Expand Your Cosmetics Collection

Press Contact:
Stephanie Torres/Alexandra Zaso/Kim Riccardi
Pierce Matte Communications

Expand Your Cosmetics Collection with Innovative Makeup from Paula’s Choice

Known for developing effective skincare products using ingredients scientifically proven to be beneficial, Paula's Choice is now applying its expertise to a new cosmetics collection, launching this spring: Brow Defining Cream Duo, FANtastic Lash Mascara, Blush & Contour Palette, and Resist Anti-Aging Lip Gloss SPF 40. As with all Paula’s Choice products, the makeup offerings are fragrance-free and meet the brand requirements for performance, color choice, ease of use, and blendability.

NEW Brow-Defining Cream Duo ($20): Fill in sparse brows or create fuller-looking, more-defined brows with this kit containing two cream colors, taupe and dark brown. Included is a double-ended brush that allows for precision color application and grooming for long-wearing, smudge-free results. Apply the cream shades individually or blend both shades together for the perfect custom brow color.

NEW FANtastic Lash Mascara ($12): An easy-to-apply, long-wearing mascara that beautifully lengthens, separates, and adds volume for thick lashes without clumping, smudging, or flaking. Using a flexible rubber-bristle brush design to gently grab and richly coat each lash, this lightweight mascara creates a perfect fan-like effect.

NEW Blush & Contour Palette ($36): Awaken a dull complexion and add shape plus soft dimension with this multi-tasking palette. It comes with a silky contouring bronzer, luminous highlighter, and four universally flattering pink and coral blush shades to accentuate cheeks with professional results. Gently buff the bronzer onto areas of the face that normally get the most sun—chin, cheekbones, bridge of nose and forehead, apply the highlighter to the top of cheekbones, and brush the blush onto the apples of your cheeks for a healthy pop of color.

NEW Resist Anti-Aging Lip Gloss SPF 40 ($18): Create fuller-looking lips while keeping them soft, nourished, and protected from sun damage with this sheer, hydrating gloss. Never sticky or greasy, the soft-shine gloss comes in a clear or sheer pink shade suitable for all skin tones. Best of all you get anti-aging benefits from broad-spectrum protection to keep delicate lips shielded from premature thinning and sun damage.

Nude Mattes Eyeshadow Palette ($40): Eleven velvety, matte eye shadows plus one shimmery highlighter in a slim, mirrored case, this palette features understated, blendable colors to take your look from day to night, enhancing every eye color and skin tone. The recyclable palette also includes a cruelty-free synthetic hair eyeshadow brush for flawless application.

Barely There Sheer Matte Tint SPF 30 ($20): An unbelievably light and silky tinted moisturizer that blends effortlessly to even out the complexion while allowing the natural skin tone to show through for a smooth, satin-matte finish with sheer coverage. With just a hint of color, this broad-spectrum sun protection tint shields the skin from the signs of aging. Available in four shades suitable for all skin types.

Clear Ultra-Light Daily Fluid SPF 30+ ($29): This gentle daytime moisturizer addresses the issues of acne-prone skin while providing much needed UV protection. Setting to a lasting matte finish, the ultra-light fluid minimizes the appearance of pores and keeps excess shine in check. Use in place of a primer as the perfect start to your day—without a worry that breakouts will get worse.

Lip & Body Treatment Balm ($12): A double duty balm that offers on-the-spot targeted relief for dry lips, cuticles, feet, hands—anywhere there is dry, rough, or chapped skin. It provides a long-lasting, soothing, protective barrier that allows skin to heal.

Brighten Up 2-Minute Teeth Whitener ($15): An unbelievably fast, convenient, portable, and refreshing way to whiten your teeth while eliminating stains from wine, berries, and coffee. The unique, balm-like formula delivers a patented, highly effective whitening ingredient that’s encapsulated to improve stability and block sensitivity. Ideal for on-the-go use or travel without the mess and fuss of most teeth whiteners.

Gentle Touch Makeup Remover ($15): This gentle, dual-phase solution carefully is formulated for delicate eyelashes and fragile skin around the eyes to help reduce puffiness while easily and effectively removing makeup. Particularly adept at removing waterproof mascara, stay-put foundation, and all-day lipsticks, the mild makeup remover goes above and beyond by providing antioxidants and anti-irritants without leaving an oily residue.

AVAILABILITY: Beginning March 2015 at


Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

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