True
1
b6eb977c-b2b7-49a8-a301-0e1f1b273f91

Introducing PC4Men by Paula’s Choice

Press Contact:
Martha Miller
Pierce Matte Communications
212.243.1431
martha@piercemattie.com

Simple Skin Care Needs for the Simple, or Complex, Man
Introducing PC4Men by Paula’s Choice

Gone are the days when a bar of soap was a man’s only grooming tool. The millennial man cares about his hairstyle, shaving routine, and skin care as much as his suit and tie—and they don’t like seeing signs of aging any more than women do. More than a quarter of men today use a face specific product in their daily routine(1) and the numbers are only growing. Paula’s Choice, a brand that is clinically proven to be non-irritating and supported by research-based and results-driven product development, introduces their NEW PC4Men Collection, specifically formulated for the unique skincare needs of men.

PC4Men offers good-for-skin ingredients that are beneficial for all skin types. Each fragrance-free formula won’t cause redness, bumps or dry, flaky skin. When used in the morning and evening, PC4Men is a simple yet complete routine that gives every man’s skin just what it needs to feel fresh, clean, and ready to face the world with confidence.

PC4Men Face Wash $15.00 for 6 oz.
This gel cleanser works hard to get rid of dirt and grime without making skin feel tight. Excess oil doesn’t stand a chance as this cleanser leaves skin perfectly prepped for the next step in your daily routine. Use before or after shaving and on any skin type.

  • Removes dirt & excess oil
  • Leaves skin fresh & clean
  • Softens skin

PC4Men Shave $12.00 for 6 oz.
Innovative, ultra-soothing shave cream protects skin and has a cushiony texture giving an extra close shave. The light, irritant-free formula rinses easily, leaving skin unbelievably smooth and calm.

  • Provides a close, smooth shave
  • Protects skin from razor burn and irritation
  • Rich cream rinses easily

PC4Men Soothe + Smooth $26.00 for 3 oz.
A one-of-a-kind liquid treatment that goes beyond the traditional after-shave. With a light-as-water texture, Soothe + Smooth reduces the appearance of red bumps, razor burn, clogged pores, breakouts, fine lines and uneven skin tone. The fast-penetrating formula instantly smooths skin’s appearance while also unclogging pores to reduce blackheads and whiteheads all without causing dryness. It’s the ultimate multi-tasker.

  • Reduces red bumps & irritation
  • Unclogs pores
  • Repairs signs of aging

PC4Men Daytime Protect SPF 30 $24.00 for 2 oz.
Over 70% of men do not know the warning signs of skin cancer(2), but a few simple adjustments to their daily routine can greatly reduce the risk (and stop wrinkles and unsightly brown spots in their tracks). This daytime lotion offers hydrating, anti-aging benefits for all skin types. Its light, shine-free “you won’t feel it” finish is the perfect final step before heading out the door. Formulated for all skin types, even breakout-prone and sensitive skin.

  • Feels weightless
  • Leaves a shine-free finish
  • Protects against signs of aging

PC4Men Nighttime Repair $27.00 for 1.7 oz.
This unique moisturizing complex is proven to make skin look younger, smoother and healthier helping skin build and preserve skin’s support structure (collagen) overnight. Supplying powerful hydration, Nighttime Repair makes a visible difference in lines, wrinkles and brown spots. You’ll wake up with skin that feels fresh, clean and comfortable – never slick and greasy.

  • Non-greasy formula strengthens skin
  • Repairs multiple signs of aging
  • Smooths rough, dry skin

PC4Men Kit with all five products available for $98.00 and includes a free travel bag.

The new PC4Men Collection by Paula's Choice is available beginning June 2014 at www.paulaschoice.com/shop/collections/PC4Men/

1. https://www.npd.com/wps/portal/npd/us/news/press-releases/pr_120208/
2. http://www.skincancer.org/prevention/sun-protection/prevention-guidelines/men-lag

###

Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com. Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

Skip to Top of Page
https://www.mcafeesecure.com/RatingVerify?ref=paulaschoice.com
[{"Key":"SpecialOffers","Name":"SpecialOffers","BrontoID":"0bbf03e9000000000000000000000000ead0","Label":"Web Specials & Daily Deals","DisplayDescription":"","DisplayRestrictions":"","Value":null},{"Key":"SpecialOffersLessFrequent","Name":"SpecialOffersLessFrequent","BrontoID":"0bbf03e90000000000000000000000012122","Label":"Web Specials","DisplayDescription":"","DisplayRestrictions":"Less Frequent","Value":null},{"Key":"BeautypediaExclusives","Name":"BeautypediaExclusives","BrontoID":"0bbf03e9000000000000000000000000eace","Label":"Beauty Exclusives","DisplayDescription":"Expert Advice Newsletter ","DisplayRestrictions":"twice a month","Value":null},{"Key":"BeautypediaUpdates","Name":"BeautypediaUpdates","BrontoID":"0bbf03e9000000000000000000000000ead1","Label":"Beautypedia Updates","DisplayDescription":"New reviews on Beautypedia ","DisplayRestrictions":"twice a month","Value":null}]
1

NEVER RUN OUT AGAIN

Paula’s Choice Auto Delivery is a quick and convenient way to make sure you never run out of your favorite products again. Just select the products you can’t live without, choose how often you’d like them delivered and we’ll take care of the rest.

Get 10% off your first order when you sign up today.