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Paula's Story

About Paula Begoun



Paula Begoun is the founder and innovative force behind Paula's Choice skin care and cosmetics. She is the author of 20+ best-selling books on skin care, makeup, and hair care.

Paula's books have sold more than 2.5 million copies worldwide. Her work as a nationally-recognized consumer expert for the cosmetics industry has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View, and Dr. Oz. Each member of The Research Team is personally trained by Paula to honestly and scientifically analyze thousands of product formulations. The team is dedicated to helping you find the absolute best products for your skin.

Paula's Story: In Her Own Words

At the age of 11 I began a tormented struggle with my skin including acne and eczema. I tried numerous skin-care products and medical treatments that didn’t get the results I wanted.

Then at the age of 25 (and I'll never forget this moment), I read the ingredient label on a skin-care product I was using and the fourth ingredient was acetone. That's nail polish remover! From that moment on I began reading all of the research I could find on skin care and eventually I was able to put together a skin-care routine that completely transformed my skin.

After suffering for all that time, I wanted to do everything possible to help others learn from the years of research that I’ve done. So I started writing books and doing TV appearances to tell the world which skin-care ingredients and products really work. Every one of the 20 books I've written on cosmetics, including the current edition of my book Don't Go to the Cosmetics Counter Without Me, fulfills my commitment to help women understand when product claims are lying or telling the truth.

In 1995, at the request of thousands of my readers, I decided to use my years of research on skin-care ingredients to create my own skin-care line, Paula's Choice. I use proven ingredients in products that can truly make your skin look younger and appear more radiant, can help reduce the appearance of fine lines and wrinkles, or can lessen or eliminate acne. We even have products that work perfectly for those with sensitive skin.

The Research Team

Our research team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products and write beauty advice articles from an honest, balanced perspective.

Bryan Barron

Bryan Barron has been working with Paula's Choice Skincare for over 15 years. Together, he and Paula are the best-selling author of several books on skincare and makeup including The Original Beauty Bible. Bryan's experience in the cosmetics industry includes many years as a professional makeup artist, product research specialist, and skin care professional. This real-world experience coupled with a lifelong passion for research creates a perfect combination for his role as Research and Content Director at Paula's Choice. Always at work behind the scenes and in the media, Bryan and his team strive to bring you the most accurate information on skincare and makeup so you can look and feel great.

Desiree Stordahl

Desiree Stordahl is a best-selling beauty author dedicated to using her years of expertise to help people solve their skincare woes, from acne to wrinkles and everything in between. Since 2009, she’s been a leading force on The Paula’s Choice Research Team, staying ahead of the curve on the latest and greatest skincare formulas and innovations. Desiree’s passion for all things beauty carries over to makeup with game-changing trends, tips, and tricks for flawless skin. Whether you need to know how to treat crow’s feet or the best way to hide under-eye circles, Desiree is your go-to pro.

research team

With their collective industry, science education and product development backgrounds, The Paula's Choice Research Team provides expert advice content (both written and video) that help to educate skincare consumers about ingredients that work (and don’t work), as well as provide research-proven tips that really work—all so people around the world can finally have the best skin of their lives, and all the confidence that comes with looking great.