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Paula's Story

PAULA BEGOUN DIDN'T SET OUT TO DISRUPT THE BEAUTY INDUSTRY.
BUT THE FACTS SHOW HOW SHE CHANGED THE STANDARDS.

FACT: PAULA SAW A PROBLEM

After struggling with acne and eczema for years, she began reading the labels on her products—and saw she had been regularly putting harmful ingredients like acetone (aka nail polish remover) on her face.

FACT: PAULA DID HER RESEARCH

Paula read everything she could about skincare, immersed herself in ingredients and learned exactly what works and why.

FACT: PAULA TOLD THE TRUTH

When she began working at a department store beauty counter, Paula refused to promote the anti-wrinkle creams because she didn’t believe that they worked. Her honest approach caught the attention of the press.

FACT: PAULA WANTED TO SHARE HER KNOWLEDGE WITH WOMEN, SO SHE SPREAD THE WORD

20+ best-selling books. Repeat appearances on CNN, Oprah, The Today Show, 20/20, Dateline NBC, The View, and Dr. Oz. Nationally recognized as a consumer expert for the cosmetics industry.

FACT: PAULA CREATED BREAKTHROUGH SOLUTIONS

Thousands of fans asked for it. And after 10 years getting to know everything about the competition, Paula started her own skincare line. The rest is all results.