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Brighten Up 2-Minute Teeth Whitener

Get ready to smile. This balm-like wonder stick rubs right onto teeth and whitens in a flash. Portable, minty-fresh and so easy.
Item #: 901
  • Efficient, stable whitening ingredient reduces chance of sensitivity
  • Leaves breath fresh

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Brighten Up 2-Minute Teeth Whitener

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Customer Ratings:

78 out of 100
(Based on 172 Reviews)
Page of 7 Next »
  1. Louise C.
    Reviewed on Tuesday, October 14, 2014
    20 out of 100
    • Rating
      Worst / 4
    Not very useful
    • Like rubbing a mildly whitening toothpaste on your teeth. Too costly for this effect.

  2. Jess T.
    Reviewed on Monday, June 30, 2014
    100 out of 100
    • Rating
      Best / 4
    Nervous to try
    • Was nervous to try this as I have very sensitive teeth and gums but this didn't exacerbate any of that at all. Plus I definitely see improvement and it is so easy to use. I agree with some other reviewers that perhaps different packaging might work better but all in all it gets the job done. I was also worried it wouldn't last very long but it takes so little product per use. Definitely a staple in my routine.

  3. jennifer l
    Reviewed on Monday, June 30, 2014
    20 out of 100
    • Rating
      Worst / 4
    not worth the hype
    • I bought 3 tubes of this a few months ago because everyone was raving about how great this was...ive used up all 3 tubes and it made no difference and one tube barely lasted a week.....terrible product I do not recommend.

    Customer Service Response
    Replied on: Tuesday, July 01, 2014

    Hi Jennifer! We're sorry your experience with the Brighten Up Teeth Whitener didn't match that of other customers, but we can absolutely help with a refund or exchange! Just contact our Customer Care Team and they would be happy to take care of you. 

    —Admin
  4. Debbie N.
    Reviewed on Friday, February 28, 2014
    100 out of 100
    • Rating
      Best / 4
    Smile
    • I am a heavy coffee tea drinker. Tried every product. This product removed stain from tooth I had repaired. I apply to back of teeth too. If one prefers, use a brush. Next, yes it will froth, but it goes away I have been embarrrassed by my discover teeth for years. Procedure expensive. Ladtly. Love minty taste! No chalky taste.

  5. ts
    Reviewed on Wednesday, January 01, 2014
    20 out of 100
    • Rating
      Worst / 4
    not good
    • I feel bad having to write a bad review for the first time on paula's choice because I LOVE all the products I have used so far. This one in particular I decided to just try out as I have used similar in past. Disappointed. First. its a hard stick. When applying to the teeth you can't get in the nooks and grooves. its a chalky paste that you just smear on. messy. chalky, a waste. Why not a liquid with a brush applicator so you can paint on almost like a nail polish? :(

  6. Sharon
    Reviewed on Monday, December 23, 2013
    80 out of 100
    • Rating
      Good / 4
    Unique
    • I quite like this product, it has been very effective for whitening between my teeth. Nice mild and fresh taste.

  7. Patricia
    Reviewed on Saturday, November 16, 2013
    100 out of 100
    • Rating
      Best / 4
    It really works!
    • I've been using it everyday for a month and my teeth have been getting whiter. It's now part of my regular routine. The applicator isn't the best but I'm glad I found this product.

  8. LJ
    Reviewed on Thursday, October 24, 2013
    100 out of 100
    • Rating
      Best / 4
    My favorite!
    • I was a little hesitant about purchasing this product because I haven't had much luck with teeth whiteners in the past. My teeth were waaaay too sensitive for strips, and others I've used are so inconvenient because they require a long application time with disappointing results. I'm so glad I bought this. It's my favorite teeth whitener! I've used it daily for about a little over a week now and I've had zero problems with it. Best of all, my teeth are whiter. I highly recommend it!

  9. ANN S.
    Reviewed on Wednesday, October 23, 2013
    80 out of 100
    • Rating
      Good / 4
    Found a way to use it all!
    • I really like this product but like others have been disappointed with the applicator. It's wasteful (so much at the end of the tube that is wasted and it's hard to apply evenly). I discovered that my sulcus tooth brush with a narrow tip fits inside the tube. I can scrape out some product with the brush and apply evenly to my teeth.

  10. Anonymous
    Reviewed on Monday, October 14, 2013
    60 out of 100
    • Rating
      Neutral / 4
    I agree with nY; please change the applicator
    • I agree with the previous reviewer, "nY". When you are applying this product to your teeth, sometimes the pressure of the application can cause the stick to wind back down into the container, exposing the metal outer section, which can then scrape against your teeth. I always cringe and envision dark silver scrape marks on my teeth. I don't think the marks actually happen, but why have this metal on the applicator? Please change to plastic. Thank you!

  11. Jessica P
    Reviewed on Friday, October 11, 2013
    80 out of 100
    • Rating
      Good / 4
    Now i`m smiling!
    • When I first used this I thought it wasn't working but The more I use Brighten up 2-minute teeth whiter my teeth just got whiter every time I used it. Now I just can`t stop SMILING:)

  12. nY
    Reviewed on Tuesday, September 17, 2013
    80 out of 100
    • Rating
      Good / 4
    Brightens well but application method needs improving
    • My boyfriend definitely notices the brighter teeth. I have extremely sensitive teeth, and though this does feel "tinglely", it doesn't make my sensitivity worse. I love that. However, the application could use some improvement; perhaps some of these suggestions have been considered but just in case: the applicator is beautiful but scary when the steel hits my teeth, or worse, my gum lines. Perhaps a plastic applicator? And perhaps in a tube/squeeze form. Maybe if in a gel base, too?

    Customer Service Response
    Replied on: Monday, September 30, 2013
    Hi there! Thank you for your suggestions, and we'll be happy to share them with the team!
    —Admin
  13. MEREDITH S.
    Reviewed on Sunday, August 18, 2013
    100 out of 100
    • Rating
      Best / 4
    Good Stuff!
    • I ordered this on a whim. I use it all the time, even in the car at stoplights. If I'm drinking coffee, then have a meeting, I just apply this, and in about 15 seconds I'm good to go. I was worried the wax would melt in the car or my purse, but it doesn't. I was worried the pressure applying would cause the stick to break, and it would make a mess, but it doesn't. Better than actual teeth-whitening strips, which my teeth are too sensitive for anyway. Not equal to that, but great for what it is!

  14. JENNIFER O.
    Reviewed on Thursday, August 15, 2013
    20 out of 100
    • Rating
      Worst / 4
    So disappointing!
    • This product did not work for me at all. There is absolutely no change in the color of my teeth. From the other reviews, I expected a significant improvement in the whiteness of my teeth. Even though I had NO results after the first tube, I did buy the product again several months later thinking perhaps I hadn't been careful enough with the application. Nope--there is no change this time either.

  15. NAN W.
    Reviewed on Thursday, May 30, 2013
    100 out of 100
    • Rating
      Best / 4
    Amazing!
    • I'm sensitive to common tooth stripes so i switched to this product several months ago. Honestly i didn't expect too much. I only applied to 8 of my teeth daily, which took me 5 seconds a day. Today when i looked at my teeth in the mirror, those 8 teeth are so distinct, they are in a different color from the rest of my teeth, much whiter. Amazing product, i will continue use it lifetime.

  16. Nadia D
    Reviewed on Monday, May 27, 2013
    40 out of 100
    • Rating
      Poor / 4
    Not my favorite
    • I love Paula and her products! I have given pretty much all of her products five stars, and many of her products are my holy grails. This unfortunately, was not one of them. It didn't do anything to remove stains, and while it didn't 'hurt' my teeth, it didn't exactly feel great. I'm sure it will work for other people, just not for me. I actually bought this a little while ago but just couldn't use it, so I'm passing it on to my dentist friend. Hopefully she'll like it and recommend it!

  17. ROBERT F.
    Reviewed on Tuesday, May 07, 2013
    100 out of 100
    • Rating
      Best / 4
    Good for touch-ups
    • I use this product as a quick touch up to ensure that my teeth stay white. This is not a product that will whiten heavy stains. A more powerful treatment is need for that purpose. This is effective for basically maintaining white teeth or perhaps touching up very mild staining in a quick manner.

  18. Andrea S.
    Reviewed on Saturday, April 27, 2013
    100 out of 100
    • Rating
      Best / 4
    Love it!
    • I have never used a whitener on my teeth as I didn't want the hassel of buying something and it not working. I was shopping on Paula's site and came across this and said sure why not! I don't have perfect teeth but was still able to angle the applicator to get into certain spots with no problem. It's quick, easy, and i saw results. I plan to get one for my husband who has tea stains, as other whiteners hurt his gums drastically! I would recommend this to anyone!!

  19. TATIANA R.
    Reviewed on Wednesday, April 24, 2013
    20 out of 100
    • Rating
      Worst / 4
    Teeth Whitener
    • This is didn't work for me at all. I was going to return it but realized that I bought it more then 2 months ago - shouldn't have waited that long to return; but I was hoping that I will find a way to use. NO ... it did ubsolutly nothing regardless of how i tried to use the product & it is very hard to apply ... very disappointing.

    Customer Service Response
    Replied on: Thursday, May 09, 2013
    Thank you for your review, and we're sorry this wasn't a fit for you! Be sure to contact our Customer Care Department via phone or email. They would be happy to assist with a credit or exchange.
    —Admin
  20. Bonnie S
    Reviewed on Tuesday, April 23, 2013
    20 out of 100
    • Rating
      Worst / 4
    Disappointing
    • Was thrilled when I finally got the courage to purchase this product as I drink a fair amount of tea and soda drinks that I thought that this would brighten my smile and fill me with more confidence. However, I found that the times I have tried it I am there grinning so my teeth get the proper treatment and I feel like I'll get wrinkly just by waiting in that position - and then when it has been on the recommended amount of time there is no change what so ever. What a let down.

    Customer Service Response
    Replied on: Tuesday, May 07, 2013
    Thank you for your review, and we're sorry this wasn't a fit for you! Be sure to contact our Customer Care Department via phone or email. They would be happy to assist with a credit or exchange.
    —Admin
  21. Paul Johnson
    Reviewed on Sunday, April 14, 2013
    80 out of 100
    • Rating
      Good / 4
    BEST WHITNER ON MARKET
    • Long story short... This stuff is amAzing and extremly cheap.. Only thing is it doesn't last very long but WELL WORTH IT 100%

  22. Maureen V
    Reviewed on Wednesday, April 10, 2013
    80 out of 100
    • Rating
      Good / 4
    Touch Up Teeth Whitener
    • I use this touch up tool, not for long term whitening but for looking good for special occassions, or even daily for that white teeth look. And -- my teeth became whiter in general. While I was already using a toothpaste that whitens, this enhanced that whitening. In my 2X year visit, my son noticed my teeth were whiter. (He himself likes white teeth & goes to dentist for cleaning plus whitening.) I want more of this touch up tool so I always have it in my purse. Applicator could be better.

  23. SHARON K.
    Reviewed on Friday, April 05, 2013
    20 out of 100
    • Rating
      Worst / 4
    disappointing
    • I do not see any difference though i have been using this for a month. Is it because I do not smoke and drink coffee? I regret buying this product and see why this is on 50% sale 24 7. I would recommend you avoid buying this product if you are don't drink coffee or smoke.

  24. MONI T.
    Reviewed on Tuesday, April 02, 2013
    60 out of 100
    • Rating
      Neutral / 4
    It's okay, but...
    • I think it works but the way it's dispensed leaves a lot to be desired and the instructions are vague at best. You look at the twist up tube and think really? I just put it right on my teeth? Doesn't get right in there. There's got to be a better way to put this on.

  25. carmen h.
    Reviewed on Tuesday, April 02, 2013
    80 out of 100
    • Rating
      Good / 4
    Good Product but Wasteful Container
    • Just scraped the last of the product from within the tube: I liked the results although because my teeth aren't absolutely smoothly straight, I couldn't ever apply straight from the tube. I had to use my fingers to keep the product from gooping or getting stuck in corners. When the container is improved (and, I believe it will be) to be less wasteful, I'll order again.

Page of 7 Next »

What Makes This Product Unique?
Brighten Up 2-Minute Teeth Whitener is an unbelievably fast, convenient, portable, and refreshing way to whiten your teeth eliminating stains from wine, berries, and coffee almost instantaneously. It is ideal for on-the-go use or travel without the mess and fuss of most teeth whiteners.

The unique, balm-like formula delivers a patented highly effective whitening ingredient that's encapsulated to improve stability and block sensitivity.

It is ideal for quick party touch-ups after eating berries or drinking coffee, tea or red wine.

Can be used to maintain and prolong professional whitening results or on its own to whiten and maintain a beautiful smile.

Who is this product for?
This product is perfect for anyone who wants a whiter smile or wants to quickly eliminate stains from wine, coffee, or berries. It is especially great for anyone who has experienced sensitivity to other whitening products, or who simply wants to save time and money yet still have whiter teeth.

Sources to support the claims made for Brighten Up 2-Minute Teeth Whitener

The Journal of Clinical Dentistry, Volume 20, 2009, pages 79–86; Journal of Dentistry, Supplement, May 2009, pages E51-E56; Journal of Dentistry, September 2008, pages 726–730; and Volume 32, Supplement, 2004, pages 13–17 and 47–50; Compendium of Continuing Education in Dentistry, February 2005, pages 144–148; And The Journal of Clinical Dentistry, Volume 15, Issue 4, 2004, pages 12–17

Product Ingredients:

PEG-32 (solvent), Stearyl Alcohol (conditioning agent), Water, Hydrogen Peroxide (whitening agent), Allyl Methacrylates Crosspolymer (film-forming agent), Polaxamer 407 (surfactant), Flavor (natural mint).

DIRECTIONS: Apply a light coating to your smile zone (the teeth that are visible when you smile) as often as needed. If large clumps appear, use less pressure. It is normal for Brighten Up to foam slightly due to the action of the whitening agent. Excessive foaming indicates you have applied too much.

Do not eat or drink until product dissolves (approximately 2–5 minutes). There is no need to brush or rinse after use; product is safe if swallowed—simply apply and go!

How can I get Brighten Up into the spaces between my teeth?

After you apply a thin layer of Brighten Up to your smile zone, the balm-like texture emulsifies and begins to disappear. This is normal and is how the product gets in between teeth and penetrates into an irregular tooth surface. The manner in which the formula emulsifies allows it to provide even coverage and whitening results

I've never whitened my teeth before. Will Brighten Up work for me?

Yes, provided that your teeth are discolored due to common everyday stains from food and drink. Brighten Up is not meant to remove discolorations resulting from genetic predisposition, disease, or from tobacco use.

How long will one tube of Brighten Up last?

You can expect one tube of Brighten Up 2-Minute Teeth Whitener to be enough for 30 applications to the upper and lower teeth in your smile zone (the teeth you can see when you smile big).

May I brush my teeth after applying Brighten Up?

Yes, if you wait at least 5 minutes so the product has time to work. Ideally, you should apply Brighten Up after brushing and flossing teeth.

I get my teeth whitened by my dentist. Do I need Brighten Up?

Yes! As impressive as professional whitening treatments can be, simply having them done doesn't keep teeth from becoming stained from foods and drinks we consume daily (think coffee, red wine, deep-hued fruits). Brighten Up is an easy way to eliminate surface stains and keep teeth in great shape between professional treatments. Regular use means you can prolong the time between professional whitening services, which will save money and time.

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