Paula Begoun, founder and innovative force behind Paula’s Choice Skincare, has helped millions of women worldwide go to the cosmetics counter with the confidence and knowledge to take the absolute best care of their skin. Through the 2.7 million copies of her best-selling books and countless TV appearances, including Oprah, The Today Show, Dr. Oz and the View, Paula Begoun has dedicated herself to customer education and advocacy.
Paula is a globally-recognized consumer expert for the skincare industry. She has been able to put her brilliant research background and exceptional customer-first philosophy to work developing revolutionary products for all skin types and concerns.
View the highlights of our history here.