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Best Face Forward Foundation SPF 25

My new BFF, forever. This foundation enhances skin tone, doesn’t paint right over it. Lightweight, oil-taming. Ever-reliable.
Item #: 911
  • Combination, Oily Skin
  • Light buildable coverage
  • Protects skin with an in-part titanium dioxide sunscreen

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Best Face Forward Foundation SPF 25

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Customer Ratings:

80 out of 100
(Based on 215 Reviews)
Page of 9 Next »
  1. Anonymous
    Reviewed on Thursday, May 21, 2015
    100 out of 100
    • Rating
      Best / 4
    Near perfect
    • I'll still give this five stars because it has such a nice texture it deserves it! It could be a little bit less yellow but this is a minor flaw in an otherwise beautiful product. I have dry skin and this product glides on easily even without a moisturizer underneath. It is sheer but still has a nice coverage that evens out skin tone. Great product!

  2. Daniel D.
    Reviewed on Thursday, May 14, 2015
    100 out of 100
    • Rating
      Best / 4
    Should be marketed towards men
    • This foundation is incredible. Super easy to apply and blend, looks barely there - in a good way. Absolutely covers minor imperfections but looks completely natural, perfect for men looking to enhance their look. I've had tons of compliments from strangers and coworkers since I started using this makeup and best of all, they don't even realize I'm using makeup! I ordered best linen on a whim and found it perfectly matched my fair skin tone. Stays matte on my very oily skin for about 4 hours.

  3. Jill B.
    Reviewed on Tuesday, May 12, 2015
    100 out of 100
    • Rating
      Best / 4
    Finally!
    • I am 45 years old and have never found a sunscreen or foundation that does not give me acne until now. I was going to reorder the Barely There Sheer Matte Tint, but if I leave it on my face I will have 3 or more pimples by the end of the day. With Best Face Forward this does not happen. I even slept with it on one night and no acne in the morning! It is a little chalky but the coverage is better than Barely There and it layers better. The color Best Linen is a touch lighter than Level 2.

  4. HEATHER G.
    Reviewed on Wednesday, May 06, 2015
    80 out of 100
    • Rating
      Good / 4
    Nice light coverage
    • I ordered both this and a sample pack of All Bases Covered, and I didn't find much difference between the two products in terms of coverage - both are quite light. In terms of feel, I liked this one better on my face - it blended smoother and didn't feel as sticky. It's true that all the shades are light. I'm fair-to-medium-skinned, and the darkest shade was the best match for me. The shades are listed in the wrong order above - Best Bisque is the lightest, then Linen, Champagne, Natural.

  5. erika
    Reviewed on Wednesday, May 06, 2015
    80 out of 100
    • Rating
      Good / 4
    name is misealding but great overall
    • A lightweight light to medium coverage, this belongs more in the tinted moisturizer category. I love the coverage that it gives; it covers redness and evens out the skin tone. I use this all year round - harshest winter climate to hot summer days and this product looks great on the skin. I do have to set this with some powder and the Shine Stopper as I do have combo/oily skin. My shade is Champagne Beige as I am MAC NC20-25. It definitely oxidizes on my skin and it looks great as the day goes on

  6. Megan
    Reviewed on Monday, April 27, 2015
    100 out of 100
    • Rating
      Best / 4
    Very Nice
    • This makeup pretty sheer- it's basically a you-but-better look that beautifully evens out skin tone while giving skin a healthy, natural look. This is great for me because Paula's Choice products have drastically improved my skin so I don't need major coverage. It is non-irritating (my skin is acne-prone, combination, and fairly sensitive), makes me look smooth and even, wears throughout the day, and offers SPF 25 which is awesome. Overall a great buy!

  7. Anonymous
    Reviewed on Monday, April 13, 2015
    40 out of 100
    • Rating
      Poor / 4
    Sun protection without an expiry date?
    • Please list the expiry date for this product on the product page (as well as on the product!), as you do for the regular sunscreens. You advertise this as having an SPF of 25, so many people will want to use it as a sunscreen and need to know the time period within which that protection will be afforded. (The star rating was mandatory to post the comment, but I have not used the product; the low rating reflects the unreliability of this product as a sunscreen due to the lack of expiry date.)

    Customer Service Response
    Replied on: Tuesday, April 14, 2015

    Hello, and thanks for the question! We do have the expiration date listed under "product details" - you can find all the information there!

    —Paula's Choice Research Team
  8. JESS V
    Reviewed on Saturday, April 04, 2015
    100 out of 100
    • Rating
      Best / 4
    MY SEARCH IS OVER!!!!
    • IM SO EXITED ABOUT THIS FOUNDATION. THAT I WILL NEVER TRY ANOTHER. #1 THE COLOR BEST BISQUE IS MY EXACY MATCH. THIS IS THIS IS THE FIRST FOUNDATION TO EVER FIND TO BE MY EXACT MATCH (YAY). I ALSO LOVE THAT THIS IS SHEER BUT COVERS AND LOOKS SO NATURAL JUST LIKE SKIN BUT BETTER. I CANT LEAVE OUT THE FACT THERE IS AN AMAZING AMOUNT OF SPF 25 IN THIS FOUNDATION. I HAVE DRY SKIN I JUST USE A GOOD BHA AND MOISTURIZER AND ITS ALL GOOD. IT LEAVES A SATIN MATTE FINISH. BEAUTIFULLY DONE PAULA!!!!!!

  9. Wanda T
    Reviewed on Monday, March 23, 2015
    40 out of 100
    • Rating
      Poor / 4
    Didn't control oil, very sheer formula
    • I love many of Paula's skin care products, but this foundation did not work with my combination/oily skin type. Although it started off with a soft, matte finish, my skin got oily quicker than when I use my other oil-control foundations. (For example, comparing it to Garnier's BB cream for combo to oily skin). Additionally, the coverage is very sheer, more like a tinted moisturizer and not buildable at all. I tried fingers, sponges and brushes but could not get the coverage I wanted.

    Customer Service Response
    Replied on: Tuesday, March 24, 2015

    Hello, and thank you for sharing your experience with us - we're sorry to hear this didn't work as expected for you! Please contact a member of our Customer Care team for information on a possible exchange or refund.

    —Paula's Choice Research Team
  10. J.Z.
    Reviewed on Saturday, March 14, 2015
    100 out of 100
    • Rating
      Best / 4
    The Best Tinted Moisturizer/Sheer Foundation
    • I have combination-oily, sensitive, acne-prone skin and I'm starting to see fine lines and large pores as I get further into my 30's. This is weightless, looks very natural, makes pores less visible, doesn't exacerbate acne, and contains SPF to save me a step in the morning. Unlike most chemical sunscreens I've tried, this one does not sting around my eyes. I do need to use oil blotting sheets halfway through the day b/c of my oily T-zone, but regardless I love this product and highly recommend.

  11. emily, h
    Reviewed on Monday, March 09, 2015
    100 out of 100
    • Rating
      Best / 4
    monty python was searching for this
    • I have tried every foundation... like EVERY foundation. This is my all time very uber favorite. No clogged pores. Lasts ALL day (I swear it looks even better as the day goes on). Shades are lovely. No oxidation of color. Sets without needing powder. Great in every season. Love this stuff!

  12. CAT M.
    Reviewed on Monday, March 02, 2015
    100 out of 100
    • Rating
      Best / 4
    PERFECT!!
    • I have been a MAC foundation girl my entire life. But as my skin has become next to perfect thanks to Paula's Choice, I wanted a sheerer, lighter feeling foundation. This foundation is absolute perfection on my combination skin, especially paired with the Resist Instant Satin Finish Powder. The look is light and sheer and my face feels bare even though it is not! I use Best Bisque in the winter month, and Best Linen in the summer months - and blend the two together in between. Bravo Paula!

  13. JOYCE N.
    Reviewed on Saturday, February 07, 2015
    100 out of 100
    • Rating
      Best / 4
    Surprisingly good for my dry skin
    • I never tried BFF because it's described as being for oily skin and mine is dry. Since my usual favorite, All Bases Covered, has been out of stock for months & I couldn't find a replacement I liked, I ordered the sample pack and was very pleasantly surprised & now I'm not even sure I will go back to ABC when its in stock. I put more moisturizer under it and it doesn't dry my skin or get flaky. It's lighter coverage which I find I actually prefer because it doesn't get into my fine lines.

  14. JoAnn D.
    Reviewed on Friday, January 30, 2015
    100 out of 100
    • Rating
      Best / 4
    Best Foundation
    • This foundation is the best for me. .Love the way it looks on my skin. .I have oily skin and this works the best for me..It is not heavy or greasy...It blends beautifully and does not lay in any lines on my skin...Love the way my skin looks after applying...really makes make skin look so smooth and without any heaviness..I finish with a loose powder to set the foundation...Looks gorgeous on my skin.. Glad there is a SPF 25.. Looks so natural Just wish they made a larger size for this foundation

  15. A. Chen
    Reviewed on Friday, January 30, 2015
    20 out of 100
    • Rating
      Worst / 4
    Very cakey
    • I didn't like this product at all. It made my normally oily skin super flaky. It was difficult to apply because it always looked extremely caked-on. I used it for about a week, and when I stopped using it, the dryness disappeared.

    Customer Service Response
    Replied on: Friday, January 30, 2015

    Hello, and thanks for sharing your experience with us - we're sorry to hear this didn't work as expected for you! Please contact a member of our Customer Care team, who can assist you with a possible exchange or refund.

    —Paula's Choice Research Team
  16. Michelle H.
    Reviewed on Wednesday, January 28, 2015
    80 out of 100
    • Rating
      Good / 4
    More like a BB cream
    • I tried this product because I read the reviews and was looking for a foundation that had a very nice skin-like texture with medium to full coverage. I have red marks from acne especially on my chin and dark under eye circles. I would not classify it as a foundation as it did nothing to cover or mask imperfections. It should be classified as a BB cream. I had to use a lot of concealer and powder to get the coverage I like.

  17. Emma S.
    Reviewed on Wednesday, December 24, 2014
    40 out of 100
    • Rating
      Poor / 4
    Very small tube/contents
    • For $19, I was expecting a bigger tube…but I guess I should have looked carefully and realized that this tube is only 1 oz. Still very expensive for such a small amount. I'm not sure if it will last me a week!

    Customer Service Response
    Replied on: Monday, December 29, 2014

    Thanks for your review! The size of this foundation is typical for this type of makeup, and a bottle should last at least three months with daily use, which is also typical for this type of facial makeup product.

    —Admin
  18. Calla T.
    Reviewed on Thursday, September 25, 2014
    100 out of 100
    • Rating
      Best / 4
    Perfect!
    • This stuff is perfect! It doesn't make my face an oil slick by 3PM, gives enough coverage without feeling heavy and can be applied quickly with clean fingers instead of always needing a brush/sponge. It doesn't cover too much and gives a very natural yet clean/pulled together look. I'm sure you could layer it if you wanted more coverage. Only suggestion is to change the name; I don't think this is a foundation. It's more like a BB cream (which I love) so that may help other buyers in the future.

  19. D.
    Reviewed on Thursday, September 11, 2014
    100 out of 100
    • Rating
      Best / 4
    Fantastic
    • I purchased this to mix with mineral sunscreen to offset white cast. I just wanted a hint of flesh-toned color. This stuff far exceeded my expectations, as it not only provided realistic color that matches my skin perfectly; but the texture and finish are phenomenal. I do not understand why Paula's Choice cosmetic products are not more popular. Most of them are exceptional, and truly enhance features rather than masking them. Most foundations look like paint. This one looks like beautiful skin.

  20. Krista R.
    Reviewed on Tuesday, August 19, 2014
    100 out of 100
    • Rating
      Best / 4
    Fantastic!
    • I purchased a couple of samples of this foundation as I am OVER the top picky about foundations - so I wanted to try it first...I must say -I'm shocked and amazed with the foundation. It does not set into creases, it stays looking fresh, I have rosacea -and all of her products work great for me, I think the coverage is great and looks like a second skin vs foundation. I will be purchasing this product in full size!

  21. DEBI S.
    Reviewed on Tuesday, July 29, 2014
    100 out of 100
    • Rating
      Best / 4
    Best Foundation!
    • I have used this foundation for years but I was trying to save money and tried something off of Paula's BEST list. It was ok but not great,I still had some of this foundation left and I put it on yesterday, OMG I had forgotten just how superior this foundations is! It basically melts into my skin and makes it flawless! I don't feel it, I don't see it, I just see beautiful luminous skin! My skin has scarring, mild acne, broken capillaries, redness you name it and this covers it all!

  22. SOPHIE M.
    Reviewed on Friday, July 25, 2014
    100 out of 100
    • Rating
      Best / 4
    A great BB for Summer!
    • I recently tried Best Face Forward Foundation SPF 25, and discovered my new BFF for my face during the summer! During the winter, I like Paula's Choice Age Resisting Foundation, as it has a little more moisturizing effect and covers/equals out any blemishes, but during the sweltering hot and muggy summer, I found Best Face Forward Foundation, with a loose face powder meets my needs better. The light, non-greasy texture goes on smoothly and doesn't leave my face feeling oily through the T-zone

  23. Lana
    Reviewed on Tuesday, July 22, 2014
    100 out of 100
    • Rating
      Best / 4
    Perfection
    • Perfect-matte finish that looks like my skin, only better. High quality foundation at an extremely reasonable price.

  24. Anna Mary W.
    Reviewed on Sunday, July 20, 2014
    40 out of 100
    • Rating
      Poor / 4
    Coverage was too light for me
    • I rarely leave the house without two forms of SPF on my face. I thought this would be a great option as a one and go product because I don't wear a lot of makeup either. However, it didn't give me the coverage I was looking for--too light so it looked like I had nothing on. Some people may like this, but it wasn't for me. Thanks to Paula's reviews I was able to find a medium coverage SPF foundation from a grocery store brand :)

  25. Kim
    Reviewed on Thursday, July 17, 2014
    100 out of 100
    • Rating
      Best / 4
    Still in love!
    • Purchased this a few months ago, & didn't really think I'd like it as I prefer powder foundations. Light, beautiful, buildable coverage. Zero breakouts or irritation. Great product!

Page of 9 Next »

What makes this product unique?
This weightless, liquid foundation with sunscreen is superb for oily skin. It offers a long-wearing matte-finish that blends impeccably. The result? Skin's appearance is significantly improved. This foundation provides light to medium coverage and reduces shine while protecting your skin with broad-spectrum SPF 25. Oily skin will remain matte for hours while this foundation's special texture works to minimize the appearance of large pores.

This product is 100% fragrance-free.

Who is this product for?
Best Face Forward Foundation SPF 25 is recommended for normal to very oily/combination skin.

Expiration Date 2/2017

Sources to support the claims made for Best Face Forward Foundation SPF 25

The Encyclopedia of Ultraviolet Filters, Shaath, Nadim A., Allured Publishing, 2007, pages 124–125; The Lancet, August 2007, pages 528–537; Skin Pharmacology and Physiology, June 2005, pages 253–262; www.aad.org/public/publications/pamphlets/common_melasma.html; and www.emedicine.com/DERM/topic260.htm; and www.cosmeticsinfo.org.

Key Ingredients: glycerin, titanium dioxide, silicone

Product Ingredients:

Active: Titanium Dioxide 8.70%; Octinoxate (Ethylhexyl Methoxycinnamate) 4.55% Other: Water, Cyclopentasiloxane, Dimethicone (silicone slip agents), C12-15 Alkyl Benzoate (thickener/fatty acid), Nylon-12 (absorbent), Glycerin (skin-identical ingredient), Polyethylene (thickener/opacifying agent), Dimethicone/PEG-10/15 Crosspolymer (silicone polymer), PEG/PPG-20/15 Dimethicone (emulsifier), PEG-8 (thickener), Aluminum Starch Octenylsuccinate (powdery thickening agent), Propylene Carbonate (solvent), Disteardimonium Hectorite, Polyhydroxystearic Acid (suspending agents), Aluminum Stearate (thickener), Alumina (absorbent), Butylene Glycol (slip agent), Polymethylsilsesquioxane (opacifying agent), Polymethyl Methacrylate (film-forming agent), Sodium Chloride (binding agent), Triethoxycaprylylsilane (silicone-based emulsifier), Benzoic Acid, Chlorphenesin, Sorbic Acid, Phenoxyethanol (all preservatives), Iron Oxides (mineral pigment).

DIRECTIONS: Apply after using your usual skin-care routine. You can use this foundation with sunscreen over your daytime moisturizer whether it also contains sunscreen or not. It is fine to layer sunscreens. Apply with a makeup sponge, foundation brush, or clean fingertips. Dab the foundation over the central part of the face, and blend downward using short, smooth strokes. Layer as needed to build desired coverage and then smooth out any excess product. If desired, follow with a pressed powder.

How is Best Face Forward Foundation SPF 25 different from other Paula's Choice foundations?

The major differences are texture and finish. Best Face Forward Foundation SPF 25 has a fluid consistency that feels lightweight and sets to a long-wearing matte finish that works to reduce shine. It is ideal for normal to very oily skin types. All Bases Covered Foundation SPF 25 has a thicker consistency, a creamier feel, and sets to a satin matte finish best suited for those with normal to dry skin. Barely There Sheer Matte Tint SPF 30 is also extremely sheer, with a hint of color and is best for normal to dry skin.

How come this foundation's SPF rating increased from SPF 15 to SPF 25? Did the formula change?

Rest assured the formula has not changed. What happened is that we retested this foundation to comply with the latest FDA regulations. We were thrilled to find out that not only does this sunscreen meet the FDA's new broad-spectrum protection standards, but also that its SPF rating is higher than previous testing revealed. It's the same foundation you've been enjoying—only now you're getting a greater amount of critical sun protection!

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