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Press Release > See Your Skin in a New Light!

Press Contact:
Kristina Katsoulas
Pierce Matte PR

Paula's Choice Introduces Resist Pure Radiance
Skin Brightening Treatment

Surprising fact: it's not just wrinkles that make a person look older. It turns out that an uneven skin tone and brown spots do just as much, if not more, to make us look older than we are! But it doesn't have to be that way: Revive dull, discolored skin and see an even skin tone with NEW Resist Pure Radiance Skin Brightening Treatment by Paula's Choice.

This technologically advanced brightening formula contains a proprietary complex of proven vitamin and plant-based ingredients that work to gently lighten discolorations and improve skin tone for a more radiant and youthful appearance. The lightweight, silky-soft texture instantly reveals a more luminous complexion, while an exclusive blend of skin-repairing and antioxidant ingredients targets multiple signs of aging. Brighter, even-toned skin automatically looks younger!

Resist Pure Radiance Treatment works to:

  • Instantly illuminate skin for a healthy glow
  • Reduce dark spots and signs of sun damage
  • Improve wrinkles and uneven skin tone
  • Fade red or brown marks caused by acne

Recommended Use:
Apply a small amount twice daily before moisturizing. For daytime, follow with a product rated SPF 15 or greater. Continued use, coupled with daily application of sunscreen, will prevent discolorations from coming back and keep new discolorations from appearing.

Price: $32.00 (1.0 fl oz.) / Available beginning August 2012 at


Paula's Choice was founded in 1995 by internationally known beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: