Items you may also like

Soft Cream Concealer

It’s true. I am hiding something from you. Under this creamy, concentrated formula are dark circles, redness, and brown spots. Some secrets are worth keeping.
Item #: 913
  • Won’t cake, dry, or make skin look dull

View more product details

Price: $13.00
 
Notify me via email when this product is avaliable:

Soft Cream Concealer

Fill out the form below and select your desired product options - we will notify you when it is back in stock.

 

We respect your privacy and the information you provide will NOT be sold, shared, or disseminated in any way. Please review our Privacy & Security Policy to learn more about our commitment to your privacy.

How can we help?

Our promise to you

Customer Ratings:

72 out of 100
(Based on 124 Reviews)
Page of 5 Next »
  1. Mary R.
    Reviewed on Friday, October 24, 2014
    40 out of 100
    • Rating
      Poor / 4
    Not happy with concealer
    • I did not like this concealer. It not only did not cover my dark circles, which are not that dark, but it also broke me out. I didn't find it easy to apply either.

    Customer Service Response
    Replied on: Friday, October 24, 2014

    Hi, and thanks for your comments! We're sorry to hear you were unhappy with the Soft Cream Concealer. We recommend contacting our Customer Care department to see what they might be able to do for you!

    —Paula's Choice Research Team
  2. Anna D.
    Reviewed on Monday, September 22, 2014
    100 out of 100
    • Rating
      Best / 4
    never buying another concealer! :)
    • I can't believe how well this blends. It's about the same price as the Revlon or Neutrogena stuff I get at the drug store (mama is on a budget!) but such better quality! Doesn't cake, ALMOST no settling into fine lines, doesn't rub or sweat off at the gym BUT it comes off nicely with soap and water. One of my biggest troubles is my dark under eye circles. I love this stuff!

  3. Stacey K.
    Reviewed on Monday, September 22, 2014
    40 out of 100
    • Rating
      Poor / 4
    Not for me...
    • Unfortunately, this concealer didn't work well for me. It seemed too stiff and was difficult to apply in a thin, even coat under my eyes. I tried Paula's concealer brush to apply it, but it still didn't work. When I tried to spread it out, it pulled the delicate skin under my eyes.

    Customer Service Response
    Replied on: Wednesday, October 22, 2014

    Hi, and thanks for your comments - we're sorry this didn't work out for you! We encourage you to contact our customer care department, who can see about getting a refund for your purchase.

    —Paula's Choice Research Team
  4. Cherl M.
    Reviewed on Monday, September 08, 2014
    20 out of 100
    • Rating
      Worst / 4
    Worst concealer ever
    • This concealer turns a funny color that does not cover dark circles and cakes and show wrinkles I don't see without this concealer would not recommend to anyone. Not worth sending back because I only paid $7.00.

  5. Leslie
    Reviewed on Monday, July 28, 2014
    100 out of 100
    • Rating
      Best / 4
    Best Concealer Ever
    • I use many PC products and decided to try the concealer because I was not happy with the product I was using. I have dry, fair and sensitive skin, so I have to be careful with what makeup I use or else I look like a creased clown. This concealer is amazing! It covers any red marks, veins and most importantly dark circles. I took the advice of others and set it with powder, and I have not had issues with it settling into the creases under my eyes. The only concealer for me.

  6. NATALIE S.
    Reviewed on Thursday, June 12, 2014
    100 out of 100
    • Rating
      Best / 4
    Can't live without it
    • Excellent coverage, blends easily and lasts all day. If I could give this a 10 I would

  7. HS
    Reviewed on Wednesday, May 21, 2014
    100 out of 100
    • Rating
      Best / 4
    Beautiful Concealer!
    • Finally a concealer that does blend and one that throughout the day I do not see any crack lines! I am very happy with this product.

  8. Stephanie A.
    Reviewed on Tuesday, May 20, 2014
    100 out of 100
    • Rating
      Best / 4
    Very happy!
    • I just wanted to add my review to those who are very, very pleased with this concealer! I had been using a pricier liquid concealer, which just didn't last over the dark circles under my eyes. I am so happy that I've now found something that looks natural and will still offer coverage even at then end of a 12-hour shift. I'm no makeup artist either, so am delighted that the cream is easy to apply and blend. This is a perfect concealer for me! Thanks Paula!

  9. sunray
    Reviewed on Tuesday, May 06, 2014
    100 out of 100
    • Rating
      Best / 4
    in love!!!
    • i have tried so many concealers over the years-- i love a more natural look, but depend on concealer to even out skin tone (and create that glow!). i absolutely love how this blends and stays put on me. i have somewhat dry skin and it's creamy enough to be soothing. i use the soft neutral (i'm medium complected) and the color is perfect. just ordered 3 of these as i've gone through my first one in the last few months. also so portable at this size for touch ups.

  10. DR
    Reviewed on Wednesday, March 19, 2014
    80 out of 100
    • Rating
      Good / 4
    As good as the expensive ones.
    • This concealer is not perfect, but I would argue it's among the best--but it suffers from some of the same flaws. This only covers lightly, but it's easy to blend. Contrary to claims, it does settle into lines -- especially if it's not blended carefully/one uses too much. That said, this does highlight and conceal minor under-eye imperfections very well, looks natural and is easy to use. Although not a miracle, it's as good as ones that are triple the price.

  11. Sara
    Reviewed on Wednesday, February 26, 2014
    60 out of 100
    • Rating
      Neutral / 4
    It does settle into the creases
    • Don't all concealers settle into the creases? I definitely have to watch for that, gently rub in and know to expect it. I find myself wanting to buy it again because the coverage is great, and I think all products do it.

  12. Kathleen (Kitty) W.
    Reviewed on Monday, February 24, 2014
    60 out of 100
    • Rating
      Neutral / 4
    needs more shades
    • Lovely texture, goes on great, blends beautifully, great price. However, it does not cover enough. I would get a little darker shade but it does not come any darker. I have been noticing this about Paulas chhoice products. I am light to medium skin toned and this is to light fo me.

  13. Adynathor
    Reviewed on Monday, February 24, 2014
    20 out of 100
    • Rating
      Worst / 4
    Worst Concealer Ever
    • It sets into the fine lines, cakey, creases and starts to "peel off" in less than an hour. I've loved very much every PC product I've tried, so I didn't expect this to happen. I've tried a lot of things to make it work. Prime, moisturize, setting it with a powder, using it before / after the foundation (I use all PC products), and I still can't make it work. I ran out of options, so I've come to the conclusion that nothing I do will work.

    Customer Service Response
    Replied on: Monday, February 24, 2014

    Hi there! We're sorry this wasn't a fit for you! Please contact Customer Care for assistance with a refund or exchange.

    —Admin
  14. Jeanette W.
    Reviewed on Thursday, February 20, 2014
    100 out of 100
    • Rating
      Best / 4
    WONDERFUL PRODUCT
    • I have VERY fair skin and constant issues with dark circles due to allergies. I've tried nearly every high end brand concealer and drug store brand of concealer out there. This is one of the best of the best quality wise. You have to build the coverage or else you will find it in wrinkles...which is the case with ALL high end cream concealers. This product is a steal at the price and a great eyeshadow base/corner of eye cover without drying your eyes or looking pasty/drying skin. Set w/powder.

  15. erika m.
    Reviewed on Tuesday, February 18, 2014
    100 out of 100
    • Rating
      Best / 4
    Coming from someone who thinks concealer is complete rubbish
    • I'm 39 and have porcelain fair skin and brownish-red undereye circles. Occasionally I try concealers at Sephora or Nordstrom because I know I can return them, and I always do. Concealers for me have always had to be caked on just to combat the darkness. I end up looking ridiculous within the hour from either all the dryness or cracking. Paula's soft ivory concealer is a surprising find for me. It's buildable, actually natural-looking because i don't use much, & sets easily with HD powder.

  16. TASHA M.
    Reviewed on Thursday, January 30, 2014
    60 out of 100
    • Rating
      Neutral / 4
    Not bad, not great.
    • I do like this product... It has a smooth finish and is easy to blend, but I always end up with creasing into the lines around my eye, which is the worst!

  17. S M.
    Reviewed on Sunday, January 26, 2014
    20 out of 100
    • Rating
      Worst / 4
    Not for eyes
    • This concealer is great for highlighting or hiding anything not near your eyes. It is horrible on the eyes. I am 45 and ivory skinned with few eye wrinkles and this product cakes and is not flattering!

  18. Katie W.
    Reviewed on Thursday, January 16, 2014
    40 out of 100
    • Rating
      Poor / 4
    Sad
    • I'm am very disappointed with this concealer. I applied it to my under eye area at 6 AM and by 8 AM I was needing to reapply. So much slippage and the coverage is light at best. I wasn't expecting it to move mountains, but I was expecting it to not wear off in 2 hours. I'll have to keep looking for something else to wear with my All Bases Covered foundation (which I love).

  19. DEANNA M.
    Reviewed on Tuesday, January 14, 2014
    100 out of 100
    • Rating
      Best / 4
    A Great Product
    • I finally tried this concealer and it is ideal. I was skeptical after seeing some of the mixed reviews, but very pleased with the results. I use it to cover dark circles and it offers excellent coverage. The formula is surprisingly light weight and not the least bit pasty. The neutral shade looks natural on my skin (medium light with freckles). Even in bright daylight it doesn't look obvious. Thanks for another excellent product.

  20. Kimberly M.
    Reviewed on Friday, December 06, 2013
    80 out of 100
    • Rating
      Good / 4
    Wonderful!
    • The formula is lightweight and creamy while still offering full coverage. I don't even feel it on my skin--it's that light. And since it's from PC, I know it only contains skin-loving ingredients. And at a very reasonable price for the quality. The only reason I gave it 4 stars is because of the limited color range. It would be nice if they offered a peachy corrector shade to help hide dark under-eye circles. I am very fair and the lightest shade can still show up too light at times.

  21. THERESA T.
    Reviewed on Thursday, November 28, 2013
    100 out of 100
    • Rating
      Best / 4
    The Best on the Market
    • I used this concealer for years. Ran out at one point and bought something else. Now I am back and can't believe I ever used anything else! My sister buys very expensive make-up from Neiman Marcus and Bloomingdales and I even have her hooked on this concealer. It is great for under eyes and any slight discolorations. Love it!

  22. Yvette D.
    Reviewed on Monday, November 11, 2013
    100 out of 100
    • Rating
      Best / 4
    Best Concealer Ever!
    • I have had the hardest time finding a concealer that not only matches my skin tone, but also blends well. This concealer blends very easily, doesn't crease and doesn't feel heavy. I use the soft neutral since I would consider my skin tone medium. I highly recommend this product!

  23. JULIA E.
    Reviewed on Saturday, October 26, 2013
    100 out of 100
    • Rating
      Best / 4
    Great! Why the poor reviews?
    • Not sure why this received such poor reviews. It covers red and brown spots, blemishes, etc. great and stays on for several hours w/o touchups. I got a shade lighter (Soft Ivory) than my PC Healthy Finish powder shade (Neutral) and it's a perfect match. All I need for makeup (I hate wearing foundations). I apply with a concealer brush from Ecotools. Easy to get the right amount--love the consistency. Finally found a good one; please don't take this away! :)

  24. LAURA A.
    Reviewed on Tuesday, October 15, 2013
    100 out of 100
    • Rating
      Best / 4
    Looks like my Natural Skin
    • I have been using this concealer for years and it is my favorite. It covers blemishes, red marks, flaws, and spots - seamlessly blending into my natural skin tone. I am almost 50 and this product is a lifetime cover-up staple for me.

  25. Jill R.
    Reviewed on Wednesday, October 02, 2013
    20 out of 100
    • Rating
      Worst / 4
    Disappointed!
    • I was excited when I first received this product because everything else I've bought from Paula's Choice has been amazing. The consistency and color seem fine for covering blemishes but NOT for under the eyes. It makes my eye area very cakey and dry looking and it ENHANCES fine lines and wrinkles. I am in my mid 40's and have tried many concealers. I DO NOT recommend this for under your eye area.

Page of 5 Next »

What makes this product unique?
Soft Cream Concealer is a creamy concealer that doesn't crease into lines around the eye, does not cake or look dry, and comes in true neutral colors that camouflage dark circles while still looking natural. Soft Cream Concealer also covers redness, and minor imperfections with its smooth, moisturizing formula that blends easily over the skin. The lightweight cream finish provides medium to full coverage and leaves skin looking perfected.

This product is 100% fragrance-free. Fill weight for this product is .09 oz.

Who is this product for?
Soft Cream Concealer is recommended for all skin types to cover dark circles, redness, or other minor imperfections.

Key Ingredients: caprylic/capric triglyceride, vitamin E, dimethicone, allantoin

Product Ingredients:

Octyldodecanol, Caprylic/Capric Triglyceride (emollients), Dimethicone (silicone slip agent), Ozokerite (wax-based thickener/bodifier), BIS-PEG-12 Dimethicone Candellilate (silicone-based thickener), Jojoba Wax PEG-120 Esters (solubolzier), PEG-12 Carnauba (thickener), Polyethylene (texture enhancer), Tocopheryl Acetate (vitamin E/antioxidant), Allantoin (skin-soothing agent), Phenoxyethanol (preservative).

May Contain: Titanium Dioxide, Iron Oxides (FDA-approved mineral pigments).

DIRECTIONS: Apply using your finger or Paula's Choice Concealer Brush. Transfer the concealer in small dots or a light coat of color under the eye area. Depending on the technique you prefer, you can apply foundation first, then concealer or vice-versa. Many women notice that they end up using less concealer if they apply their foundation first.

Blend gently along the undereye area using either your finger, a sponge (the sponge can be dry or slightly damp, depending on your blending preference), or a concealer brush. Concentrate the greatest amount of concealer over the darkest areas, and "feather" the edges so the concealer imperceptibly fades into the surrounding (non-dark) skin.

If the skin under the eyes is dry and/or wrinkled, it does help to apply a lightweight moisturizer prior to concealer. Be aware that if the moisturizer is too greasy or applied too heavily, it will cause slippage of the concealer into facial lines.

Soft Cream Concealer can be applied to the eyelids to even out discolorations and provide a base for powder eyeshadows.

Concealer is also known as "highlighter" and can be used to do just that on the brow bone, the center of the chin, or in the creases that form from the sides of the nose to the mouth. Remember that light colors bring forward, darks recede!

Soft Cream Concealer can be applied to the eyelids to even out discolorations and provide a base for powder eyeshadows. If your eyelids tend to be oily, we recommend using a matte finish concealer or foundation instead.

What type of finish does Soft Cream Concealer have?

Soft Cream Concealer has a soft, satin-like finish. It never looks dry or cakey, nor will it make skin appear dull.

Is it OK to use Soft Cream Concealer on acne?

Ideally, no. The emollients and wax-like ingredients in this concealer are not the best to use on acne or blemish-prone areas. Liquid concealers with a matte finish are much better, and Paula recommends her favorites in her books and on her Web site Beautypedia.

585633-IIS5 v1.0.0.344 10/24/2014 4:00:03 PM
Skip to Top of Page
FREE Shipping on Everything   |   FREE Antioxidant Retinol Serum on $50+   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.