Instantly Younger Skin from Makeup? Yes!

Press Contact:
Kristina Katsoulas
Pierce Matte PR
212.243.1431
kristina@piercemattie.com

Paula's Choice Introduces NEW Resist Instant Smoothing Anti-Aging Foundation

The perfect foundation is essential for professional results. Paula's Choice takes this essential step to an advanced level with their Resist Instant Smoothing Anti-Aging Foundation. This dual-action liquid foundation perfects skin while helping it look younger, smoother, and more radiant. Fine lines and uneven skin tone are replaced by a luminous, natural-looking radiance, for a noticeably younger, more even complexion.

Specialized ingredients help boost skin's ability to fight environmental damage while antioxidants help boost collagen production, allowing skin repair itself and become firmer.

Packaged in a convenient bottle with pump applicator, the foundation offers light to medium coverage that feels matte yet enlivens skin with a soft glow.

Resist Instant Smoothing Anti-Aging Foundation is available in the following shades:

  • Level 0 (Porcelain)
  • Level 1 (Fair/Light)
  • Level 2 (Light)
  • Level 3 (Light/Medium)
  • Level 4 (Medium)
  • Level 5 (Medium/Tan)

FEATURES & BENEFITS:

  • Provides a luminous, youthful, natural-looking finish
  • Promotes a more even, smoother skin tone
  • Builds collagen for firmer skin
  • 100% fragrance-free

Price: $25.00 (1.0 fl oz.) / Available beginning DECEMBER 2012 at www.paulaschoice.com

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Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com. Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

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