About Paula's Choice

Helping you find the best products for your skin

Our Commitment To You

At Paula's Choice, our mission is to take brilliant care of your skin whether you use our products or someone else's!

Paula's Choice products successfully treat everything from acne to wrinkles, rosacea, sensitive skin, sun damage, dry skin, oily skin, and blackheads. They are 100% guaranteed to work for your skin type and concerns! Each Paula's Choice product is 100% fragrance-free, contains no added dyes, and is clinically proven to be non-irritating.

Because of our unique combination of research, reviews, and ongoing product development, women all over the world turn to us for objective, balanced, and documented information about what works and doesn't for your skin.

Doctor Recommended


“What sets Paula's products and work apart from any other, aside from quality and efficacy, is that she is the only cosmetic company in the world recommending other products besides her own, and showcases her recommendations in her books, web sites, email Beauty Bulletins, television appearances, and newspaper interviews."

– Dr. Leslie Baumann, Professor of Clinical Dermatology and Chief of the Division of Cosmetic Dermatology, University of Miami

“I have a lot of respect for Paula Begoun and the way she thoroughly researches her subject. Her recommendations about makeup and skin-care products are deservedly influential, and I applaud how she’s taught women to look at ingredients when buying cosmetics.”

– Dr. Debra Jaliman, Author of Skin Rules: Trade Secrets from a New York Dermatologist


Paula's Choice Environmental Policy

We are dedicated to doing our part to be an environmentally-conscious corporation. Whenever possible, we have implemented the use of recycled and recyclable materials for both our product packaging and shipping materials. View our Green Policy regarding our environmental efforts here.

No Animal Testing

Paula's Choice does not condone the use of animal testing on cosmetics and never has. Throughout Paula's 30 years of writing about the beauty industry she has consistently spoken out against testing cosmetics on animals. Paula's Choice, LLC. does not test our products on animals and never will. Additionally, we do not fund any independent source to conduct animal testing on our behalf. We are committed to the global adoption of alternative safety testing methods and the elimination of animal testing on cosmetics worldwide. In April 2013, Paula's Choice became an officially certified member of the Leaping Bunny Program.

The requirements for the Leaping Bunny Certification include a commitment to eliminate animal testing not only from the company, but also from our ingredient suppliers. The result is a product guaranteed to be 100% free of new animal testing. The program is administered by a coalition of animal rights organizations, including the Humane Society of the United States and the National Anti-Vivisection Society.

Last, but certainly not least, we support many animal-centered charities such as the Humane Society and the ASPCA. We are also a pet-friendly office, with many of our employees bringing their beloved dogs to work with them.

Paula's Choice Community Involvement

It is Paula's deepest belief that every individual and business can make a significant difference in the world by contributing their time or money to worthy causes.

At Paula's Choice we strive to do all that we can to be of service to the community. It is a commitment that comes from our hearts and we are honored to participate in this effort.

Paula's Choice and Paula Begoun proudly support:

  • American Cancer Society
  • American Humane Society
  • American Red Cross (Disaster Relief Fund)
  • ASPCA
  • DAWN (Domestic Abuse Women's Network)
  • Dress for Success Seattle (a division of the YWCA)
  • Habitat for Humanity
  • Humane Society of the United States
  • Juvenile Diabetes Foundation
  • Save the Children Federation, Inc.
  • Susan G. Komen Breast Cancer Foundation
  • United Negro College Fund
  • YWCA
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