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Best Face Forward Foundation SPF 25

My new BFF, forever. This foundation enhances skin tone, doesn’t paint right over it. Lightweight, oil-taming. Ever-reliable.
Item #: 911
  • Combination, Oily Skin
  • Light buildable coverage
  • Protects skin with an in-part titanium dioxide sunscreen

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Best Face Forward Foundation SPF 25

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What makes this product unique?
This weightless, liquid foundation with sunscreen is superb for oily skin. It offers a long-wearing matte-finish that blends impeccably. The result? Skin's appearance is significantly improved. This foundation provides light to medium coverage and reduces shine while protecting your skin with broad-spectrum SPF 25. Oily skin will remain matte for hours while this foundation's special texture works to minimize the appearance of large pores.

This product is 100% fragrance-free.

Who is this product for?
Best Face Forward Foundation SPF 25 is recommended for normal to very oily/combination skin.

Expiration Date 2/2017

Sources to support the claims made for Best Face Forward Foundation SPF 25

The Encyclopedia of Ultraviolet Filters, Shaath, Nadim A., Allured Publishing, 2007, pages 124–125; The Lancet, August 2007, pages 528–537; Skin Pharmacology and Physiology, June 2005, pages 253–262;; and; and

Key Ingredients: glycerin, titanium dioxide, silicone

Product Ingredients:

Active: Titanium Dioxide 8.70%; Octinoxate (Ethylhexyl Methoxycinnamate) 4.55% Other: Water, Cyclopentasiloxane, Dimethicone (silicone slip agents), C12-15 Alkyl Benzoate (thickener/fatty acid), Nylon-12 (absorbent), Glycerin (skin-identical ingredient), Polyethylene (thickener/opacifying agent), Dimethicone/PEG-10/15 Crosspolymer (silicone polymer), PEG/PPG-20/15 Dimethicone (emulsifier), PEG-8 (thickener), Aluminum Starch Octenylsuccinate (powdery thickening agent), Propylene Carbonate (solvent), Disteardimonium Hectorite, Polyhydroxystearic Acid (suspending agents), Aluminum Stearate (thickener), Alumina (absorbent), Butylene Glycol (slip agent), Polymethylsilsesquioxane (opacifying agent), Polymethyl Methacrylate (film-forming agent), Sodium Chloride (binding agent), Triethoxycaprylylsilane (silicone-based emulsifier), Benzoic Acid, Chlorphenesin, Sorbic Acid, Phenoxyethanol (all preservatives), Iron Oxides (mineral pigment).

DIRECTIONS: Apply after using your usual skin-care routine. You can use this foundation with sunscreen over your daytime moisturizer whether it also contains sunscreen or not. It is fine to layer sunscreens. Apply with a makeup sponge, foundation brush, or clean fingertips. Dab the foundation over the central part of the face, and blend downward using short, smooth strokes. Layer as needed to build desired coverage and then smooth out any excess product. If desired, follow with a pressed powder.

How is Best Face Forward Foundation SPF 25 different from other Paula's Choice foundations?

The major differences are texture and finish. Best Face Forward Foundation SPF 25 has a fluid consistency that feels lightweight and sets to a long-wearing matte finish that works to reduce shine. It is ideal for normal to very oily skin types. All Bases Covered Foundation SPF 25 has a thicker consistency, a creamier feel, and sets to a satin matte finish best suited for those with normal to dry skin. Barely There Sheer Matte Tint SPF 30 is also extremely sheer, with a hint of color and is best for normal to dry skin.

How come this foundation's SPF rating increased from SPF 15 to SPF 25? Did the formula change?

Rest assured the formula has not changed. What happened is that we retested this foundation to comply with the latest FDA regulations. We were thrilled to find out that not only does this sunscreen meet the FDA's new broad-spectrum protection standards, but also that its SPF rating is higher than previous testing revealed. It's the same foundation you've been enjoying—only now you're getting a greater amount of critical sun protection!

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585632-IIS4 v1.0.0.431 10/7/2015 10:50:13 AM
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