 out of 100
    • Rating
      Worst / 4
    Poor Results
    • I don't see how anyone can give this product a good review. I read all the comments before I purchased the mascara and saw several negative reports. However, there were also many good reviews, so I decided to give it a try. This mascara did not perform well for me. I don't like the way it globs my lashes together, and by the end of the day I had mascara flakes all around my eyes.

    Customer Service Response
    Replied on: Thursday, December 05, 2013

    We're sorry this mascara didn't meet your expectations; Please contact us to discuss a return or exchange.

    —Admin
  13. Theresa M.
    Reviewed on Sunday, November 24, 2013
    100 out of 100
    • Rating
      Best / 4
    Best Mascara Ever
    • I love this mascara! I have tried so many brands and this mascara has everything. It makes your lashes long without clumping, doesn't come off during the day like some non-waterproof mascaras, and separates every lash, even the little ones. Also, the brush doesn't get clumpy and the formula feels smooth and not drying like some. This mascara also comes off easily with eye makeup remover. Finally, my search is over.

  14. PAT P.
    Reviewed on Wednesday, October 23, 2013
    80 out of 100
    • Rating
      Good / 4
    A waterproof version, please
    • This mascara does not clump, coats every lash and does make even short lashes look long and lush. I would love to see a waterproof version of this mascara because my eyes water easily which can make this mascara formula travel some. Please make a version for those of us who have tearing concerns. Thanks.

  15. DANIELLE R.
    Reviewed on Wednesday, October 09, 2013
    100 out of 100
    • Rating
      Best / 4
    PLEASE COME BACK Illicit Mascara
    • Please stock back up Paula's shelves asap. You are GREATLY missed Illicit. My eyes haven't been the same.

  16. Patti M.
    Reviewed on Monday, August 26, 2013
    100 out of 100
    • Rating
      Best / 4
    the best
    • This is the best mascara ever invented. Please stock it again, soon!!! The application takes a little practice, but it lengthens and darkens and lasts like no other.

  17. mary s.
    Reviewed on Thursday, May 23, 2013
    100 out of 100
    • Rating
      Best / 4
    takes some practice, but WOW
    • This mascara is different from any other I've tried. It goes on like paint and takes awhile to dry. Like the other reviewers state, there is a big blob of product on the base of the brush, and I usually have to clean up a spot or two with a Q-tip b/c it takes awhile to dry. It just takes a little practice getting used to the brush. The results are remarkable, though! Looks gorgeous, stays on all day and night, does not straighten my curled eyelashes. My only request is a brown shade, please.

  18. Susan J.
    Reviewed on Saturday, April 27, 2013
    40 out of 100
    • Rating
      Poor / 4
    Disappointed
    • This mascara was a pretty big disappointment. It took forever to dry, and the way it applied was just awful. Due to the brush design having absolutely no volumizing or separation qualities (the lengthening was pretty good) all it did was clump my lashes together and made them look sparse and remarkably spider like.

    Customer Service Response
    Replied on: Tuesday, May 07, 2013
    Thank you for your review, and we're sorry this wasn't a fit for you! Be sure to contact our Customer Care Department via phone or email. They would be happy to assist with a credit or exchange.
    —Admin
  19. marlene h.
    Reviewed on Thursday, April 04, 2013
    20 out of 100
    • Rating
      Worst / 4
    Like the brush
    • The only thing I like about this mascara is the brush. It doesnt apply globs of mascara onto your lashes like other mascara brushes. But I hate this product! It flakes off easily and is a pain in the butt for a contact wearer like me. I constantly have to remove my contacts and wash out the mascara particles that's been bugging my eyes. Not only does it flake, but it also smears easily. NOT a good product for contact wearers at all! Customer Care Response: We're sorry this mascara didn't work well for you. Please contact us so that we may offer a refund and/or replacement product.

  20. Nico H.
    Reviewed on Wednesday, April 03, 2013
    80 out of 100
    • Rating
      Good / 4
    Best Formula Out There
    • Great formula that doesn't smudge or flake and is easy to come off. It's the best I've found. However, the brush is probably one of the worst. I have taken to inserting my favorite brushes from other brands to create the perfect mascara. Unfortunately, this means I have to buy other mascaras once in a while.

  21. Eve W.
    Reviewed on Wednesday, March 27, 2013
    40 out of 100
    • Rating
      Poor / 4
    Gave it a go...
    • Tried to like this, but to no avail. The biggest issue is that it clumps--it doesn't leave globs, but clumps 2 to 4 lashes together at a time, resulting in oddly thickened but very sparse-looking lashes. It was too much work to try to separate them out with a lash comb, not when there are so many other great mascaras out there, including many that Paula so generously gave great reviews. Paula's old mascara (discontinued of course) seemed to have a better formula & wand.

  22. LINDA S.
    Reviewed on Tuesday, March 26, 2013
    80 out of 100
    • Rating
      Good / 4
    Like this!
    • I first tried Paula's Great Big Lashes Mascara and thought it was alright, I got good color. But it was a little clumpy and the tube dried out sooner than i thought. I tried this mascara even though some reviewers did not like the wand type. But I actually really do like it! For daytime I get a clean, smooth application. I wait a moment and it dries quickly. It doesn't separate every single lash, but I like the look. If you are looking for dramatic eyes, then I suggest the other.

  23. Laura
    Reviewed on Sunday, March 24, 2013
    100 out of 100
    • Rating
      Best / 4
    Illicit--Best. Mascara. Ever.
    • Goes on easy--takes a little time to dry so just blink carefully until set--but it lasts ALL day, does not give me raccoon eyes and does not flake, clump, or ball on the ends of my lashes. I get great coverage with that cool brush from root to tip with a bit of curvy-curl. I'm one of those girls who buys mascaras to try--and is always disappointed. They never do what they say--Until this one! I simply love it. Thank YOU Paula's Choice!! 5 gold stars for you!

  24. Tegan M.
    Reviewed on Monday, March 04, 2013
    20 out of 100
    • Rating
      Worst / 4
    Something is wrong with the packaging
    • I am not a fan of this mascara. Yes it does leave lashes soft, however it clumps them together and takes forever to dry. I may be biased because the packaging seems very off on my tube. Instead of an even coating on the brush, my tube deposits a huge glob on one end and an appropriate amount on the other. I've tried running the brush through a paper towel and reinserting it into the mascara. It still comes out the same every time and seems like a big waste of product and money. Bummer!

  25. Jennifer B.
    Reviewed on Tuesday, February 19, 2013
    80 out of 100
    • Rating
      Good / 4
    Great waterproof mascra.
    • This really is waterproof. It stays on even with my oliy skin and tears. However the brush is over full of mascra. To much comes out and is globbed on the back of the brush and on the wand. Maybe my tube is defective there is nothing to pull the excess mascra off the brush/wand.

Page of 5 Next »

What makes this product unique?
Get ready for sexy, flutter-worthy lashes! Illicit Lash Maximum Impact Mascara instantly defines, separates, and lengthens your lashes. Its specially designed rubber brush easily reaches every lash for perfect coverage, while dramatically emphasizing the base of your lashes. The lightweight formula contains plant-based conditioning agents that keep lashes soft with a subtle, fringed curl.

This mascara is 100% fragrance-free, and won't smudge, flake, or clump.

Who is this product for?
Illicit Lash Maximum Impact Mascara is for anyone looking for long-wearing mascara that beautifully defines and dramatically lengthens lashes to create a natural, soft curl.

Product Ingredients:

Water, Acrylates Copolymer (film-forming agent), Stearic Acid (thickening agent), Talc (bulking agent), Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax (thickeners), Hydrogenated Olive Oil (non-fragrant conditioning plant oil), Glycerin (slip agent), PVP (film-forming agent), Triethanolamine (emulsifier), Beeswax (natural wax thickener) Mineral Oil (conditioning agent), Olea Europaea (Olive) Fruit Oil (non-fragrant conditioning plant oil), Glyceryl Dibehenate (emollient), Synthetic Beeswax, Cetearyl Octanoate (thickeners), Propylene Glycol (wetting agent), Panthenol (conditioning agent), PEG-100 Stearate (thickener), Cyclopentasiloxane, Cyclohexasiloxane (silicone conditioning agents), Tribehenin (conditioning agent), Olea Europaea (Olive) Fruit Unsaponifiables (plant-based conditioning agent), Glyceryl Behenate (emollient), Synthetic Wax, Paraffin (wax-based thickeners), Polyquaternium-10 (film-forming agent), DMDM Hydantoin, Methylparaben, Propylparaben, Phenoxyethanol (preservatives), Hydroxyethylcellulose (plant-based thickener), PEG-8 (thickener), Tocopherol (vitamin E/antioxidant), Ascorbyl Palmitate, Ascorbic Acid (vitamin C/antioxidants), Citric Acid (pH adjuster), Dimethicone (silicone conditioning agent). May Contain: Iron Oxides (natural coloring agent).

DIRECTIONS: Stroke successive coats of mascara on the upper and lower lashes.

For the most dramatic lash look, make sure you place the wand as close to the base (roots) of the upper lashes as possible. Hold the wand there, and carefully wiggle it back and forth to deposit extra mascara at the base prior to brushing the wand through the lashes. Proceed with at least 3 full coats for maximum results. Don't let the mascara dry between coats.

Mascara is typically the last step in makeup application because you do not want any of your powder-based products to cling to wet lashes.

If you opt to use an eyelash curler, use it BEFORE applying mascara. Squeeze gently with even pressure, hold for a few seconds and release slowly as you move from the base of the lashes to the tip.

How is Illicit Lash Maximum Impact Mascara different from Great Big Lashes Mascara?

Illicit Lash Maximum Impact Mascara is designed to lengthen lashes while adding dramatic color, an uplifted curl, and fine separation. It goes on a bit wetter and does not supply as much thickness as Great Big Lashes. Illicit Lash Maximum Impact Mascara is best for those who want a lengthening mascara that perfectly defines every last lash.

Is Illicit Lash Maximum Impact Mascara waterproof?

No; however, like most regular mascaras, Illicit Lash Maximum Impact Mascara is water-resistant. That means a minor splash or getting caught in a light rain won't cause the mascara to break down. Getting drenched or going swimming will have that effect, so for those occasions, waterproof mascara is preferred. Paula recommends several waterproof mascaras in her books and on Beautypedia.

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