New Sun 365 Self-Tanning Concentrate

Press Contact:
Martha Miller/Kim Riccardi
Pierce Matte Communications

Add a Little Drop of Sunshine to Any Facial or Body Moisturizer With Sun 365 Self-Tanning Concentrate

A safe, golden glow typically means abandoning your favorite face and body moisturizers in favor of a self-tanner with limited benefits other than a faux tan. Instead of forgoing skin-specific formulas you rely on in your daily routine, make your everyday moisturizer a self-tanner with Paula’s Choice Sun 365 Self-Tanning Concentrate. The long-lasting, odor-free formula packs a high percentage of self-tanning ingredient DHA to make any lotion or cream your custom self-tanner.

With self-tanners, textures can vary, tropical scents can leave you smelling like a Mai-Tai, and color can range from barely-there to orange and streaky. With Sun 365 Self-Tanning Concentrate, you can control how much color you get. Half a pump gives you a light glow; a few pumps leaves you glowing deeply in a few hours. Best of all, whether you like a certain scented lotion or prefer fragrance free, there’s no scent of DHA and the benefits of your favorite lotion or cream will remain the same.

Key Benefits:

  • Provides a perfect, even, customized tan for face and body
  • Turns any moisturizer into a self-tanner
  • Long-lasting, odor-free formula
  • Suitable for all skin types, even extra-sensitive and breakout-prone


  • Start with clean, dry skin.
  • Dispense moisturizer into the palm of your hand, and then add 2-3 pumps of the concentrate for a medium tan result.
  • For a lighter color, add less concentrate.
  • Apply the mixture evenly and smoothly, one area at a time.
  • Wash hands thoroughly to avoid tan palms and cuticles.
  • Wait 10-15 minutes for the skin to completely dry before dressing.
  • Color should develop within 1–3 hours and may continue to deepen over the next few hours. If the desired level of darkness is not obtained after one application, simply reapply and your "tan" will deepen. Once you are satisfied with the results, reapply self-tanner every few days to maintain depth of color.
  • Full results are visible in 24-48 hours.

Price: $17 for .5 fl. oz / Available beginning May 2014 at


Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

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