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Introducing the NEW PC4Men Lip Balm SPF 50

Press Contact:
Stephanie Torres/Kim Riccardi
Pierce Matte Communications
212.243.1431
Stephanie@piercemattie.com
Kim@piercemattie.com

Introducing the NEW PC4Men Lip Balm SPF 50

You know wearing SPF every day is the best way to defend yourself against the sun’s damaging rays, but is there something you’re forgetting? Lips have the thinnest and most delicate skin on the body and are often left unprotected from harmful UVA and UVB rays which can leave them dry, chapped and sunburned. Safeguard your lips with the NEW PC4Men Lip Balm SPF 50 that provides heavy-duty protection all day, every day, without any added taste or scent.

When lips become dry, we tend to lick them over and over in a futile attempt to restore moisture. Though this may temporarily feel better, it won’t fix the problem and can cause further irritation. That’s where PC4Men Lip Balm SPF 50 comes in. Its powerful, non-shiny formula not only restores moisture, but provides all the backup you need to protect against environmental damage.

The PC4Men Lip Balm SPF 50 is the latest addition to the PC4Men Collection that includes Face Wash, Shave Cream, Soothe + Smooth redness fighter, Daytime Protect SPF 30, and Nighttime Repair Moisturizer. Packaged in a convenient, mess-free tube, this fragrance-and flavor-free balm easily slips into your pocket for application on-the-go.

Price/Availability

PC4Men Lip Balm SPF 50, $9 beginning July 2015 at www.PC4Men.com

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Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com. Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

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