NEW Resist Weekly Retexturizing Foaming Treatment 4% BHA from Paula’s Choice

Press Contact:
Martha Miller
Pierce Matte Communications
212.243.1431
martha@piercemattie.com

In Rare Foam – Wrinkle Reducing, Pore Diminishing and Beauty Enhancing
NEW Resist Weekly Retexturizing Foaming Treatment 4% BHA from Paula’s Choice

Treat troubled complexions with a multi-tasking solution that improves skin’s texture and tone while reducing the appearance of wrinkles and the occurrence of breakouts and clogged pores. The Resist Weekly Retexturizing Foaming Treatment with 4% BHA by Paula’s Choice delivers smoother, younger-looking skin in one supercharged formula. This weekly skin saver not only reduces multiple signs of aging, but also fades red marks from breakouts and doubles as a potent solution for stubborn blackheads and the dreaded “chicken skin” (keratosis pilaris) on arms and legs.

Renowned for their impressive array of efficacious BHA exfoliants, including the best-selling Skin Perfecting 2% BHA Liquid, Paula’s Choice introduces the first-ever 4% concentration of anti-aging superstar salicylic acid in a one-of-a-kind liquid-to-foam texture. The foam feels ultra-light, yet is packed with soothing ingredients that reduce redness, calm inflammation, and diminish symptoms of rosacea. The time-released delivery provides dramatic results without flaking or irritation. Plant-based antioxidants work with the exfoliating, pore-penetrating action of the salicylic acid to stimulate collagen production and reveal a brighter, smoother, and more radiant complexion.

Features & Benefits:

  • Suitable for all skin types, especially combination, oily, and breakout-prone skin
  • Liquid-to-foam texture feels light and is easy to apply
  • Time-released delivery of 4% salicylic acid unclogs pores; reducing breakouts, bumps, and redness without irritation
  • Plant- and vitamin-based antioxidants repair damage and stimulate collagen production
  • Potent, plant-based anti-irritants soothe and calm skin
  • Helps reduce red marks from past breakouts and brown spots from sun damage
  • 100% fragrance- and dye-free; clinically proven non-irritating

DIRECTIONS: Use at least once per week. After nighttime cleansing and toning, dispense one pump and smooth treatment in a thin layer over face, neck, and chest. Do not rinse. Follow with the rest of your evening skin-care routine. May be applied at the same time as your regular BHA exfoliant; adjust usage based on how your skin responds. Do not apply to lips or eyelids.

Price: $32 for 1.5 fl. oz / Available beginning January 2014 at www.paulaschoice.com

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Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com. Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

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