Bye, Bye Scars!

Press Contact:
Kristina Katsoulas
Pierce Matte PR

Paula's Choice Introduces the NEW Scar-Reducing Serum

Whether from acne, a cut, or a bad scrape, it's crucial to take proper steps to ensure the skin heals well without a trace of trauma. For years, over-the-counter scar treatments and even solutions from the doctor's office have shown lackluster results, but that stops now.

The experts at Paula's Choice created the NEW Scar-Reducing Serum to effectively reduce the appearance of scars, including surgical wounds, burns, cuts, scrapes, and red acne marks.

The Scar-Reducing Serum is formulated with proven ingredients that not only fade the appearance of scars, but also smooth skin's texture and promote optimal healing. High concentrations of quercetin (a potent skin-healing antioxidant) and vitamin C along with skin-repairing ingredients reduce redness and inflammation, as well as dramatically minimize scar texture and restore normal color.

This advanced complex helps prevent and reduce the formation of scars on newly healed wounds and helps older scars feel softer and smoother so they're less apparent. Perfect for all skin types and ethnicities, results are long-lasting and become visible in as few as eight weeks of daily use.

How to Use:
Apply a thin layer to cleansed skin at least twice daily. During the day, protect exposed scars with a sunscreen rated SPF 15 or higher. May be applied to wounded skin as soon as a scab forms; do not apply to open or large wounds.

Price: $23.00 (0.5 fl oz.) / Available beginning MARCH 2013 at


Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

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