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SUN 365 Self-Tanning Foam

Skip the sun damage, streaking, and self-tanner smell. Our self-tanning foam gives you a perfectly even, natural-looking tan in just a few hours. Get glowing.
Item #: 305
  • For All Skin Types
  • Quick-drying, tinted foam ensures a flawless application
  • Provides a natural-looking, streak-free tan in as little as one hour
  • Long-lasting, odor-free formula—no telltale self-tanner smell!
  • Formulated for use on the face and body

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SUN 365 Self-Tanning Foam

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Customer Ratings:

91 out of 100
(Based on 66 Reviews)
Page of 3 Next »
  1. Kisa
    Reviewed on Wednesday, August 20, 2014
    100 out of 100
    • Rating
      Best / 4
    BEST SELF TANNER.....Period!!!
    • By far the BEST self tanner I have ever used. This stuff is AMAZING!!! Yes, self tanner can be tricky to apply but once you master the application process you will know it's the best one out there. I put it on right out of the shower and it dries immediately....I never feel sticky or yucky like with other tanners. Best of all it takes less than 5 minutes for me to apply. Color is amazing too and it lasts for days. Paula....PLEASE DO NOT stop making this product!

  2. Alex
    Reviewed on Tuesday, August 19, 2014
    100 out of 100
    • Rating
      Best / 4
    Best self-tanner I've ever used!
    • This is amazing stuff! I've tried several self-tanning products from other company's that Paula's team rated as "Best", but this is better than any of them! I have very fair skin, but this looked very natural and NOT orange or sparkly (thank goodness). Since using this product, I've received compliments on my tan for the first time in my life! I just tried to order a replacement, but it is currently sold out, which is disappointing, yet not surprising. Can't wait to get more!

  3. Cindy
    Reviewed on Monday, August 18, 2014
    100 out of 100
    • Rating
      Best / 4
    THE Best
    • I have used many brands and types of self tanners and Paula's Choice tanning foam is the absolute best. So easy to use, dries fast, color does not transfer to clothes, and the color is very natural looking. I apply the foam with a tanning mitt and it just takes a couple of minutes. My only complaint is I need more and it has been out of stock for a while. I sure hope it isn't going to be discontinued. I would use this year round when I feel the need for a hint of color. Just love it!

  4. E. VT.
    Reviewed on Monday, August 18, 2014
    60 out of 100
    • Rating
      Neutral / 4
    Good with drawbacks
    • After using this for a month, this is nice in several ways. But it's important to know that while it looks natural in natural light -- as well as SOME indoor lighting -- it does NOT look natural under fluorescent light. If you are taking photos in fluorescent light, you might look orange in the pictures. That's my experience. I personally save this for my legs. Would really love it if Paula came out with "self tanning" that had ONLY caramel coloring rather than the self-tanner ingredient.

  5. Kathy
    Reviewed on Monday, August 04, 2014
    100 out of 100
    • Rating
      Best / 4
    So happy with this product
    • I am a very fair-skinned blonde who burns very easily. I have used MANY self-tanners over the years, with usually disappointing results. I decided to try Paula's, since I've been so happy with her other products. I was REALLY happy with this self-tanner. It goes on easily, has an incredibly natural color, lasts a good while, nary a streak to be had. Even my hands look good, which is really hard with most tanners. No buildup at knees or elbows. I will never use another self-tanner!

  6. SABINE K.
    Reviewed on Sunday, August 03, 2014
    20 out of 100
    • Rating
      Worst / 4
    Warning - MUST use layer of moisturizer first!
    • As a regular "self-tan" user proficient at blending, I figured I could apply this with moisturizer only on thicker/drier areas (knees/feet). Was shocked to wake up this morning with streaks & splotches along my legs! The product dried very quickly and immediately "clung" to skin which should've given me pause, but I kept going assuming I'd be just fine. It's disappointing to have to add a step by moisturizing first; why just not formulate a creamier product to begin with? Sigh!

    Customer Service Response
    Replied on: Monday, August 04, 2014

    Thanks for your review! The formula's unique texture and lightness allow it to dry fast, which is what most people want from a self-tanner. Offering a creamy formula would mean longer dry time before one could get dressed or get into bed, which is why we advise exfoliating and then applying a light layer of body moisturizer, especially to areas where skin is thicker. Once the moisturizer has set, apply the self-tanning foam. If you remain unhappy with this product, we're happy to provide a full refund or exchange; just contact us and we'll make it happen.

    —Admin
  7. Jackie A.
    Reviewed on Tuesday, July 22, 2014
    100 out of 100
    • Rating
      Best / 4
    Best I've used and I've used a lot!
    • This is absolutely the best self tanner, it is second only to the professionally applied one. Better than the Saint Tropez foam IMO and that is nearly twice the price and is smelly! Paula's is practically odor free. The color is beautiful, it dries quickly and evenly and doesn't leave tell tale stains on my hands! Other self tanners also faded strangely, leaving me with mottled looking skin but not Paula's. I just love it. Makes me look healthier. Please never quit making this product.

  8. Jeannine P.
    Reviewed on Wednesday, July 16, 2014
    20 out of 100
    • Rating
      Worst / 4
    Disappointed
    • Spreads easily, evenly. Otherwise, felt it was a waste of money. Applied it several days in a row over legs, arms, chest, feet - only tanned in the joint areas like elbows, back of ankle, and leg hair follicles. Otherwise, no buildup and only a hint of tint from the first day on. When I smoothed it on, it just seemed to disappear on me.

    Customer Service Response
    Replied on: Wednesday, July 16, 2014

    Hi  Jeannine! Thank you for sharing your review, and we're sorry the Sun 365 Self-Tanning Foam didn't work out for you. Please contact our Customer Care Team, and they would be happy to help with a refund or exchange.

    —Admin
  9. Anonymous
    Reviewed on Sunday, July 13, 2014
    20 out of 100
    • Rating
      Worst / 4
    Odorless? Maybe not!
    • While this product is easy to apply, it only provides a very light tan which is barely noticeable. The biggest drawback, however, was the odor. Yes, it's not as pronounced as were the self tanners of years ago, but it is definitely still there. The odor was so offensive, that I discontinued using it for fear that others might smell it as well. So, this product turned out to be a waste of money as it doesn't pay for me to return it. Lesson learned, I guess.

    Customer Service Response
    Replied on: Monday, July 14, 2014

    We're sorry your experience with this self-tanner wasn't a pleasant one. The majority of people who use it did not notice any telltale odor (we tested this during development on dozens of people who were brutally honest with us); however, scent can also be highly subjective. We will happily provide a complete refund for this product, so please contact us for assistance with this.

    —Admin
  10. David
    Reviewed on Sunday, July 13, 2014
    100 out of 100
    • Rating
      Best / 4
    Good stuff!
    • Excellent product. 100% believable color. Dries very quickly. Tint does help make sure its applied evenly. It does have a faint tanner smell, but far, far less so than most self tan products. I've only used this on my face to give my pale Irish skin a little color. I know better than to try to do a full body tan. I've tried in the past and it never comes out quite right. Still, I think this product would give the best chances to pull it off.

  11. Trish H
    Reviewed on Thursday, July 03, 2014
    100 out of 100
    • Rating
      Best / 4
    you will be happy!
    • If you think self-tanner is not for you, try this. You will be happy! As so many others have said, it does what you want it to do without requiring that you set aside an entire evening of walking around half-naked. No huge prep, just a little smoothdown with a washcloth and a thin layer of moisturizer, use reasonable diligence to make sure you have evenly covered the area and go! What self-tanners should all strive to do.

  12. Julia
    Reviewed on Tuesday, June 24, 2014
    100 out of 100
    • Rating
      Best / 4
    Good product for a great price!
    • I think this is a great product for those with very light skin who want some color during the summer! The color is natural looking and no streaking if applied properly (moisturize and use a glove) It will prevent your tan from getting splotchy! The tan color is not as deep as some other tanners so I'm not sure if it would work as well for those with darker skin tones. One of the best tanners I've tried yet and can't beat the price!

  13. Adrienne
    Reviewed on Saturday, June 21, 2014
    100 out of 100
    • Rating
      Best / 4
    Finally no orange
    • I have porcelain skin and I have tried a number of self tanners. They usually smell. They usually leave me a little orange. Not this one! I can't believe what a nice and natural color I have. I would recommend following the instructions by using any kind of moisturizer first so you have a chance to even it out. Gloves are also a good idea or mitt since it dries fast. This develops quite a bit after application so don't worry if it looks light. Hours later you will see a big difference.

  14. MARY ELLEN E.
    Reviewed on Saturday, June 14, 2014
    100 out of 100
    • Rating
      Best / 4
    The best I've ever used!
    • This is without a doubt the very best self-tanner I have ever used. The tinted formula lets me see where I've applied it. It smooths and blends in easily. And within a hour or two the color begins to develop. So natural - the perfect tan color. And no awful smell. It lasts and lasts. Love it!

  15. PENNY H.
    Reviewed on Friday, June 13, 2014
    100 out of 100
    • Rating
      Best / 4
    FINALLY !!!
    • As a long-time user of self-tanner I have to say..YIIPPPEE !! I love this tanner. It looks totally natural w/o streaking or discoloring. Here's my routine.. in the shower I exfoliate lightly, more pressure around knees, ankles, elbows. After shower I lightly apply moisturizer (very thin layer) then apply the tanner. 1 med. pump for below knees, 1 lg. pump for upper legs. 1 med.pump for chest and neck and 1 full pump per arm. Then add a little moisturizer to knees, ankles, & elbows.

  16. DORIS F.
    Reviewed on Thursday, June 12, 2014
    100 out of 100
    • Rating
      Best / 4
    Best Self-Tanner I've Used
    • Best I've tried! Will continue to use it! BEST part: Dries quick! Light as air. Fine with me (but maybe not all that was promised): -Foam dissipates more quickly than I'd like (do still love the foam, and remember I love that it is a light formula) -Tint is light for me to use accurately for even application. (That being said, I'm admittedly a slip shod applier and I feel my legs came out great.) -It will, at times, smell like the tanner it is but WAY BETTER THAN MOST

  17. Amy S
    Reviewed on Wednesday, June 11, 2014
    100 out of 100
    • Rating
      Best / 4
    Love this self tanner!
    • This self tanner turns a great brown shade on me. No orange like some tanners. I use a mitt to apply and the color is even when it develops and fades in a very natural way. I have order 3 bottles already to keep using all summer.

  18. E.D.
    Reviewed on Monday, June 09, 2014
    80 out of 100
    • Rating
      Good / 4
    Great color, but....
    • The color is great. The best. But it's not that easy to apply because it becomes watery almost immediately. It can be applied evenly but it's not easy. You have to work quickly. I applied some to my arms without paying a lot of attention and now they are splotchy. Color is very natural though.

  19. Candice F.
    Reviewed on Sunday, June 08, 2014
    100 out of 100
    • Rating
      Best / 4
    Great self tanner
    • This is the best tanner I have used so far. The mousse foam consistency allows for beautiful application without streaking, and without the foul smell of other tanners. I can apply this to my face without breaking out, as I have tendency of breaking out easily. Thanks PC! I love this stuff!

  20. Susan A.
    Reviewed on Sunday, June 08, 2014
    60 out of 100
    • Rating
      Neutral / 4
    Good self-tanner except...
    • While the final result color of this self-tanner is beautiful and believable, the 'tint' of it is way too light to see where applied. I have extremely pale skin so it should really show up when being applied. This is the only flaw I can see in this self-tanner and if it wasn't for that, this would be a five-star product.

  21. Lenore R.
    Reviewed on Friday, June 06, 2014
    100 out of 100
    • Rating
      Best / 4
    Natural Looking & Easy to Apply
    • This foam is very easy to apply without any blotches. It looks very natural on me. There was a slight smell but it was not overwhelming or bad. The tanner dries very quickly and the color develops over time. No issues with transfer or staining. The quality at this price point is outstanding! I am very happy with this product and I will use it all summer long. Thank you Paula and Team!

  22. Janice
    Reviewed on Monday, June 02, 2014
    100 out of 100
    • Rating
      Best / 4
    The best self tanner!
    • My gosh, Paula does it again! I used to use her gel self-tanner, which I loved, but...I love this one even more! NO smell whatsoever, so easy to apply, & you can get dressed right away. Did not stain my clothes, very, natural-looking tan in 1 application. But, you can go as dark as you want. So glad she came out with this & the other concentrated one . Can't live without these! big Love from me! Thank you. Another plus, you just can't beat the price!

  23. MARIA O.
    Reviewed on Sunday, June 01, 2014
    100 out of 100
    • Rating
      Best / 4
    Best self tan ever!
    • I am one of those people with legs so pale I could blind you walking by in a skirt on a sunny day. I have tried many different self tanners, only really having success with the ones that you use every day to gradually build color - but who wants to put on self tanner every day? This product creates a beautiful, natural looking, streak-free tan. It fades evenly, too. I have been applying every 5 days and am happy with the results. I do notice that self tan odor, but it's not as strong as most.

  24. Nikka W.
    Reviewed on Saturday, May 31, 2014
    100 out of 100
    • Rating
      Best / 4
    Best self tanner out there!
    • This self tanner lives up to everything it claims and more! It was super easy to apply, dried incredibly fast, and developed into a beautiful, natural tan color. Two applications for me was perfect. I've used a lot of other self tanning lotions/potions/sprays and even professional airbrush tans but this is, by far, my favorite already. And the price!? No brainer. There is a slight smell that develops after a few hours but is SO minimal, didn't bother me at all. Thanks, Paula!

  25. mary g.
    Reviewed on Thursday, May 29, 2014
    100 out of 100
    • Rating
      Best / 4
    Bravo!!
    • I didn't think I would find anything I like better than a self tanner I buy from Origins. I was wrong. This is fantastic in several ways: I have had little to no issues getting this on my clothing, it really and truly does not stink, it really and truly does not streak, a little goes a VERY long way, the color is good, and the price is fantastic. I'm smitten!

Page of 3 Next »

What makes this product unique?
Our long-lasting, self-tanning foam can help you achieve gorgeous, golden skin without subjecting your skin to the aging effects of sun exposure. The ultra-quick-drying foam is lightly tinted to ensure a flawless application. In just a few hours, your skin will develop a natural-looking, streak-free tan that perfectly complements your skin tone. It is specially formulated to minimize or eliminate that telltale self-tanner odor.

This product is 100% fragrance-free and clinically proven to be non-irritating.

Who is this product for?
All skin types. This product is suitable for anyone who seeks a natural, long-lasting tan without sun exposure. Water-light formula is ideal for breakout-prone skin.

Sources to support the claims made for the SUN 365 Self-Tanning Foam

The Journal of Dermatology, November 2009, pages 587–591; The British Journal of Dermatology, August 2003, pages 332–340; American Journal of Clinical Dermatology, Volume 3, 2002, pages 317–318; Chemical Engineering News, June 2000, and http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm049090.htm#DihydroxyacetoneDHA

Key Ingredients: glycerin, erythrulose, dihydroxyacetone, caramel

Product Ingredients:

Water, Dihydroxyacetone (self-tanning agent), Glycerin (skin-repairing ingredient), Ethoxydiglycol (penetration enhancer), Caramel (natural coloring agent), Polysorbate 20 (emulsifier), Erythrulose (self-tanning agent), Decyl Glucoside (gentle foaming agent), Ethylhexylglycerin (skin-conditioning agent), Citric Acid, Sodium Hydroxide (stabilizers/pH adjusters), Phenoxyethanol (preservative).

DIRECTIONS:

  1. Take a quick shower; do not soak.
  2. Use a body wash or shower gel.
  3. Gently exfoliate with a soft washcloth while in the shower. Be careful not to overdo it.
  4. Towel dry completely.
  5. Apply a light layer of Paula’s Choice body moisturizer.
  6. Apply the self-tanning foam evenly and smoothly, one area at a time.
  7. Wash hands thoroughly; use a nail brush to avoid tan palms and cuticles.
  8. Do not use any additional skincare products for at least one hour after application.
  9. To avoid staining fabric, wait five minutes after application before dressing or getting into bed.
  10. Your "tan" should develop within 1–3 hours and may continue to deepen for a few hours after that. If desired level of color is not achieved after one application, simply reapply and your "tan" will deepen. Once you are satisfied with the results, reapply every few days to maintain depth of color.

Warning: Self-tanners do not protect from sun damage. You must still apply a sunscreen.

DID YOU KNOW?
Self-tanner products can collect in creases of skin as well as over dry or rough skin, so apply less over those areas or use a paper towel to dab off the excess.

Use a clean makeup sponge to apply self-tanner to tops of hands and feet. Use another sponge that’s dampened with water and cleanser to remove excess self-tanner from palms of hands or from nails and cuticles.

How long does the color last?

That depends on how well it "takes" on your skin. Results often vary widely with the same self-tanner because of your own chemistry or your skincare routine. On some the color may last a week or more, while others find it lasts 2 days or fewer. Results will not last as long if you use an AHA or BHA exfoliant on your face or body, use a facial or body scrub, or a loofah in the shower. All of these exfoliants remove some of your “tan” along with dull, dead skin cells but it only takes reapplication of the self-tanner to refresh your faux tan.

How does using an AHA or BHA affect the results I get from using SUN 365 Self-Tanning Foam?

There are pros and cons to combining any exfoliant (AHA or BHA exfoliant or topical scrub) with a self-tanner. Our self-tanner contains dihydroxyacetone (a derivative of sugar that turns skin cells a shade of brown), which affects only the uppermost layers of skin. Exfoliants affect these same layers and, as a result, the exfoliant sloughs off the skin cells affected by the self-tanner, thus reducing how long your "tan" lasts. The positive is that when the skin is smoother (the benefit of using a well-formulated exfoliant) you get much more even-toned results from the self-tanner. To keep the level of color you want and benefit from daily use of an exfoliant, simply apply the self-tanner more often.

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