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Press Release > Stubborn Skin Problems Solved!

Press Contact:
Kristina Katsoulas
Pierce Matte PR

Paula's Choice Introduces Resist BHA 9 for Stubborn Imperfections

Many of us know it's difficult to achieve and maintain a flawless, spot-free complexion. Most of us battle a combination of skin concerns such as enlarged pores, redness, dry patches and breakouts - often all at the same time! We use various products to treat each problem, quickly draining our wallets. But what if it was easier? What if there was one product to target every major skin problem and it delivered results above and beyond any other treatments on the market?

The experts at Paula's Choice have found the answer. Introducing BHA 9 – a first-of-its-kind spot treatment specially formulated to address the nine most common (and stubborn) skin imperfections. The technology behind this formula is unique, allowing for a controlled, sustained release of salicylic acid—one of the few cosmetic ingredients that comes close to doing it all!

BHA 9 can do ALL of the following to improve skin:
  1. Unclog pores from the first use
  2. Diminish white bumps
  3. Minimize enlarged pores
  4. Refine and smooth skin texture
  5. Minimize sebaceous hyperplasia
  6. Smooth dry, rough patches
  7. Help balance oily skin
  8. Fade red marks from breakouts
  9. Reduce breakouts

Recommended Use:
Spot-apply at night after cleansing and toning. Use BHA 9 on top of your current Paula's Choice Skin Perfecting exfoliant, or alone to treat stubborn imperfections. Follow with the rest of your nightly skin-care routine. BHA 9 can be used over larger areas of skin if desired. Reduce frequency of application if irritation or flaking occurs. Suitable for use around the eyes, but avoid contact with eyelids and do not apply along the lower lash line.

Price: $40.00 (0.3 oz.) / Available beginning OCTOBER 2012 at www.paulaschoice.com


Paula's Choice was founded in 1995 by internationally known beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com.