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SUN 365 Self-Tanning Concentrate

Orange is not the new tan. A small amount of our DIY self tanner turns your favorite moisturizer into a customized self-tanner. Genius.
Item #: 306
  • For All Skin Types
  • Turns your regular face or body moisturizer into a self-tanner
  • Long-lasting formula with no self-tanner smell

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SUN 365 Self-Tanning Concentrate

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Customer Ratings:

80 out of 100
(Based on 41 Reviews)
« Prev Page of 2
  1. Katey B.
    Reviewed on Monday, July 07, 2014
    40 out of 100
    • Rating
      Poor / 4
    • I am unimpressed with this product. It makes my skin feel nice but I am not seeing much effect from it. I am fair skinned and have not been overly generous when mixing with lotion, but overall I just don't see much happening. I wish the directions gave more specific information on mixing it. Like a 1;1 ratio or something to guide us more. Overall, I would skip this in the future.

  2. Amy K
    Reviewed on Sunday, July 06, 2014
    100 out of 100
    • Rating
      Best / 4
    Love it!
    • I've been a Paula's Choice fan for years and this is a great product. I love being able to mix it into my own lotion and there's no real smell. My color looks natural and not orangey or Oompa Loompa at all. I'm pretty pale and I love having some color! Thanks, Paula!!

  3. Anonymous
    Reviewed on Friday, July 04, 2014
    20 out of 100
    • Rating
      Worst / 4
    • I love the Sun 365 Self Tanning Foam and thought this would be a good way to keep my "tan" while on vacation. While it is airplane friendly, the pros stop there. Despite lots of experimenting with the ratio of tanning concentrate to moisturizer, I was not able to get this product to "tan" my fair skin.

    Customer Service Response
    Replied on: Monday, July 14, 2014

    Thanks for your review! We're sorry this didn't work for you and wish we had an explanation as to why it didn't. It's a very concentrated formula (hence its size) that should work brilliantly for fair skin. It's possible you may have "diluted" it too much via your facial or body moisturizer, but in any event, please contact us for a full refund.

  4. MICHAL S.
    Reviewed on Monday, June 30, 2014
    100 out of 100
    • Rating
      Best / 4
    • Like other reviewers I love this--a brilliant (as Paula likes to say on her podcast) product. No tanner smell, easy to adjust for your desired shade, saves time, and doesn't streak! I'm another blue eyed red head that is quite pale so having a nice glow on the décolletage, legs and face is a real treat. I use it with the BHA body cream on the décolletage, the AHA on the legs and the BHA 1% lotion on the face-- all products I would use anyway. 3 drops for each body area and 1 or 2 for face.

  5. DUSTIN R.
    Reviewed on Thursday, June 19, 2014
    100 out of 100
    • Rating
      Best / 4
    • It's actually unbelievable to me how natural this looks and how easy it is to use. I use just a bit to give my skin a little color, not a tan per se. After so many years of religious sunscreen use, my face is fairly pale (rather, not the color it once was when it was assaulted by the sun). Extremely easy to use. The light gel texture is easy to mix, too. I actually mix a tiny bit into my sunscreen, and voila! A few hours later, a hint of color. Pretty genius.

  6. Carolyn B.
    Reviewed on Tuesday, June 17, 2014
    100 out of 100
    • Rating
      Best / 4
    I'm happy
    • I find this very easy to use. It took a few tries to figure out how many pumps to use, but I've settled on 4 pumps of this with a small amount of lotion. It works better for me if I've applied my lotion first on dry skin - without this mixed in - then I take 4 pumps of this and a bit more of lotion and go over the area again. I'm happy with the color and the smell. Yes, it does smell! But I think this looks natural, and I'm a very pale red-head with blue eyes that only burns.

  7. JULIA l.
    Reviewed on Tuesday, June 17, 2014
    100 out of 100
    • Rating
      Best / 4
    Favorite Product
    • It has taken me years to find a self-tanner for my face that works. This product is outstanding - I use one or two pumps in the morning with my tinted moisturizer. I have sensitive, oily skin and the Self-Tanning Concentrate does not adversely affect my skin at all. It develops into a natural looking tan that lasts. And the best part is there is no scent! Thank you for developing this product!

  8. Alexis S.
    Reviewed on Thursday, June 12, 2014
    100 out of 100
    • Rating
      Best / 4
    Brilliant !!
    • This is the most brilliant idea ever! Have always disliked the fragrance in self tanner and have had trouble with my regular lotion breaking down the tan in between tanner applications, but not anymore. I so like being able to use my fragrance free lotion as my tanner and being able to regulate the tanner strength. Also absolutely no self tanner odor. Maintaining the tan is so easy since my lotion is the same as my tanner. Please continue to offer this product.

  9. Chris P.
    Reviewed on Tuesday, June 10, 2014
    100 out of 100
    • Rating
      Best / 4
    Have tan, will travel...
    • Brilliant! Now I can transform my own moisturizer into the perfect sunless tanner. Since this and all of Paula's products are fragrance free, it doesn't interfere with the scent of my own lotions. I can adjust the level of tanning by simply adding more or less product to the my moisturizer. AND - the size makes it super easy to take on flights when I travel. What else can I say but brilliant? Again...

  10. Lisa C
    Reviewed on Monday, June 09, 2014
    80 out of 100
    • Rating
      Good / 4
    • I'm not a sun baby but there is something alluring about the glow of a tan/glow especially here in Minnesota where our summers are short. I applied this product after an am shower mixing it with my Aveeno body lotion to my arms and legs. I also mixed it in with the Resist Barrier moisturizer for my face and neck. By the afternoon I had a subtle glow with no streaking. I did notice a smell which I elevated with some cocoa butter lotion. Love the product!

  11. Janice
    Reviewed on Monday, June 02, 2014
    100 out of 100
    • Rating
      Best / 4
    Wow, another amazing product!
    • This self-tanner I nothing short of amazing. I put 2 drops in my facial moisturize & apply to my face, neck & décolleté. It gives such a natural tan in 1 application. If I want to go darker, I apply the same amount the next day. It depends. No streaks, I have been told I glow & asked where I've been, lol. Thanks Paula!

  12. JORDAN B.
    Reviewed on Monday, May 26, 2014
    100 out of 100
    • Rating
      Best / 4
    Natural-looking and non-irritating
    • This is the first time I've used ST on my face as my facial skin tends to react to a lot of products. Mixed a drop (I'm quite fair) with my RESIST Hydrator and I'm very pleased with the results. No irritation, no breakouts, just natural looking skin a shade more tan, which helps to disguise the reddened areas on my face. In fact, I've been told that I look so well-rested and have a "glow". Thanks, Paula's Choice team for a great product. It's on to legs next!

  13. Karyn
    Reviewed on Saturday, May 24, 2014
    100 out of 100
    • Rating
      Best / 4
    Just Perfect!
    • Finally a self tanning product without the smell, streaks, blotchy knees/ankles or orange color. Thank you!! As a skin cancer survivor I never venture out without head-to-toe sunscreen, but miss the warm tan color that I grew up with in Southern California. Adore the fact that I can use my own lotion to apply this, and how perfect for packing when traveling:) Goes on so easy and produces a light tan that you can easily darken with another application.

  14. laura y.
    Reviewed on Monday, May 19, 2014
    100 out of 100
    • Rating
      Best / 4
    Love it!
    • I have been using Sun365 self tanning concentrate for about a week,and I love it. no strong smell,No streaks, and natural color. I love that I can control the color and use with my own lotion. I have been using it with Paula's Skin smoothing Body treatment. I was a little worried that the 2 products would not work together well since the lotion has retinol,but it works great.

  15. RACHAEL L.
    Reviewed on Monday, May 12, 2014
    100 out of 100
    • Rating
      Best / 4
    Finally, a Self Tan Success
    • My history of using self-tanning products usually results in one of two ways - orange or streaky. I am also an impatient mother of two small boys - I don't have time to do the whole usual process of self-tanning that prevents streaks. I fail at even gradual tanners. This product is perfect! Just a couple of drops with the lotion I would use anyway (even sunscreen!) creates as subtle or strong a glow as I want. I'm light and I'm just looking for a natural look - nothing too Jersey Shore. Great!

  16. Brittany P.
    Reviewed on Friday, May 09, 2014
    100 out of 100
    • Rating
      Best / 4
    Fast, natural, and even color
    • I liked the self-tanning gel, but I wanted to try this so I could moisturize and "tan" in one step. I mixed with the Clear Skin Hydrator on my face, and the Skin Revealing AHA lotion on the rest of my body. Just a drop actually comes out with each pump. I was worried about mixing the exact same ratio of lotion to self-tanner each time, but everything tanned evenly. No streaking or dark blotches. I used two drops, and the color was a tan glow, but not like I just went to the beach.

« Prev Page of 2

What makes this product unique?
SUN 365 Self-Tanning Concentrate packs a high percentage of DHA—a well-researched tanning ingredient—into an odor-free, water-light formula. A few pumps are all it takes to give skin a natural-looking, long-lasting tan without exposing it to the sun’s damaging rays. With SUN 365 Self-Tanning Concentrate, any regular facial or body moisturizer becomes your ideal self-tanner. Now there’s no need for you to worry about whether a self-tanner’s texture meets your preferences; you can simply add this concentrate to your favorite face and body moisturizer. Best of all, you’re in complete control of how much color you get. Want a little color? Add half to one pump to your moisturizer. Want a deeper tan? Add another few pumps and in a few hours your customized tan transforms your skin from drab to fab!

This product is 100% fragrance-free.

Who is this product for?
All skin types. This product is suitable for anyone who seeks a natural, long-lasting tan without sun exposure. Water-light formula is ideal for breakout-prone skin.

Sources to support the claims made for the SUN 365 Self-Tanning Concentrate

International Journal of Cosmetic Science, August 2011, pages 359-365; International Journal of Dermatology, April 2008, pages 402-406; British Journal of Dermatology, August 2003, pages 232-240; and

Key Ingredients: erythrulose, troxerutin, dihydroxyacetone

Product Ingredients:

Water, Dihydroxyacetone (self-tanning agent), Troxerutin (antioxidant flavonoid/skin-conditioning agent), Methylpropanediol (penetration enhancer) Dimethyl Isosorbide (solvent), Dimethicone (silicone slip agent), Erythrulose (self-tanning agent), PPG-2 Isoceteth-20 Acetate (emulsifier), Dimethicone Crosspolymer, Polyacrylate-13 (film-forming agents), Polysorbate 20 (emulsifier), Citric Acid (pH adjuster), Xanthan Gum, Carbomer (thickeners), Sodium Benzoate, Potassium Sorbate (preservatives), Polyisobutene (thickener), Disodium EDTA, Sodium Hydroxide (stabilizers), Ethylhexylglycerin (skin-conditioning agent), Phenoxyethanol (preservative).


  1. Start with clean, dry skin.
  2. Dispense moisturizer into the palm of your hand, and then add 2-3 pumps of the concentrate for a medium tan result.
  3. Apply the mixture evenly and smoothly, one area at a time.
  4. Wash hands thoroughly to avoid tan palms and cuticles.
  5. Wait 10-15 minutes for the skin to completely dry before dressing.
  6. Color should develop within 1–3 hours and may continue to deepen for a few hours after that. If the desired level of darkness is not obtained after one application, simply reapply and your "tan" will deepen. Once you are satisfied with the results, reapply self-tanner every few days to maintain depth of color.
  7. Full results are visible in 24-48 hours.


  • Use a nail brush to prevent getting color under your fingernails and toenails, or, alternately, apply this product wearing disposable plastic gloves.
  • A tan from a self-tanner does not provide any sun protection! It is essential to continue using sunscreen while using self-tanner.
  • The active ingredient in SUN 365 Self-Tanning Concentrate is dihydroxyacetone. This ingredient reacts with the amino acids in the top (dead) layers of skin (keratinized skin) to turn the skin a golden-brown color. Your color will be darker or lighter depending on how much of the Concentrate you mix with your facial or body moisturizer.
  • If you opt to apply self-tanner to the tops of your hands, it’s a good idea to lightly go over your cuticles and any rough edges around fingers and toes with a Q-Tip dampened with nail polish remover. This step ensures self-tanner won’t set and unnaturally darken those areas.

How long does the color last?

That depends on how well it "takes" on your skin. Results with the same self-tanner can vary from person to person because of an individual’s chemistry or skincare routine. On some people the color may last a week or more, while others find it lasts a couple of days. However, because SUN 365 Self-Tanning Concentrate contains a higher concentration of self-tanning ingredient dihydroxyacetone, most will find their color lasts one to three days longer than when they use standard self-tanners.

Results will not last as long if you use an AHA or BHA exfoliant on your face or body, use a facial or body scrub, or a loofah in the shower. All of these exfoliants remove some of your “tan” along with dull, dead skin cells but one reapplication of SUN 365 Self-Tanning Concentrate refreshes your faux tan.

How does using an AHA or BHA exfoliant affect the results I get from using SUN 365 Self-Tanning Concentrate?

First, we do not advise mixing this Concentrate with any of our AHA or BHA exfoliants. Second, there are pros and cons to combining any exfoliant (AHA or BHA exfoliant or topical scrub) with a self-tanner. This concentrated formula contains dihydroxyacetone (a derivative of sugar that turns skin cells a shade of brown), which affects only the uppermost layers of skin. Because exfoliants affect these same layers, they work to slough off the skin cells affected by the self-tanner, thus reducing how long your "tan" lasts. The positive is that when the skin is smoother (the benefit of using a well-formulated exfoliant) you get much more even-toned results from the self-tanner. To keep the level of color you want and benefit from daily use of an exfoliant, simply apply the self-tanner more often.

Why is the size so small compared to most other self-tanning products?

The size of this product is due to the concentrated nature of the formula and how it is meant to be used. It takes only a few drops to get a natural-looking tan. Plus, SUN 365 Self-Tanning Concentrate allows you to customize the level of color. It also allows you to turn the facial or body moisturizer (even those with SPF) you’re already using into a self-tanner!

Whereas a regular self-tanner requires quite a bit to achieve head-to-toe results, it only takes a couple pumps (which is a very small amount) of SUN 365 Self-Tanning Concentrate to get equivalent results.

Can I mix SUN 365 Self-Tanning Concentrate with my facial moisturizer with SPF? What about regular sunscreen?

Although normally we advise not to mix other products (like Resist C15 Super Booster) with facial or body sunscreens, because only a few drops of SUN 365 Self-Tanning Concentrate are needed, the mixing shouldn’t affect the ability of your sunscreen to provide broad-spectrum protection. If you like, once the mix of Self-Tanning Concentrate and your sunscreen has set, you may apply more sunscreen or a foundation and/or pressed powder with sunscreen to provide another layer of anti-aging protection. If you opt to mix this self-tanner with your daily SPF product, use no more than two pumps of Sun 365 Self-Tanning Concentrate. More than that could dilute the amount of sun protection you're getting, in which case you should apply the self-tanner first, allow it to absorb, then follow with your facial or body sunscreen.

Will SUN 365 Self-Tanning Concentrate work to make vitiligo look more even?

Quite possibly, yes! There is some research showing that applying self-tanning products with a higher concentration (above 6%; this Self-Tanning Concentrate contains 20%) of the self-tanning ingredient dihydroxyacetone can help mask the loss of pigment and patchy look of vitiligo. SUN 365 Self-Tanning Concentrate may be applied full-strength to these areas, but we advise testing it on a smaller area first to be sure you like the color that results.

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