Items you may also like

Best Face Forward Foundation SPF 25

My new BFF, forever. This foundation enhances skin tone, doesn’t paint right over it. Lightweight, oil-taming. Ever-reliable.
Item #: 911
  • Acne Breakouts
  • Combination , Oily Skin
  • Light coverage
  • Protects skin with an in-part titanium dioxide sunscreen

Not sure of your shade? Purchase a sample pack here.

View more product details

 
Notify me via email when this product is avaliable:

Best Face Forward Foundation SPF 25

Fill out the form below and select your desired product options - we will notify you when it is back in stock.

 

We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way. Please review our Privacy & Security Policy to learn more about our commitment to your privacy.

How can we help?

Our promise to you

Customer Ratings:

80 out of 100
(Based on 198 Reviews)
Page of 8 Next »
  1. Calla T.
    Reviewed on Thursday, September 25, 2014
    100 out of 100
    • Rating
      Best / 4
    Perfect!
    • This stuff is perfect! It doesn't make my face an oil slick by 3PM, gives enough coverage without feeling heavy and can be applied quickly with clean fingers instead of always needing a brush/sponge. It doesn't cover too much and gives a very natural yet clean/pulled together look. I'm sure you could layer it if you wanted more coverage. Only suggestion is to change the name; I don't think this is a foundation. It's more like a BB cream (which I love) so that may help other buyers in the future.

  2. D.
    Reviewed on Thursday, September 11, 2014
    100 out of 100
    • Rating
      Best / 4
    Fantastic
    • I purchased this to mix with mineral sunscreen to offset white cast. I just wanted a hint of flesh-toned color. This stuff far exceeded my expectations, as it not only provided realistic color that matches my skin perfectly; but the texture and finish are phenomenal. I do not understand why Paula's Choice cosmetic products are not more popular. Most of them are exceptional, and truly enhance features rather than masking them. Most foundations look like paint. This one looks like beautiful skin.

  3. Krista R.
    Reviewed on Tuesday, August 19, 2014
    100 out of 100
    • Rating
      Best / 4
    Fantastic!
    • I purchased a couple of samples of this foundation as I am OVER the top picky about foundations - so I wanted to try it first...I must say -I'm shocked and amazed with the foundation. It does not set into creases, it stays looking fresh, I have rosacea -and all of her products work great for me, I think the coverage is great and looks like a second skin vs foundation. I will be purchasing this product in full size!

  4. DEBI S.
    Reviewed on Tuesday, July 29, 2014
    100 out of 100
    • Rating
      Best / 4
    Best Foundation!
    • I have used this foundation for years but I was trying to save money and tried something off of Paula's BEST list. It was ok but not great,I still had some of this foundation left and I put it on yesterday, OMG I had forgotten just how superior this foundations is! It basically melts into my skin and makes it flawless! I don't feel it, I don't see it, I just see beautiful luminous skin! My skin has scarring, mild acne, broken capillaries, redness you name it and this covers it all!

  5. SOPHIE M.
    Reviewed on Friday, July 25, 2014
    100 out of 100
    • Rating
      Best / 4
    A great BB for Summer!
    • I recently tried Best Face Forward Foundation SPF 25, and discovered my new BFF for my face during the summer! During the winter, I like Paula's Choice Age Resisting Foundation, as it has a little more moisturizing effect and covers/equals out any blemishes, but during the sweltering hot and muggy summer, I found Best Face Forward Foundation, with a loose face powder meets my needs better. The light, non-greasy texture goes on smoothly and doesn't leave my face feeling oily through the T-zone

  6. Lana
    Reviewed on Tuesday, July 22, 2014
    100 out of 100
    • Rating
      Best / 4
    Perfection
    • Perfect-matte finish that looks like my skin, only better. High quality foundation at an extremely reasonable price.

  7. Anna Mary W.
    Reviewed on Sunday, July 20, 2014
    40 out of 100
    • Rating
      Poor / 4
    Coverage was too light for me
    • I rarely leave the house without two forms of SPF on my face. I thought this would be a great option as a one and go product because I don't wear a lot of makeup either. However, it didn't give me the coverage I was looking for--too light so it looked like I had nothing on. Some people may like this, but it wasn't for me. Thanks to Paula's reviews I was able to find a medium coverage SPF foundation from a grocery store brand :)

  8. Kim
    Reviewed on Thursday, July 17, 2014
    100 out of 100
    • Rating
      Best / 4
    Still in love!
    • Purchased this a few months ago, & didn't really think I'd like it as I prefer powder foundations. Light, beautiful, buildable coverage. Zero breakouts or irritation. Great product!

  9. Sandy C
    Reviewed on Sunday, July 13, 2014
    60 out of 100
    • Rating
      Neutral / 4
    Best Face Foward
    • I love Paula's products because they are fragrance free. I have used her products for many years. I loved the older version of Best Face Foward Foundation that was in a bottle. The new version in a tube makes my face sting when I use it. I think that there is nothing like the older products. I wish Paula would bring back the powder blushes. I loved them!

  10. amanda
    Reviewed on Thursday, July 10, 2014
    80 out of 100
    • Rating
      Good / 4
    Not light enough
    • Please make this in porcelin! This and the shher matte tint are just too dark for my skin.

  11. Sonja L.
    Reviewed on Saturday, June 21, 2014
    80 out of 100
    • Rating
      Good / 4
    Lightweight, light coverage, very nice
    • My skin is neither oily nor dry, but I wanted a foundation that was good-quality while not costing an arm and a leg, and was lightweight (since I live in Califonia). This product is wonderful. When I wear it, it just makes me look like I have great skin. My perpetually rosy cheeks show through so I don't need to worry about blush. The one disappointment is the paltry shade range. I'm rather pale and I use the second-darkest shade, Best Linen. Show the darker-skinned folks some love!

  12. Anna L.
    Reviewed on Saturday, June 14, 2014
    80 out of 100
    • Rating
      Good / 4
    Awesome foundation for oily skin!!
    • One of the best foundations for every day use. I have oily skin and this feels amazing! It has a wonderful fluid consistency and it blends very well (I dab it on with my fingertips). It has a slightly matte finish, without looking cakey or dry. I'm actually surprised how well it covers without looking like a "mask".

  13. Robyn T.
    Reviewed on Saturday, June 07, 2014
    100 out of 100
    • Rating
      Best / 4
    Love, love, love!
    • This is my absolute favorite PC foundation. I use it almost every day. I have oily-combination, blackhead and acne-prone skin. It provides just the right amount of coverage, without looking "makeupy". It applies smoothly and flawlessly. It doesn't "get funky" when I sweat a little (I live in a hot, humid climate). My only complaint is a fluke, really, as my latest tube of it has a broken nozzle, and leaks everywhere. However, this has never happened before with other tubes.

  14. LEONORE L.
    Reviewed on Monday, June 02, 2014
    100 out of 100
    • Rating
      Best / 4
    pretty light coverage
    • I've used Paula's Choice skin care for years, but only recently tried the foundations... WOW. It has made all the difference in the world to start using healthy ingredients in my makeup! No more clogged pores, No More Breakouts! Best Face Forward provides a very sheer coverage... I never would have been able to use it in the past! But now that my skin is clear, it is a great daytime makeup that I wear when I don't want to look like I am wearing makeup and show off my (almost) natural self!

  15. Dylan B
    Reviewed on Friday, May 30, 2014
    100 out of 100
    • Rating
      Best / 4
    Gorgeous makeup!
    • Love it! Light, buildable coverage. People notice my skin, not my makeup, & tell me how good it looks. I am very oily, so sometimes I add a little HD powder or PC shine stopper on top, for extra oil control. Fan for life!

  16. Lenore R.
    Reviewed on Thursday, May 29, 2014
    100 out of 100
    • Rating
      Best / 4
    Perfect Natural Finish
    • Foundation that makes you look like you have great skin. People will notice you look great - not that you are wearing makeup. Very natural appearance. Very easy to apply. Great coverage level. Beats out many other department store foundations I have tried. It is as easy to use as a BB cream. Perfect for those days when you just want a natural finish to even you out. The quality is amazing and it is an excellent value. Thank you Paula's Choice team.

  17. GABRIELA R.
    Reviewed on Tuesday, May 27, 2014
    80 out of 100
    • Rating
      Good / 4
    Darker Shades, please........
    • Wonderful foundation! However, why the limited shade range? I love how lightweight this is and the fact that it has SPF 25. This compares very much to the best-selling MUFE Face & Body, it is that lightweight and sheer. But MUFE does NOT have SPF like this one does. I ordered samples of #4 (bc full size is OOS) and it's still like two shades too light for me. How about a couple darker shades for us Latinas? Pretty Please??

  18. Lana
    Reviewed on Wednesday, May 21, 2014
    100 out of 100
    • Rating
      Best / 4
    Beautiful!
    • Beautiful, lightweight foundation with buildable coverage. On my second bottle, & have had zero leakage issues with the cap.

  19. Sarah
    Reviewed on Sunday, May 18, 2014
    100 out of 100
    • Rating
      Best / 4
    My Go-To
    • Wow. Just, wow. I love this stuff. I ran out of it a few weeks ago and hadn't ordered a replacement yet, and I now have a renewed love for it after using my old stuff. Needless to say, the old stuff went in the trash! Instead, I got by with my tinted RESIST moisturizer and some setting powder until my new bottle of this arrived. It goes on easily and builds nicely if you want more coverage. All in all, a wonderful formula for natural, dewy (but NOT shiny) skin! Give it a try!!!

  20. Kim
    Reviewed on Thursday, May 15, 2014
    100 out of 100
    • Rating
      Best / 4
    Colors are great!
    • I had to write a second review because I was surprised by the poster who said the color was too pink. I am extremely fair, & sometimes ruddy, depending on how my skin is behaving. I have tried both Best Bisque & Best Linen, & both have yellow undertones. I despise rosy/pink toned foundation & believe it ages you. Just my two cents!

  21. Kelsey A.
    Reviewed on Thursday, May 08, 2014
    100 out of 100
    • Rating
      Best / 4
    Gorgeous Foundation
    • This foundation has a beautiful texture, is long wearing, gives very sheer (like a tinted moisturizer) coverage that can be built up easily, and had sunscreen! Other foundations that work this well for oily skin cost 3-4 times as much. My only quibbles: I echo that the cap is problematic with the liquid texture of the product, and the color range is tiny. I wear "best bisque" and it is too pink which is noticeable on my very pale, already pink toned skin.

  22. ROCHELLE S.
    Reviewed on Thursday, May 08, 2014
    80 out of 100
    • Rating
      Good / 4
    Most natural looking foundation ever worn
    • I was using the Resist Instant Smoothing Ant-Aging Foundation and it always left a sheen on my face (skin is normal to dry). The first time I wore Best Face Forward my boyfriend noticed immediately and commented how natural looking it was. I use a foundation brush to apply a few drops and it blends beautifully. I set it with a light powder. There is no shine and it wears all day. Looking forward to a beautiful fresh looking face all summer long!

  23. Sarah R.
    Reviewed on Wednesday, March 26, 2014
    80 out of 100
    • Rating
      Good / 4
    Bottle shape
    • I really love this foundation, however I wish it still came in the bottle with the upright lid. I find that it drips and I lose some of the foundation into the cap, even though I screw it on tight. I would really love to see a new bottle with the cap at the top again.

  24. Jennifer E.
    Reviewed on Monday, March 24, 2014
    60 out of 100
    • Rating
      Neutral / 4
    so-so
    • i wanted to love this product. i used bare minerals for about 8 years but wanted something new. I've been looking for a liquid foundation that doesn't test on animals, use parabens and fragrance free. The coverage is great and it last all day without creasing or flaking. HOWEVER, it caused me to breakout , a lot. i've been using the clear system since november and that has cleared up my acne so much but the makeup made it worse.

  25. J.R.S.
    Reviewed on Thursday, March 13, 2014
    80 out of 100
    • Rating
      Good / 4
    Loved, lost and back to love again!
    • I used this a couple of years ago but switched over to the Barely There Tint because I found the longevity of this formula to be lacking. Once the Barely There was reformulated, neither color worked alone and I had to mix colors. That's fine, but sometimes it's kind of a pain, plus I always have to buy in two's. I decided to give this foundation another try but added the PC Shine Stopper first as a primer, and it's really made a difference. I love the finish, it stays matte and looks great!

Page of 8 Next »

What makes this product unique?
This weightless, liquid foundation with sunscreen is superb for oily skin. It offers a long-wearing matte-finish that blends impeccably. The result? Skin's appearance is significantly improved. This foundation provides light to medium coverage and reduces shine while protecting your skin with broad-spectrum SPF 25. Oily skin will remain matte for hours while this foundation's special texture works to minimize the appearance of large pores.

This product is 100% fragrance-free.

Who is this product for?
Best Face Forward Foundation SPF 25 is recommended for normal to very oily/combination skin.

Sources to support the claims made for Best Face Forward Foundation SPF 25

The Encyclopedia of Ultraviolet Filters, Shaath, Nadim A., Allured Publishing, 2007, pages 124–125; The Lancet, August 2007, pages 528–537; Skin Pharmacology and Physiology, June 2005, pages 253–262; www.aad.org/public/publications/pamphlets/common_melasma.html; and www.emedicine.com/DERM/topic260.htm; and www.cosmeticsinfo.org.

Key Ingredients: glycerin, titanium dioxide, silicone

Product Ingredients:

Active: Titanium Dioxide 8.70%; Octinoxate (Ethylhexyl Methoxycinnamate) 4.55% Other: Water, Cyclopentasiloxane, Dimethicone (silicone slip agents), C12-15 Alkyl Benzoate (thickener/fatty acid), Nylon-12 (absorbent), Glycerin (skin-identical ingredient), Polyethylene (thickener/opacifying agent), Dimethicone/PEG-10/15 Crosspolymer (silicone polymer), PEG/PPG-20/15 Dimethicone (emulsifier), PEG-8 (thickener), Aluminum Starch Octenylsuccinate (powdery thickening agent), Propylene Carbonate (solvent), Disteardimonium Hectorite, Polyhydroxystearic Acid (suspending agents), Aluminum Stearate (thickener), Alumina (absorbent), Butylene Glycol (slip agent), Polymethylsilsesquioxane (opacifying agent), Polymethyl Methacrylate (film-forming agent), Sodium Chloride (binding agent), Triethoxycaprylylsilane (silicone-based emulsifier), Benzoic Acid, Chlorphenesin, Sorbic Acid, Phenoxyethanol (all preservatives), Iron Oxides (mineral pigment).

DIRECTIONS: Apply after using your usual skin-care routine. You can use this foundation with sunscreen over your daytime moisturizer whether it also contains sunscreen or not. It is fine to layer sunscreens. Apply with a makeup sponge, foundation brush, or clean fingertips. Dab the foundation over the central part of the face, and blend downward using short, smooth strokes. Layer as needed to build desired coverage and then smooth out any excess product. If desired, follow with a pressed powder.

How is Best Face Forward Foundation SPF 25 different from other Paula's Choice foundations?

The major differences are texture and finish. Best Face Forward Foundation SPF 25 has a fluid consistency that feels lightweight and sets to a long-wearing matte finish that works to reduce shine. It is ideal for normal to very oily skin types. All Bases Covered Foundation SPF 25 has a thicker consistency, a creamier feel, and sets to a satin matte finish best suited for those with normal to dry skin. Barely There Sheer Matte Tint SPF 30 is also extremely sheer, with a hint of color and is best for normal to dry skin.

How come this foundation's SPF rating increased from SPF 15 to SPF 25? Did the formula change?

Rest assured the formula has not changed. What happened is that we retested this foundation to comply with the latest FDA regulations. We were thrilled to find out that not only does this sunscreen meet the FDA's new broad-spectrum protection standards, but also that its SPF rating is higher than previous testing revealed. It's the same foundation you've been enjoying—only now you're getting a greater amount of critical sun protection!

585633-IIS5 v1.0.0.355 11/26/2014 10:41:11 PM
Skip to Top of Page
15% Off + FREE Shipping on Everything   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.