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  • 7 Fast Fixes for Makeup Mishaps

    7 Fast Fixes for Makeup Mishaps

    Smudged lipstick, streaky foundation, clumpy eyelashes—we've all been there! Here are fast fixes and preventative solutions to avert the most common makeup mishaps.

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  • Anti-Aging Makeup

    Anti-Aging Makeup

    If you want more from your makeup, you’re in luck! We’ll take a look at options that are beautiful and have anti-aging benefits, too.

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  • Anti-Aging Primers

    Anti-Aging Primers

    Primers can create a beautiful canvas for foundation - but the very best do much, much more than that! Find out what sets these anti-aging primers apart!

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  • How to Apply Eyeliner Like a Pro

    How to Apply Eyeliner Like a Pro

    Mastering your eyeliner technique takes practice, but it’s worth the effort! Get our helpful, staffer tested and approved application tips, plus hints for choosing the ideal eyeliner.

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  • False Eyelashes

    False Eyelashes

    There is a learning curve to buying and applying false eyelashes, but once you master this skill, the results make a stunning difference! Here’s our best advice, including Paula’s own personal experience as she wears them all the time.

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  • Eyelash Extensions Pros & Cons - Are They Right for You?

    Eyelash Extensions Pros & Cons - Are They Right for You?

    After seeing a friend wearing lash extensions, Paula gave them a try and was hooked, stopping only because of her hectic travel schedule. Find out about Paula’s experience, which sums up the pros and cons of this intriguing (though pricey) beauty trend.

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  • How to Choose and Apply Bronzer

    How to Choose and Apply Bronzer

    You can bronze your way to a sun-kissed glow without the sun, which is the only healthy way you ever want to do it. The secret to selecting the right kind of bronzer for your skin type and skin tone, as well as pro application tips, are all here for you.

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  • How to Choose and Use Concealer

    How to Choose and Use Concealer

    A great concealer can achieve a flawless looking makeup application. But a poorly formulated concealer can draw attention to problem areas. The key is knowing which type of concealer you need and how to apply it.

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  • How to Choose the Best Foundation Makeup for Your Skin

    How to Choose the Best Foundation Makeup for Your Skin

    We’ll help you find the type of foundation makeup that’s best for your skin type and personal preferences. Discover your ideal match.

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  • How to Determine Your Skin Tone and Undertone

    How to Determine Your Skin Tone and Undertone

    Understanding the undertone of your skin is the cornerstone of buying the right foundation shade to create a flawless makeup look. We have some fundamental information that we can pass on to help you master this skill.

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  • How to Make Foundation and Concealer Last All Day

    How to Make Foundation and Concealer Last All Day

    Learn 3 ways to prep skin for makeup that looks flawless all day. Plus, get foundation and concealer tips for longer wear.

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  • How to Shape Your Brows at Home

    How to Shape Your Brows at Home

    Mastering your ideal brow shape not only defines your eyes, but also frames the entire face. If you’re unsure about where to start or are intimidated by taking matters into your own hands, this guide is perfect for you.

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  • Mascara Secrets Unveiled

    Mascara Secrets Unveiled

    Fact: Models and celebrities in mascara ads often are wearing false eyelashes. To get really fabulous-looking lashes, use our mascara tips and get your lashes heading in the right direction!

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  • Simple, Fast Makeup Touch-Ups

    Simple, Fast Makeup Touch-Ups

    A quick touch-up is all it takes to beautifully revive your makeup, but how do you go about doing it without messing up what you’ve already got on? Follow our guide to a flawless finish in mere minutes.

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  • The Ultimate Makeup DOs and DON'Ts!

    The Ultimate Makeup DOs and DON'Ts!

    The most stunning makeup tips and tricks we’ve learned over the years all in one place! We go beyond the step-by-step information you routinely hear, to share our most helpful and unique makeup advice.

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About the Experts

Paula Begoun is the best-selling author of 20 books about skincare and makeup. She is known worldwide as The Cosmetics Cop and creator of Paula’s Choice Skincare. Paula’s expertise has led to hundreds of appearances on national and international radio, print, and television including:

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The Paula's Choice Research Team is dedicated to busting beauty myths and providing expert advice that solves your skincare frustrations so you can have the best skin of your life!