From Smokey to Nude, then Easily Removed

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Martha Miller/Kim Riccardi
Pierce Matte PR

The Nude Mattes Eyeshadow Palette and Gentle Touch Makeup Remover by Paula's Choice

Whether you are going for something neutral for daytime or a sultry smoky eye, you can now achieve endless looks with The Nude Mattes Eyeshadow Palette, brand new from Paula’s Choice. The palette features understated, blendable colors to go from day to night, enhancing every eye color and skin tone. Taking off your eye makeup at the end of the day couldn’t be simpler with Paula’s Choice Gentle Touch Makeup Remover that safely and effectively removes all traces of makeup without irritation.

The Nude Mattes Eyeshadow Palette features 11 velvety, matte eye shadows plus one shimmery highlighter all in a slim, mirrored case. It’s universally appealing with versatility to wear one shade alone or layered with several to create a variety of looks – from winged liner to a smoky eye to barely there nudes. Shades range from soft ivory to rich brown and smoky black, laying the foundation for ultimate beauty experiments with your eyes. This recyclable palette also includes a cruelty-free synthetic hair eyeshadow brush for flawless application.

Exhaustion or procrastination prevents many women from washing their face or removing eye makeup prior to sleep, leaving them with raccoon eyes in the morning as well as an increased chance puffiness. Easily and effectively remove eye makeup, foundation, lipstick, and blush while reducing puffiness with the Gentle Touch Makeup Remover. The gentle, dual-phase solution quickly removes all makeup and was carefully formulated for delicate eyelashes and the fragile skin around the eyes.

Price: $40 (12, 0.05 oz. eye shadows) Available in March; Price: $14 (4.3 oz.)



Paula's Choice was founded in 1995 by internationally known beauty and skin-care expert, Paula Begoun - author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include; skin care, makeup, body and hair care, beauty tools and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit:

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