The Search for the Perfect Anti-Aging Sunscreen is Over

Press Contact:
Tanya Wayne/Kristina Katsoulas
Pierce Matte PR
212.243.1431
tanya@piercemattie.com
kristina@piercemattie.com

Hydralight Shine Free Daily Mineral Complex SPF 30 by Paula's Choice

Tired of trying sunscreen after sunscreen only to find that all of them feel heavy, leave skin looking shiny, or make it hard to apply makeup? Thanks to Paula's Choice Hydralight Shine Free Daily Mineral Complex SPF 30, the search is over! This gentle, broad-spectrum mineral-based lotion's smooth, fluid texture glides on whisper-light and works beautifully under makeup, leaving a shine-free, powder-like finish.

Soothing anti-irritants and antioxidants work to repair and strengthen skin, helping it look and act younger. With daily use, skin will resist and repair multiple signs of aging, all while maintaining a shine-free appearance.

Simply put, this daytime moisturizer is the new benchmark in sun protection that also delivers anti-aging ingredients for healthier, younger-looking skin.

FEATURES & BENEFITS:

  • Hydrates without feeling heavy, slick or greasy
  • Silky, lightweight lotion sets to a shine-free, powder like finish
  • Prevents signs of aging
  • Antioxidants boost skin’s defenses and stimulate collagen production
  • Works beautifully under makeup—no need for foundation primer
  • Excellent for use around the eyes
  • Suitable for rosacea-affected skin
  • 100% fragrance- and colorant-free

DIRECTIONS: Apply liberally before sun exposure and after using a cleanser and toner; may be applied over any exfoliant or serum. Excellent when used around the eyes.

Price: $24.00 (2 fl oz.) / Available beginning MAY 2013 at www.paulaschoice.com

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Paula's Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don't Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com. Like us on Facebook, "Paula's Choice, Inc." and follow us on Twitter, @PaulasChoice.

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