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Press Release > Take Your Fight Against Wrinkles to the Next Level!

Press Contact:
Kristina Katsoulas
Pierce Matte PR

NEW Paula's Choice Resist Intensive Wrinkle-Repair Retinol Serum

Reclaim your youthful radiance with the newest addition to the Paula's Choice Resist collection: Intensive Wrinkle-Repair Retinol Serum. The silky, concentrated formula includes a unique, proprietary blend of highly stabilized retinol plus potent antioxidants and proven skin-repairing ingredients. Together, they immediately improve multiple signs of aging and help sun-damaged skin repair itself.

Paula's Choice Resist Intensive Wrinkle-Repair Retinol Serum is a highly effective yet non-irritating retinol formula for even the most sensitive skin. This anti-aging powerhouse stimulates healthy collagen production for firmer, younger-looking skin each day.


  • Works immediately and long term to improve multiple signs of aging.
  • Anti-irritants reduce redness and soothe sensitive skin.
  • Helps fade red marks from past breakouts.
  • Compatible with any moisturizer, sunscreen, or topical prescription medicine, including prescription retinoids.
  • Works beautifully as a foundation primer.
  • 100% fragrance- and colorant-free.

Smooth a few drops onto face, neck, and eye area before moisturizing (or use alone). For optimal results, use with Paula's Choice Resist line of anti-aging products. This serum may be alternated with Paula's Choice Resist Super Antioxidant Concentrate Serum. If alternating, apply Intensive Wrinkle-Repair Retinol Serum at night, after cleansing, toning, and exfoliating.
Day: Apply before moisturizing; follow with a product rated SPF 15 or greater.
Evening: Apply after cleansing, toning and exfoliating.

Retail Price: $37.00 (1.0 oz.)

Available beginning January 2012 at


Paula's Choice was founded in 1995 by internationally known beauty and skin-care expert, Paula Begoun - author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include; skin care, makeup, body and hair care, beauty tools and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: