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SUN 365 Self-Tanning Foam

Skip the sun damage, streaking, and self-tanner smell. Our self-tanning foam gives you a perfectly even, natural-looking tan in just a few hours. Get glowing.
Item #: 305
  • For All Skin Types
  • Quick-drying, tinted foam ensures a flawless application
  • Provides a natural-looking, streak-free tan in as little as one hour
  • Long-lasting, odor-free formula—no telltale self-tanner smell!
  • Formulated for use on the face and body

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SUN 365 Self-Tanning Foam

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Customer Ratings:

88 out of 100
(Based on 77 Reviews)
Page of 4 Next »
  1. Su Sang
    Reviewed on Wednesday, November 19, 2014
    100 out of 100
    • Rating
      Best / 4
    Really like this foam
    • I am really liking this foam tanner. The foam dispensing makes this liquid product more usable. No smell. I use it every other day on my face and neck/chest so that I have some color. I use it over the Resist Retinol Serum and it gives my normal skin some moisture, but it's not sticky. Highly recommended.

  2. JM
    Reviewed on Wednesday, October 22, 2014
    100 out of 100
    • Rating
      Best / 4
    Best Self Tanner Anywhere!
    • I have tried just about every self tanner I could find and Paula's Choice is by far the best! The smell is not horrible and it looks good and natural from the first application. You don't have to keep applying it every day to get a little color, once a week is enough for me. I won't use anything else now, this is a must have!

  3. Jeni L.
    Reviewed on Tuesday, October 07, 2014
    60 out of 100
    • Rating
      Neutral / 4
    so sad......
    • I have used the old Paula self tanner for years.... it was the only one that didn't make me break out and itch...... I was able to get even coverage on my legs, without streaks..... This new formula just doesn't work as well.... it doesn't give as much color and tends to streak..... I am continuing to use it, hoping that I will get the hang of it.... the color also doesn't last as long...... It is so disappointing when a company discontinues a product that you love..... :o(

    Customer Service Response
    Replied on: Tuesday, October 07, 2014

    Thanks for your feedback! If you remain unhappy with this self-tanner we encourage you to contact us for a refund or exchange. It's definitely a different texture than the original gel.

    —Admin
  4. MICHELE B.
    Reviewed on Tuesday, September 23, 2014
    20 out of 100
    • Rating
      Worst / 4
    Bring the old formula back please
    • This is no where near as effective as the old formula. The old I could put on once and the next morning have a perfect glow. This new formula which I ordered 2 bottles of thinking it was the same but easier to use, has not even come close to the old (even after 3 applications). I have followed the directions, as always & I just don't think it even stands up to the drugstore brands. Very disappointed.

    Customer Service Response
    Replied on: Monday, October 06, 2014

    We're so sorry this new self-tanner didin't make you happy. While we're not planning to bring back the previous formula, we're happy to provide a full refund and of course you can check out all of the other self-tanner we recommend on Beautypedia!

    —Admin
  5. Donna M.
    Reviewed on Monday, September 15, 2014
    40 out of 100
    • Rating
      Poor / 4
    Definitely not odorless
    • I wish I could give this a good rating. Every other product I've used from PC has been amazing and very good value for money and have transformed my skin. So I was very excited to find a self-tanner than claims it has no odor. Unfortunately I found the exact opposite. It does not smell when applied is very easy to apply, dries quick, streak free with nice color, but the odor the next day was so strong I have to unfortunately discontinue. You'd have to be 'hard of smelling' not smell it : (

    Customer Service Response
    Replied on: Monday, September 15, 2014

    Thanks for your review! We suspect that, for whatever reason, this self-tanner just doesn't jibe with your skin's chemistry, hence the smell. Others have commented on its lack of odor, and it was definitely formulated to minimize this potential. Please contact us to arrange for a refund or exchange.

    —Admin
  6. BethanyT
    Reviewed on Monday, September 15, 2014
    100 out of 100
    • Rating
      Best / 4
    Pretty awesome!
    • This is awesome! I don't have experience with self tanner because I've always been afraid of the orange color and unevenness we've all seen. Alas my desire to have some color outweighed my fears after reading the reviews of this product. Self tanner takes practice to avoid heaviness in unwanted areas like the feet, but I have to say I'm impressed. The color is very natural, even color distribution, great staying power, fades evenly, and fools everyone:) PS. The price is great too, thanks!

  7. Kasia
    Reviewed on Sunday, September 14, 2014
    100 out of 100
    • Rating
      Best / 4
    Best self tanner ever!
    • I've been a loyal user of old self tanner for years. It gave me a great color and I've always received many compliments. I use body AHA lotion all the time so I've never had problems with uneven coloring. I liked it so much that I was afraid to use a foam version but I'm so happy I tried! I get the same results with the benefit of fast drying ( just few minutes) an no smell at all. It is amazing product!

  8. Morgan C.
    Reviewed on Tuesday, September 09, 2014
    40 out of 100
    • Rating
      Poor / 4
    Messiest tanner I've ever used.
    • The tanner itself was fine. It faded evenly, had no bad tanner smell, and was a nice color. However, the packaging was a nightmare. I've never had a liquid leak so badly in my life. I may have just gotten a dud, but no matter what surface I put the container on, there would be ring stains left and I would get it all over my hands when I moved it. I resorted to keeping it in a plastic bag, but that just created a new mess. Overall, it's worth a try, but it might leak in the process.

    Customer Service Response
    Replied on: Tuesday, September 09, 2014

    Thanks for your review! We're so sorry this happened; it's not normal, so please contact us so that we can rectify this situation for you.

    —Admin
  9. Erika A
    Reviewed on Monday, September 08, 2014
    100 out of 100
    • Rating
      Best / 4
    Best Self Tanner !
    • I started self tanning 6 months ago and finally found the best one! I tried gradual tanning lotions that take too much effort with little result, tanning sheets which color doesn't last long and are $$$, ones that bronze first and get all over clothes. Paula's does exactly as described, applies easily, dries fast and delivers a beautiful tan that lasts! No streaks, no sparkles, great results, great price, I always have an extra on hand. I also like the concentrated version, need bigger size.

  10. JT
    Reviewed on Saturday, September 06, 2014
    40 out of 100
    • Rating
      Poor / 4
    No Color
    • I love that it is fragrance free and non-irritating to my skin. I love that it dries super fast. I am a sunless tanner addict and have the routine down to a science; but I could not get color from this foam no matter how I applied it. The whole routine of sunless tanning I like to make as minimalist as possible. So, the quick drying foam already had me hooked. However, if I have to apply it every single night to just get a sunkissed glow I am over it. Great base product. Needs more DHA.

  11. Digi
    Reviewed on Tuesday, September 02, 2014
    60 out of 100
    • Rating
      Neutral / 4
    Not Enough Color
    • I was a regular user of Paul's Self-Tanning Gel. Great color, but yes, it took time to dry. This new product is great in that it does dry quickly, but I cannot achieve the same color change as in the previous product. This product is very watery and even after several applications, I cannot get the color I used to achieve. Great that is dries fast but not enough color change. Wish I could get the former product again!

  12. Kisa
    Reviewed on Wednesday, August 20, 2014
    100 out of 100
    • Rating
      Best / 4
    BEST SELF TANNER.....Period!!!
    • By far the BEST self tanner I have ever used. This stuff is AMAZING!!! Yes, self tanner can be tricky to apply but once you master the application process you will know it's the best one out there. I put it on right out of the shower and it dries immediately....I never feel sticky or yucky like with other tanners. Best of all it takes less than 5 minutes for me to apply. Color is amazing too and it lasts for days. Paula....PLEASE DO NOT stop making this product!

  13. Alex
    Reviewed on Tuesday, August 19, 2014
    100 out of 100
    • Rating
      Best / 4
    Best self-tanner I've ever used!
    • This is amazing stuff! I've tried several self-tanning products from other company's that Paula's team rated as "Best", but this is better than any of them! I have very fair skin, but this looked very natural and NOT orange or sparkly (thank goodness). Since using this product, I've received compliments on my tan for the first time in my life! I just tried to order a replacement, but it is currently sold out, which is disappointing, yet not surprising. Can't wait to get more!

  14. Cindy
    Reviewed on Monday, August 18, 2014
    100 out of 100
    • Rating
      Best / 4
    THE Best
    • I have used many brands and types of self tanners and Paula's Choice tanning foam is the absolute best. So easy to use, dries fast, color does not transfer to clothes, and the color is very natural looking. I apply the foam with a tanning mitt and it just takes a couple of minutes. My only complaint is I need more and it has been out of stock for a while. I sure hope it isn't going to be discontinued. I would use this year round when I feel the need for a hint of color. Just love it!

  15. E. VT.
    Reviewed on Monday, August 18, 2014
    60 out of 100
    • Rating
      Neutral / 4
    Good with drawbacks
    • After using this for a month, this is nice in several ways. But it's important to know that while it looks natural in natural light -- as well as SOME indoor lighting -- it does NOT look natural under fluorescent light. If you are taking photos in fluorescent light, you might look orange in the pictures. That's my experience. I personally save this for my legs. Would really love it if Paula came out with "self tanning" that had ONLY caramel coloring rather than the self-tanner ingredient.

  16. Kathy
    Reviewed on Monday, August 04, 2014
    100 out of 100
    • Rating
      Best / 4
    So happy with this product
    • I am a very fair-skinned blonde who burns very easily. I have used MANY self-tanners over the years, with usually disappointing results. I decided to try Paula's, since I've been so happy with her other products. I was REALLY happy with this self-tanner. It goes on easily, has an incredibly natural color, lasts a good while, nary a streak to be had. Even my hands look good, which is really hard with most tanners. No buildup at knees or elbows. I will never use another self-tanner!

  17. SABINE K.
    Reviewed on Sunday, August 03, 2014
    20 out of 100
    • Rating
      Worst / 4
    Warning - MUST use layer of moisturizer first!
    • As a regular "self-tan" user proficient at blending, I figured I could apply this with moisturizer only on thicker/drier areas (knees/feet). Was shocked to wake up this morning with streaks & splotches along my legs! The product dried very quickly and immediately "clung" to skin which should've given me pause, but I kept going assuming I'd be just fine. It's disappointing to have to add a step by moisturizing first; why just not formulate a creamier product to begin with? Sigh!

    Customer Service Response
    Replied on: Monday, August 04, 2014

    Thanks for your review! The formula's unique texture and lightness allow it to dry fast, which is what most people want from a self-tanner. Offering a creamy formula would mean longer dry time before one could get dressed or get into bed, which is why we advise exfoliating and then applying a light layer of body moisturizer, especially to areas where skin is thicker. Once the moisturizer has set, apply the self-tanning foam. If you remain unhappy with this product, we're happy to provide a full refund or exchange; just contact us and we'll make it happen.

    —Admin
  18. Jackie A.
    Reviewed on Tuesday, July 22, 2014
    100 out of 100
    • Rating
      Best / 4
    Best I've used and I've used a lot!
    • This is absolutely the best self tanner, it is second only to the professionally applied one. Better than the Saint Tropez foam IMO and that is nearly twice the price and is smelly! Paula's is practically odor free. The color is beautiful, it dries quickly and evenly and doesn't leave tell tale stains on my hands! Other self tanners also faded strangely, leaving me with mottled looking skin but not Paula's. I just love it. Makes me look healthier. Please never quit making this product.

  19. Jeannine P.
    Reviewed on Wednesday, July 16, 2014
    20 out of 100
    • Rating
      Worst / 4
    Disappointed
    • Spreads easily, evenly. Otherwise, felt it was a waste of money. Applied it several days in a row over legs, arms, chest, feet - only tanned in the joint areas like elbows, back of ankle, and leg hair follicles. Otherwise, no buildup and only a hint of tint from the first day on. When I smoothed it on, it just seemed to disappear on me.

    Customer Service Response
    Replied on: Wednesday, July 16, 2014

    Hi  Jeannine! Thank you for sharing your review, and we're sorry the Sun 365 Self-Tanning Foam didn't work out for you. Please contact our Customer Care Team, and they would be happy to help with a refund or exchange.

    —Admin
  20. Anonymous
    Reviewed on Sunday, July 13, 2014
    20 out of 100
    • Rating
      Worst / 4
    Odorless? Maybe not!
    • While this product is easy to apply, it only provides a very light tan which is barely noticeable. The biggest drawback, however, was the odor. Yes, it's not as pronounced as were the self tanners of years ago, but it is definitely still there. The odor was so offensive, that I discontinued using it for fear that others might smell it as well. So, this product turned out to be a waste of money as it doesn't pay for me to return it. Lesson learned, I guess.

    Customer Service Response
    Replied on: Monday, July 14, 2014

    We're sorry your experience with this self-tanner wasn't a pleasant one. The majority of people who use it did not notice any telltale odor (we tested this during development on dozens of people who were brutally honest with us); however, scent can also be highly subjective. We will happily provide a complete refund for this product, so please contact us for assistance with this.

    —Admin
  21. David
    Reviewed on Sunday, July 13, 2014
    100 out of 100
    • Rating
      Best / 4
    Good stuff!
    • Excellent product. 100% believable color. Dries very quickly. Tint does help make sure its applied evenly. It does have a faint tanner smell, but far, far less so than most self tan products. I've only used this on my face to give my pale Irish skin a little color. I know better than to try to do a full body tan. I've tried in the past and it never comes out quite right. Still, I think this product would give the best chances to pull it off.

  22. Trish H
    Reviewed on Thursday, July 03, 2014
    100 out of 100
    • Rating
      Best / 4
    you will be happy!
    • If you think self-tanner is not for you, try this. You will be happy! As so many others have said, it does what you want it to do without requiring that you set aside an entire evening of walking around half-naked. No huge prep, just a little smoothdown with a washcloth and a thin layer of moisturizer, use reasonable diligence to make sure you have evenly covered the area and go! What self-tanners should all strive to do.

  23. Julia
    Reviewed on Tuesday, June 24, 2014
    100 out of 100
    • Rating
      Best / 4
    Good product for a great price!
    • I think this is a great product for those with very light skin who want some color during the summer! The color is natural looking and no streaking if applied properly (moisturize and use a glove) It will prevent your tan from getting splotchy! The tan color is not as deep as some other tanners so I'm not sure if it would work as well for those with darker skin tones. One of the best tanners I've tried yet and can't beat the price!

  24. Adrienne
    Reviewed on Saturday, June 21, 2014
    100 out of 100
    • Rating
      Best / 4
    Finally no orange
    • I have porcelain skin and I have tried a number of self tanners. They usually smell. They usually leave me a little orange. Not this one! I can't believe what a nice and natural color I have. I would recommend following the instructions by using any kind of moisturizer first so you have a chance to even it out. Gloves are also a good idea or mitt since it dries fast. This develops quite a bit after application so don't worry if it looks light. Hours later you will see a big difference.

  25. MARY ELLEN E.
    Reviewed on Saturday, June 14, 2014
    100 out of 100
    • Rating
      Best / 4
    The best I've ever used!
    • This is without a doubt the very best self-tanner I have ever used. The tinted formula lets me see where I've applied it. It smooths and blends in easily. And within a hour or two the color begins to develop. So natural - the perfect tan color. And no awful smell. It lasts and lasts. Love it!

Page of 4 Next »

What makes this product unique?
Our long-lasting, self-tanning foam can help you achieve gorgeous, golden skin without subjecting your skin to the aging effects of sun exposure. The ultra-quick-drying foam is lightly tinted to ensure a flawless application. In just a few hours, your skin will develop a natural-looking, streak-free tan that perfectly complements your skin tone. It is specially formulated to minimize or eliminate that telltale self-tanner odor.

This product is 100% fragrance-free and clinically proven to be non-irritating.

Who is this product for?
All skin types. This product is suitable for anyone who seeks a natural, long-lasting tan without sun exposure. Water-light formula is ideal for breakout-prone skin.

Sources to support the claims made for the SUN 365 Self-Tanning Foam

The Journal of Dermatology, November 2009, pages 587–591; The British Journal of Dermatology, August 2003, pages 332–340; American Journal of Clinical Dermatology, Volume 3, 2002, pages 317–318; Chemical Engineering News, June 2000, and http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm049090.htm#DihydroxyacetoneDHA

Key Ingredients: glycerin, erythrulose, dihydroxyacetone, caramel

Product Ingredients:

Water, Dihydroxyacetone (self-tanning agent), Glycerin (skin-repairing ingredient), Ethoxydiglycol (penetration enhancer), Caramel (natural coloring agent), Polysorbate 20 (emulsifier), Erythrulose (self-tanning agent), Decyl Glucoside (gentle foaming agent), Ethylhexylglycerin (skin-conditioning agent), Citric Acid, Sodium Hydroxide (stabilizers/pH adjusters), Phenoxyethanol (preservative).

DIRECTIONS:

  1. Take a quick shower; do not soak.
  2. Use a body wash or shower gel.
  3. Gently exfoliate with a soft washcloth while in the shower. Be careful not to overdo it.
  4. Towel dry completely.
  5. Apply a light layer of Paula’s Choice body moisturizer.
  6. Apply the self-tanning foam evenly and smoothly, one area at a time.
  7. Wash hands thoroughly; use a nail brush to avoid tan palms and cuticles.
  8. Do not use any additional skincare products for at least one hour after application.
  9. To avoid staining fabric, wait five minutes after application before dressing or getting into bed.
  10. Your "tan" should develop within 1–3 hours and may continue to deepen for a few hours after that. If desired level of color is not achieved after one application, simply reapply and your "tan" will deepen. Once you are satisfied with the results, reapply every few days to maintain depth of color.

Warning: Self-tanners do not protect from sun damage. You must still apply a sunscreen.

DID YOU KNOW?
Self-tanner products can collect in creases of skin as well as over dry or rough skin, so apply less over those areas or use a paper towel to dab off the excess.

Use a clean makeup sponge to apply self-tanner to tops of hands and feet. Use another sponge that’s dampened with water and cleanser to remove excess self-tanner from palms of hands or from nails and cuticles.

How long does the color last?

That depends on how well it "takes" on your skin. Results often vary widely with the same self-tanner because of your own chemistry or your skincare routine. On some the color may last a week or more, while others find it lasts 2 days or fewer. Results will not last as long if you use an AHA or BHA exfoliant on your face or body, use a facial or body scrub, or a loofah in the shower. All of these exfoliants remove some of your “tan” along with dull, dead skin cells but it only takes reapplication of the self-tanner to refresh your faux tan.

How does using an AHA or BHA affect the results I get from using SUN 365 Self-Tanning Foam?

There are pros and cons to combining any exfoliant (AHA or BHA exfoliant or topical scrub) with a self-tanner. Our self-tanner contains dihydroxyacetone (a derivative of sugar that turns skin cells a shade of brown), which affects only the uppermost layers of skin. Exfoliants affect these same layers and, as a result, the exfoliant sloughs off the skin cells affected by the self-tanner, thus reducing how long your "tan" lasts. The positive is that when the skin is smoother (the benefit of using a well-formulated exfoliant) you get much more even-toned results from the self-tanner. To keep the level of color you want and benefit from daily use of an exfoliant, simply apply the self-tanner more often.

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