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Press Release > Paula's Choice Brighten Up 2-Minute Teeth Whitener is featured in Good Housekeeping Research Institute's new book, 7 Years Younger

Press Contact:
Kristina Katsoulas
Pierce Matte PR

Paula's Choice Brighten Up 2-Minute Teeth Whitener is featured in
Good Housekeeping Research Institute's new book, 7 Years Younger

Paula's Choice is an innovative skin-care and makeup company known worldwide for their one-of-a-kind formulations, each with proven anti-aging and anti-blemish properties. Now, Paula's Choice's Brighten Up 2-Minute Teeth Whitener, a unique and unbelievably fast way to whiten stained teeth, rates among the best effective at-home whiteners in the Good Housekeeping Research Institute's recently launched book, 7 Years Younger.

7 Years Younger, which focuses on age-erasing beauty tips and teaches readers that making small changes daily can yield significant results over the long term, mirrors the philosophy and mission statement of Paula's Choice.

Paula's Choice Brighten Up 2-Minute Teeth Whitener can make a person look and feel younger, healthier, and, yes, happier.

Good Housekeeping's Research Institute put various teeth-whitening kits through rigorous evaluations to determine whether or not they deliver on their claims. Their panel of testers evaluated the results based on efficacy and ease of use, and the Paula's Choice Brighten Up 2-Minute Teeth Whitener earned praise as a top-three winner. In 7 Years Younger, the Research Institute reports, "This tooth-whitening stick, which promises to lighten one shade in just two minutes (no rinsing required), visibly lightened the teeth of two-thirds of participants."

"To be compared to other teeth whitening kits costing upwards of $200 and come out on top, showcases how well this product works. This is the standard we hold our products to because every Paula's Choice product works better for less money than any other you will find," says Paula Begoun, creator and founder of the entire Paula's Choice line of products. "Our Paula's Choice Brighten Up works incredibly fast, eliminating stains from wine, berries, and coffee almost instantly."

What's more to love? It costs $15 and its mess-free, twist-up packaging can be stashed in your purse, desk drawer, nightstand, or in your car for use on the go. Brighten Up 2-Minute Teeth Whitener is also ideal for quick party touch-ups after wine-tasting, eating berries, or drinking coffee. The uniquely effective formula is especially great for anyone who has experienced sensitivity to other whitening products.

One more bonus: It freshens breath with a natural mint flavor.

You can purchase Paula's Choice Brighten Up 2-Minute Teeth Whitener, along with all their other award-winning products, at www.paulaschoice.com. Good Housekeeping's book 7 Years Younger is available nationwide in January 2013.


Paula's Choice was founded in 1995 by internationally renowned beauty and skin-care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible, and Don't Go to the Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally friendly, and perform beautifully without false promises. For more information visit: www.paulaschoice.com.

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