MegaLength Lash-Extending Mascara

Press Contact:
Martha Miller/Kim Riccardi
Pierce Matte Communications

Add Luscious Length to Your Lashes
MegaLength Lash-Extending Mascara by Paula’s Choice

Get every last lash and sweep away the idea of extensions with this breakthrough new mascara that instantly lengthens, separates, and volumizes your lashes. The MegaLength Lash-Extending Mascara by Paula’s Choice has a unique 3D spiral brush that grabs and defines every lash while the collagen and vitamin-enriched formula conditions, strengthens, and leaves lashes soft.

Fragrance-free, this mascara is non-irritating and will never smudge, flake or clump. MegaLength Lash-Extending Mascara delivers a full, fanned sweep of dramatic lashes while adding length, thickness and volume that frames the face and pulls together an entire look with just a few strokes. It’s the little black dress of makeup!

Application Tip: Maximize every last lash by applying several coats on the upper and, if desired, lower lashes. Achieve a dramatic look by placing the wand as close to the base of the upper lashes as possible. Hold the wand there, and carefully wiggle it back and forth to deposit extra mascara prior to brushing the wand through your lashes. For maximum impact, apply at least four full coats to upper lashes, after eyeliner.

Price: $12 available at


Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

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